Google Now Crawling and Indexing Flash Content
Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages.
Google can now crawl and index Flash files
Google has been working on improving how they crawl and index rich content (such as Flash and JavaScript) for some time, and in fact, have been able to extract some text and links from Flash files for a while. However, their methods weren't perfect, and they tell me that this new technology from Adobe makes Google's algorithms "less error prone" and enables them to access content created in any version of Flash in a variety of languages.
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Tuesday, July 01, 2008
Thursday, June 26, 2008
Saturday, June 21, 2008
Google Adds API To Webmaster Tools
Google Adds API To Webmaster Tools
The Google Webmaster Central Blog announced that they now have APIs for developers and webmasters to tap into. You can now access some of the data you see in Google Webmaster Tools through an API.
API features currently include:
-- Managing Sites
-- Retrieve a list of your sites in Webmaster Tools
-- Add your sites to Webmaster Tools
-- Verify your sites in Webmaster Tools
-- Remove your sites from Webmaster Tools
- Working with Sitemaps
-- Retrieve a list of your submitted Sitemaps
-- Add Sitemaps to Webmaster Tools
-- Remove Sitemaps from Webmaster Tools
Google Webmaster Tools AP Developer's Guide.
The Google Webmaster Central Blog announced that they now have APIs for developers and webmasters to tap into. You can now access some of the data you see in Google Webmaster Tools through an API.
API features currently include:
-- Managing Sites
-- Retrieve a list of your sites in Webmaster Tools
-- Add your sites to Webmaster Tools
-- Verify your sites in Webmaster Tools
-- Remove your sites from Webmaster Tools
- Working with Sitemaps
-- Retrieve a list of your submitted Sitemaps
-- Add Sitemaps to Webmaster Tools
-- Remove Sitemaps from Webmaster Tools
Google Webmaster Tools AP Developer's Guide.
Official Google Video Blog: Suggestions on Your Search
Official Google Video Blog: Suggestions on Your Search
Google Video has introduced related searches and suggestions in a horizontal layer just below the search box. These suggestions broaden or alter the scope of the original search query. It's a way to drive additional volume and page views on Google video. However, YouTube accounts for 98 percent of video viewing on Google-owned properties according to comScore.
Google Video has introduced related searches and suggestions in a horizontal layer just below the search box. These suggestions broaden or alter the scope of the original search query. It's a way to drive additional volume and page views on Google video. However, YouTube accounts for 98 percent of video viewing on Google-owned properties according to comScore.
Thursday, June 19, 2008
Web 2.0 scores success in the enterprise
Web 2.0 scores success in the enterprise
Incorporating Web 2.0 social networking concepts into enterprises offers great benefits but also challenges, said implementers of these technologies such as Best Buy, Serena Software and Oracle during an industry event Tuesday evening in Silicon Valley.
Social networking in corporate environments, also referred to as Enterprise 2.0, increases collaboration and idea-sharing among employees as well as customers and can even lower employee turnover, panelists said at a Churchill Club presentation entitled "From 'Dilbert' to Dude: Succeeding with Web 2.0 Within the Enterprise," given in Santa Clara, Calif.
Incorporating Web 2.0 social networking concepts into enterprises offers great benefits but also challenges, said implementers of these technologies such as Best Buy, Serena Software and Oracle during an industry event Tuesday evening in Silicon Valley.
Social networking in corporate environments, also referred to as Enterprise 2.0, increases collaboration and idea-sharing among employees as well as customers and can even lower employee turnover, panelists said at a Churchill Club presentation entitled "From 'Dilbert' to Dude: Succeeding with Web 2.0 Within the Enterprise," given in Santa Clara, Calif.
Monday, June 16, 2008
Get Ready For A New Platform War. Google Gears Drives Straight At Microsoft’s Profits.
Get Ready For A New Platform War. Google Gears Drives Straight At Microsoft’s Profits.
Google launched Gears last May, and for the first year of its release it was considered a minor, niche product that a few developers and users may take advantage of to allow offline access to web applications. You can probably recall the arguments at the time: who needs offline access, connectivity is everywhere anyway, not enough apps will support this etc. It wasn’t until a year later and only a few weeks ago, that Google revealed its ace card: Gears-powered messaging for MySpace that is super-accelerated. Google had entered the race to provide the new web API, and for a year almost nobody had noticed.
Google launched Gears last May, and for the first year of its release it was considered a minor, niche product that a few developers and users may take advantage of to allow offline access to web applications. You can probably recall the arguments at the time: who needs offline access, connectivity is everywhere anyway, not enough apps will support this etc. It wasn’t until a year later and only a few weeks ago, that Google revealed its ace card: Gears-powered messaging for MySpace that is super-accelerated. Google had entered the race to provide the new web API, and for a year almost nobody had noticed.
Google prepping broadband-monitoring tools | Tech news blog - CNET News.com
Google prepping broadband-monitoring tools | Tech news blog - CNET News.com
"We're trying to develop tools, software tools...that allow people to detect what's happening with their broadband connections, so they can let (ISPs) know that they're not happy with what they're getting--that they think certain services are being tampered with," Google Senior Policy Director Richard Whitt said Friday morning during a panel discussion at the Innovation '08 conference in Santa Clara, Calif. "If the broadband providers aren't going to tell you exactly what's happening on their networks, we want to give users the power to find out for themselves."
"We're trying to develop tools, software tools...that allow people to detect what's happening with their broadband connections, so they can let (ISPs) know that they're not happy with what they're getting--that they think certain services are being tampered with," Google Senior Policy Director Richard Whitt said Friday morning during a panel discussion at the Innovation '08 conference in Santa Clara, Calif. "If the broadband providers aren't going to tell you exactly what's happening on their networks, we want to give users the power to find out for themselves."
Sunday, June 15, 2008
From O.J.V at internet marketing Articles
Changes are on the way for MySpace.
Later this month, the social networking powerhouse will roll out new features such as a new home page and new profile-building tools. The result could turn MySpace into a significant threat to portals like Yahoo. But first, MySpace will have to get over its own past.
If all goes to plan, MySpace would go beyond being a site where people build personalized profile pages and hang out online with friends, and become more of a gateway to the Web, where users can read news headlines, listen to music, watch videos, and more easily communicate with pals.
MySpace embarks on this makeover with five new features. On June 18, the company will relaunch its homepage. Instead of seeing a few boxes for "cool new videos" and "cool new people," users will see items such as news stories, ways to call up local weather, links to entertainment portions of the site, and images of top MySpace bloggers.
Changes are on the way for MySpace.
Later this month, the social networking powerhouse will roll out new features such as a new home page and new profile-building tools. The result could turn MySpace into a significant threat to portals like Yahoo. But first, MySpace will have to get over its own past.
If all goes to plan, MySpace would go beyond being a site where people build personalized profile pages and hang out online with friends, and become more of a gateway to the Web, where users can read news headlines, listen to music, watch videos, and more easily communicate with pals.
MySpace embarks on this makeover with five new features. On June 18, the company will relaunch its homepage. Instead of seeing a few boxes for "cool new videos" and "cool new people," users will see items such as news stories, ways to call up local weather, links to entertainment portions of the site, and images of top MySpace bloggers.
Friday, June 06, 2008
Wednesday, June 04, 2008
Tuesday, June 03, 2008
Yahoo!, Google, Microsoft Clarify robots.txt Support
Yahoo!, Google, Microsoft Clarify robots.txt Support
Today, Google, Yahoo!, and Microsoft have come together to post details of how each of them support robots.txt and the robots meta tag. While their posts use terms like "collaboration" and "working together", they haven't joined together to implement a new standard (as they did with sitemaps.org). Rather, they are simply making a joint stand in messaging that robots.txt is the standard way of blocking search engine robot access to web sites. They have identified a core set of robots.txt and robots meta tag directives that all three engines support:
For robots.txt, they all suport:
* Disallow
* Allow
* use of wildcards
* Sitemap location
For robots meta tags, they all support:
* noindex
* nofollow
* noarchive
* nosnippet
* noodpt
Google and Yahoo! already supported and documented each of these and Microsoft supported most of them before this announcement. In their posts, they also list the directives they support that may not be supported by the other engines.
Today, Google, Yahoo!, and Microsoft have come together to post details of how each of them support robots.txt and the robots meta tag. While their posts use terms like "collaboration" and "working together", they haven't joined together to implement a new standard (as they did with sitemaps.org). Rather, they are simply making a joint stand in messaging that robots.txt is the standard way of blocking search engine robot access to web sites. They have identified a core set of robots.txt and robots meta tag directives that all three engines support:
For robots.txt, they all suport:
* Disallow
* Allow
* use of wildcards
* Sitemap location
For robots meta tags, they all support:
* noindex
* nofollow
* noarchive
* nosnippet
* noodpt
Google and Yahoo! already supported and documented each of these and Microsoft supported most of them before this announcement. In their posts, they also list the directives they support that may not be supported by the other engines.
E-Commerce News: Search: Google Gives Firms Site Search Tinkering Tools
E-Commerce News: Search: Google Gives Firms Site Search Tinkering Tools
Google's updated site search service gives site owners more control over how internal search results are presented. The service, formerly Custom Search Business Edition, is particularly useful for e-commerce sites, Google said. Site owners can manipulate search results to steer customers toward promotional items, for example.
Internet Marketing
Google's updated site search service gives site owners more control over how internal search results are presented. The service, formerly Custom Search Business Edition, is particularly useful for e-commerce sites, Google said. Site owners can manipulate search results to steer customers toward promotional items, for example.
Internet Marketing
Sunday, June 01, 2008
Google Launches Google Merchant Search [SearchEngineWatch]
Google Launches Google Merchant Search [SearchEngineWatch]
Google Merchant Search has quietly launched as a test program to compare products and services in shopping comparison engine fashion. Google Merchant Search is a test feature, apparently in the UK, and is not available for every search. You may see it when conducting some searches but not others.
Lead gen providers like Bankrate.com in financial services, one of Google's largest customer segments, can't be too pleased with Google offering a free service that competes indirectly with theirs.
Online Annonsering
Google Merchant Search has quietly launched as a test program to compare products and services in shopping comparison engine fashion. Google Merchant Search is a test feature, apparently in the UK, and is not available for every search. You may see it when conducting some searches but not others.
Lead gen providers like Bankrate.com in financial services, one of Google's largest customer segments, can't be too pleased with Google offering a free service that competes indirectly with theirs.
Online Annonsering
Wednesday, May 28, 2008
Forget Competition, the Search Wars are Over - Search Engine Watch
Forget Competition, the Search Wars are Over - Search Engine Watch
The other search engines should just give up and declare Google the winner. Yahoo, Microsoft, Ask, and the thousands of search utilities on the Internet should direct traffic to Google because it's clearly the best search engine.
Yahoo should proceed with outsourcing search advertising to Google. Since Google will be the only search engine for nearly all searchers, Microsoft can dissolve its search efforts and the other search sites should just follow suit.
Or not.
Online Annonsering
The other search engines should just give up and declare Google the winner. Yahoo, Microsoft, Ask, and the thousands of search utilities on the Internet should direct traffic to Google because it's clearly the best search engine.
Yahoo should proceed with outsourcing search advertising to Google. Since Google will be the only search engine for nearly all searchers, Microsoft can dissolve its search efforts and the other search sites should just follow suit.
Or not.
Online Annonsering
Advertisers Cloaking AdWords URLs To Get Around Display URL Policy
Advertisers Cloaking AdWords URLs To Get Around Display URL Policy
Remember Google announced that they will be strictly enforcing the AdWords display URL policy a few months back? Well, they actually started enforcing the policy at the beginning of this month. Some advertisers who had display URLs that did not match their destination URLs were impacted. It appears that some of those advertisers are now cloaking their URLs in order to get around that AdWords policy.
Internet Marketing
Remember Google announced that they will be strictly enforcing the AdWords display URL policy a few months back? Well, they actually started enforcing the policy at the beginning of this month. Some advertisers who had display URLs that did not match their destination URLs were impacted. It appears that some of those advertisers are now cloaking their URLs in order to get around that AdWords policy.
Internet Marketing
Tuesday, May 27, 2008
Search Engine Watch Blog: Search Marketing News
Search Engine Watch Blog: Search Marketing News
Viacom President and CEO Philippe Daumann joined Kevin Johnson, President of Microsoft, onstage last Wednesday at the Microsoft advance '08 client sumnmit to discuss the Future of Search. They didn't discuss copyright infringement or Viacom's $1 billion lawsuit against YouTube. Perhaps they should have.
Google, YouTube's owner, claims the $1 billion copyright infringement lawsuit questioning YouTube's ability to keep copyrighted material off YouTube.com threatens the free exchange of information on the Internet.
Google's lawyers filed papers on Friday in U.S. District Court in Manhattan in response to Viacom's lawsuit alleging that the Internet has led to "an explosion of copyright infringement" by YouTube and others.
Viacom President and CEO Philippe Daumann joined Kevin Johnson, President of Microsoft, onstage last Wednesday at the Microsoft advance '08 client sumnmit to discuss the Future of Search. They didn't discuss copyright infringement or Viacom's $1 billion lawsuit against YouTube. Perhaps they should have.
Google, YouTube's owner, claims the $1 billion copyright infringement lawsuit questioning YouTube's ability to keep copyrighted material off YouTube.com threatens the free exchange of information on the Internet.
Google's lawyers filed papers on Friday in U.S. District Court in Manhattan in response to Viacom's lawsuit alleging that the Internet has led to "an explosion of copyright infringement" by YouTube and others.
Thursday, May 22, 2008
Wednesday, May 21, 2008
Google Earth Gets Layer for News [SearchEngineWatch]
Google Earth Gets Layer for News [SearchEngineWatch]
Google Earth has a new layer: Google News. Writing on the Google LatLong blog, Brandon Badger, Product Manager said, "By spatially locating the Google News' constantly updating index of stories from more than 4,500 news sources, Google Earth now shows an ever-changing world of human activity as chronicled by reporters worldwide."
Internet Marketing
Google Earth has a new layer: Google News. Writing on the Google LatLong blog, Brandon Badger, Product Manager said, "By spatially locating the Google News' constantly updating index of stories from more than 4,500 news sources, Google Earth now shows an ever-changing world of human activity as chronicled by reporters worldwide."
Internet Marketing
Tuesday, May 20, 2008
Nielsen: Google Hits New Search Share High
Nielsen: Google Hits New Search Share High
Here are the percentage shares for the top five search engines shown in the pie chart above:
* Google: 62.0%
* Yahoo: 17.5%
* Microsoft: 9.7%
* AOL: 4.3%
* Ask: 2.1%
Note that in the chart above, traffic from Ask.com-owned My Web Search is not combined by Nielsen with the Ask figure. If it were, the Ask figure would rise to 2.8 percent.
Here are the percentage shares for the top five search engines shown in the pie chart above:
* Google: 62.0%
* Yahoo: 17.5%
* Microsoft: 9.7%
* AOL: 4.3%
* Ask: 2.1%
Note that in the chart above, traffic from Ask.com-owned My Web Search is not combined by Nielsen with the Ask figure. If it were, the Ask figure would rise to 2.8 percent.
Monday, May 19, 2008
Where does Google go next? - May. 12, 2008
Where does Google go next? - May. 12, 2008
No matter what your attitude towards the Google-Yahoo-Microsoft triangle may be, such a title definitely makes you ask yourself a few questions. “The Real Google Killer”, no question mark? Nope, not this time. Yes, the real Google killer is out there and it’s only a matter of time until the inevitable occurs.
Am I referring to Microsoft? Even if they’d be willing to invest a pretty penny in order to make that happen, they don’t have what it takes at this point. What about Yahoo!? Given the way things stand financially as far as this company is concerned, they are hardly in such a position. Maybe Ask.com? You’ve got to be kidding me!
Internet marketing Articles
No matter what your attitude towards the Google-Yahoo-Microsoft triangle may be, such a title definitely makes you ask yourself a few questions. “The Real Google Killer”, no question mark? Nope, not this time. Yes, the real Google killer is out there and it’s only a matter of time until the inevitable occurs.
Am I referring to Microsoft? Even if they’d be willing to invest a pretty penny in order to make that happen, they don’t have what it takes at this point. What about Yahoo!? Given the way things stand financially as far as this company is concerned, they are hardly in such a position. Maybe Ask.com? You’ve got to be kidding me!
Internet marketing Articles
Thursday, May 15, 2008
Inside AdWords: Improvements to AdWords Conversion Tracking
Inside AdWords: Improvements to AdWords Conversion Tracking
According to the Google AdWords Blog, Google has implemented some improvements to the AdWords Conversion Tracking. You will now be able to define actions that are most beneficial to your business and can perform individual conversion tracking on these actions.
Importance of Conversion Tracking:
Different keywords lead to conversions of varied frequencies, hence it is vital to know about the performance of a particular keyword as it affects your bid. In short, Conversion Tracking helps you improve your ROI (return on investment).
Methodology:
Usually, a small snippet of a code is embedded into specific pages on your websites, that denotes the occurrence of any important event. For example, when a user reaches the order confirmation page after a purchase, AdWords registers it as a Conversion. This data is then sent to your account and you can view it as account statistics and reports.
Improvements:
You can now define and track multiple conversions, which empowers you with more specific details about how conversions occur on your website. Use of AdWords Conversion Tracking brings you one step closer to Conversion Optimizer.
According to the Google AdWords Blog, Google has implemented some improvements to the AdWords Conversion Tracking. You will now be able to define actions that are most beneficial to your business and can perform individual conversion tracking on these actions.
Importance of Conversion Tracking:
Different keywords lead to conversions of varied frequencies, hence it is vital to know about the performance of a particular keyword as it affects your bid. In short, Conversion Tracking helps you improve your ROI (return on investment).
Methodology:
Usually, a small snippet of a code is embedded into specific pages on your websites, that denotes the occurrence of any important event. For example, when a user reaches the order confirmation page after a purchase, AdWords registers it as a Conversion. This data is then sent to your account and you can view it as account statistics and reports.
Improvements:
You can now define and track multiple conversions, which empowers you with more specific details about how conversions occur on your website. Use of AdWords Conversion Tracking brings you one step closer to Conversion Optimizer.
MySpace to allow users to share data with Yahoo, others - Yahoo! News
MySpace to allow users to share data with Yahoo, others - Yahoo! News
Social networking site MySpace said Thursday it will soon enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others.
MySpace aims to save its users keystrokes and allow them to export their photos, videos and lists of friends.
"There's this concept that social networks are walled gardens," said Amit Kapur, MySpace's chief operating officer. "We're taking those walls down."
Other sites that can receive the MySpace data include Twitter and Photobucket. Like MySpace, the photo-sharing site Photobucket is a unit of News Corp.
Social networking site MySpace said Thursday it will soon enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others.
MySpace aims to save its users keystrokes and allow them to export their photos, videos and lists of friends.
"There's this concept that social networks are walled gardens," said Amit Kapur, MySpace's chief operating officer. "We're taking those walls down."
Other sites that can receive the MySpace data include Twitter and Photobucket. Like MySpace, the photo-sharing site Photobucket is a unit of News Corp.
Wednesday, May 14, 2008
Google Friend Connect Launched
Google Friend Connect Launched
Google released Friend Connect, a service for webmasters to add such gadgets as comments, reviews, or contact lists to their site. Furthermore, Friend Connect supports any creation from the Google gadget initiative OpenSocial, and also adds social features to a given site which connect the site to the social network site of a user.
The latter, Google argues, holds the potential to increase your traffic, like when they post the event Pete added a review at I-Love-Movies to Orkut, which may make people visit I-Love-Movies. You may think of Friend Connect as a kind of People Sense, which is a code name Google gave the product; whereas Google AdSense provides an attachable ad layer for your site, this service lets you to attach a social layer.
Internet Marketing articles
Google released Friend Connect, a service for webmasters to add such gadgets as comments, reviews, or contact lists to their site. Furthermore, Friend Connect supports any creation from the Google gadget initiative OpenSocial, and also adds social features to a given site which connect the site to the social network site of a user.
The latter, Google argues, holds the potential to increase your traffic, like when they post the event Pete added a review at I-Love-Movies to Orkut, which may make people visit I-Love-Movies. You may think of Friend Connect as a kind of People Sense, which is a code name Google gave the product; whereas Google AdSense provides an attachable ad layer for your site, this service lets you to attach a social layer.
Internet Marketing articles
Monday, May 12, 2008
Google Introduces "FriendConnect" Social Widgets For Site Owners
Google Introduces "FriendConnect" Social Widgets For Site Owners
Contrary to some earlier reports, Google's new FriendConnect, launching today, is not focused on data portability or a direct answer to MySpace "Data Availability" or the new Facebook Connect. While there's a data portability dimension, it's focused on the flip side of the equation: site owners who want to make their sites more "social." It's more like a Ning competitor accordingly.
Online Annonsering
Internet Marketing
Contrary to some earlier reports, Google's new FriendConnect, launching today, is not focused on data portability or a direct answer to MySpace "Data Availability" or the new Facebook Connect. While there's a data portability dimension, it's focused on the flip side of the equation: site owners who want to make their sites more "social." It's more like a Ning competitor accordingly.
Online Annonsering
Internet Marketing
Sunday, May 11, 2008
AdWords Adds Landing Page Load Time as factor for Quality
AdWords Adds Landing Page Load Time as factor for Quality
Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page.
Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.
As of now the Landing Time will only be displayed in the Keyword Analysis page.
Online Annonsering
Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page.
Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.
As of now the Landing Time will only be displayed in the Keyword Analysis page.
Online Annonsering
Google AdWords Displaying Quality Score Variables
Google AdWords Displaying Quality Score Variables
Reports are surfacing today that some Google AdWords ads, especially on Google.de (their German TLD), are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh. The numerical values have been spotted in both sidebar and shaded results:
Reports are surfacing today that some Google AdWords ads, especially on Google.de (their German TLD), are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh. The numerical values have been spotted in both sidebar and shaded results:
Yahoo Makes the World a Safer Place
Yahoo Makes the World a Safer Place
Yahoo will now display warnings on SERPs to indicate that some of the sites listed in their results may not be entirely safe.
Yahoos new advisories are based on McAfees Site Advisor findings and are used to denote sites that may feature dangerous downloads (including dangerous downloads disguised as or packaged with legitimate downloads) and unsolicited email harvesters.
These are sites that can stealthily harm a users computer or install malware simply by visiting the site. Beginning today, any such sites or pages included in McAfees data will be removed from search results automatically.
Internet Marketing
Online Annonsering
Yahoo will now display warnings on SERPs to indicate that some of the sites listed in their results may not be entirely safe.
Yahoos new advisories are based on McAfees Site Advisor findings and are used to denote sites that may feature dangerous downloads (including dangerous downloads disguised as or packaged with legitimate downloads) and unsolicited email harvesters.
These are sites that can stealthily harm a users computer or install malware simply by visiting the site. Beginning today, any such sites or pages included in McAfees data will be removed from search results automatically.
Internet Marketing
Online Annonsering
Saturday, May 10, 2008
Does Google Need An Ethics Policy Like The New York Times
Does Google Need An Ethics Policy Like The New York Times
Google is really a publisher. It publishes its search results. It adds paid advertisements and the more you pay the more visible your Adwords will be. It is trying to maintain that the non-Adwords content is commercial free. However it realizes that big advertisers may well spend money to get higher in the organic results ( the publication side of the business). It needs to be visible in trying to preserve the integrity of that noncommercial content.
Internet Marketing
Online Annonsering
Google is really a publisher. It publishes its search results. It adds paid advertisements and the more you pay the more visible your Adwords will be. It is trying to maintain that the non-Adwords content is commercial free. However it realizes that big advertisers may well spend money to get higher in the organic results ( the publication side of the business). It needs to be visible in trying to preserve the integrity of that noncommercial content.
Internet Marketing
Online Annonsering
Friday, May 09, 2008
Google Makes Reader a Social Tool
Google Makes Reader a Social Tool
Search giant Google (News - Alert) this week has moved to make its Google Reader RSS tool a more social instrument by adding features that allow users to share content anywhere on the Web.
Google Reader will now constantly check favorite news Web sites and blogs for new content, where previously the tool only allowed feeds that users had registered for.
"As it turns out, there's all sorts of information 'out there' just waiting to be streamed, shared and otherwise consumed by you and your friends," wrote Jenna Bilotta, on the official Google Reader blog. "Now you can finally show all of your Reader friends that awesome talking cat video you found, your favorite grilled trout recipe or reviews of the best brunch places in your neighborhood -- all without a subscription."
Search giant Google (News - Alert) this week has moved to make its Google Reader RSS tool a more social instrument by adding features that allow users to share content anywhere on the Web.
Google Reader will now constantly check favorite news Web sites and blogs for new content, where previously the tool only allowed feeds that users had registered for.
"As it turns out, there's all sorts of information 'out there' just waiting to be streamed, shared and otherwise consumed by you and your friends," wrote Jenna Bilotta, on the official Google Reader blog. "Now you can finally show all of your Reader friends that awesome talking cat video you found, your favorite grilled trout recipe or reviews of the best brunch places in your neighborhood -- all without a subscription."
Thursday, May 08, 2008
Google Reader gets social features News - PC Advisor
Google Reader gets social features News
Google is making the Google Reader RSS tool more social, adding features that let users share content and add notes as to why they're sharing it.
The updates provide users with "bookmarklets" to share content from web pages from any site, even those that don't have a feed, Google said. Users can also select some text from the page before clicking on a bookmarklet to allow the selection to appear as the item's body.
"As it turns out, there's all sorts of information 'out there' just waiting to be streamed, shared and otherwise consumed by you and your friends," noted Google's Jenna Bilotta.
"Now you can finally show all of your Reader friends that awesome talking cat video you found, your favorite grilled trout recipe or reviews of the best brunch places in your neighbourhood - all without a subscription."
The updated Google Reader also provides a place for users to add notes with comments about why they are sharing specific content.
Internet Marketing
Online Annonsering
Google is making the Google Reader RSS tool more social, adding features that let users share content and add notes as to why they're sharing it.
The updates provide users with "bookmarklets" to share content from web pages from any site, even those that don't have a feed, Google said. Users can also select some text from the page before clicking on a bookmarklet to allow the selection to appear as the item's body.
"As it turns out, there's all sorts of information 'out there' just waiting to be streamed, shared and otherwise consumed by you and your friends," noted Google's Jenna Bilotta.
"Now you can finally show all of your Reader friends that awesome talking cat video you found, your favorite grilled trout recipe or reviews of the best brunch places in your neighbourhood - all without a subscription."
The updated Google Reader also provides a place for users to add notes with comments about why they are sharing specific content.
Internet Marketing
Online Annonsering
Wednesday, May 07, 2008
Monday, May 05, 2008
Beware: Google AdWords Phishing Attempts Continue
Beware: Google AdWords Phishing Attempts Continue
Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When an advertiser goes through the link and updated their billing information, their credit card information is being sent to hackers across the globe. I have a copy of the email at the Search Engine Roundtable, where I first reported this back in March.
If you look at the link, embedded in those phishing emails, it might appear that you are taken to Google.com, but in reality, you are taken to a URL that looks something like this: http://adwords.google.com.fr4ck.cn/select/Login.
Internet Marketing
Online Annonsering
Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When an advertiser goes through the link and updated their billing information, their credit card information is being sent to hackers across the globe. I have a copy of the email at the Search Engine Roundtable, where I first reported this back in March.
If you look at the link, embedded in those phishing emails, it might appear that you are taken to Google.com, but in reality, you are taken to a URL that looks something like this: http://adwords.google.com.fr4ck.cn/select/Login.
Internet Marketing
Online Annonsering
Thursday, May 01, 2008
What SEO/SEM Professionals Should Know About Website Usability
What SEO/SEM Professionals Should Know About Website Usability
In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and experienced SEO professionals optimize existing web pages. For the past two to three years, I have been watching SEO/SEM firms increasingly focus on the user, specifically offering website usability services.
Although I laud the evolution of SEO/SEM firms to increasingly focus on the user, I admit that I find some of their conclusions and methodologies rather troubling. Recently, I worked with a company who was happy with their SEO firm, but when they showed me the heuristic analysis I was dumbfounded. The SEO firm actually told this company to remove the primary call to action on product pages because it interfered with keyword density. There were countless other mistakes in the heuristic analysis, and it is that report that inspired me to write this article.
Online Annonsering
Internet Marketing
In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and experienced SEO professionals optimize existing web pages. For the past two to three years, I have been watching SEO/SEM firms increasingly focus on the user, specifically offering website usability services.
Although I laud the evolution of SEO/SEM firms to increasingly focus on the user, I admit that I find some of their conclusions and methodologies rather troubling. Recently, I worked with a company who was happy with their SEO firm, but when they showed me the heuristic analysis I was dumbfounded. The SEO firm actually told this company to remove the primary call to action on product pages because it interfered with keyword density. There were countless other mistakes in the heuristic analysis, and it is that report that inspired me to write this article.
Online Annonsering
Internet Marketing
Inside AdWords: Place ads on television with Google TV Ads
Inside AdWords: Place ads on television with Google TV Ads
Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.
Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.
Wednesday, April 30, 2008
Google VisualRank
Google VisualRank
Google researchers at a web conference in Beijing announced they work on some kind of PageRank specifically aimed at images. Called VisualRank, the technology was so far only applied to a smaller test set of images, as apparently applying it to all images Google indexed would be too computing-intensive (even arguably the worlds largest super-computer cant do everything imaginable yet). According to the New York Times yesterday, visual rank is an algorithm for blending image-recognition software methods with techniques for weighting and ranking images that look most similar, and in Googles internal scoring tests it achieved far higher quality results.
Online Annonsering
Google researchers at a web conference in Beijing announced they work on some kind of PageRank specifically aimed at images. Called VisualRank, the technology was so far only applied to a smaller test set of images, as apparently applying it to all images Google indexed would be too computing-intensive (even arguably the worlds largest super-computer cant do everything imaginable yet). According to the New York Times yesterday, visual rank is an algorithm for blending image-recognition software methods with techniques for weighting and ranking images that look most similar, and in Googles internal scoring tests it achieved far higher quality results.
Online Annonsering
Google AdWords Displaying Quality Score Variables
Google AdWords Displaying Quality Score Variables
Reports are surfacing today that some Google AdWords ads, especially on Google.de (their German TLD), are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh. The numerical values have been spotted in both sidebar and shaded results.
Internet Marketing
Reports are surfacing today that some Google AdWords ads, especially on Google.de (their German TLD), are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh. The numerical values have been spotted in both sidebar and shaded results.
Internet Marketing
Google Discovers Holy Grail of Image Search But Will it Scale
Google Discovers Holy Grail of Image Search But Will it Scale
Google has a lofty ambition when it comes to image search. The worlds largest search engine hopes to do for image search what it did for regular text search"make it a whole lot more reliable. How it plans to do this is outlined in a new research paper written by two Google scientists.
Internet Marketing
Google has a lofty ambition when it comes to image search. The worlds largest search engine hopes to do for image search what it did for regular text search"make it a whole lot more reliable. How it plans to do this is outlined in a new research paper written by two Google scientists.
Internet Marketing
Tuesday, April 29, 2008
Monday, April 28, 2008
Google Will Bank on VisualRank - PageRank for Images [SearchEngineWatch]
Google Will Bank on VisualRank - PageRank for Images [SearchEngineWatch]
On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on PageRank for Google Images (pdf) to improve search results for photos, art and graphics. The system promises better image results than are currently available when searching in Google Images and may eventually improve Google Universal Search SERPs.
Internet Marketing and Online Annonsering
On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on PageRank for Google Images (pdf) to improve search results for photos, art and graphics. The system promises better image results than are currently available when searching in Google Images and may eventually improve Google Universal Search SERPs.
Internet Marketing and Online Annonsering
Google Product Search Gets More Useful
Google Product Search Gets More Useful
In the past, Google Product Search just showed you results, but did not group stores offering to sell the same product, with reviews and technical specifications. Now, for some searches, Google groups store results, shows reviews on Google and also shows product specifications.
From Online Annonsering
In the past, Google Product Search just showed you results, but did not group stores offering to sell the same product, with reviews and technical specifications. Now, for some searches, Google groups store results, shows reviews on Google and also shows product specifications.
From Online Annonsering
Yahoo Paper: Finding The Local "Center" Of Search Queries
Yahoo Paper: Finding The Local "Center" Of Search Queries
A new research paper from Yahoo and Cornell University -- with search legend Jon Kleinberg as one of the coauthors -- provides a fascinating look at how a search query such as "red sox" or "hurricane deal" can be centered around a physical location -- including one that changes over time.
From Internet Marketing
and Online Annonsering
A new research paper from Yahoo and Cornell University -- with search legend Jon Kleinberg as one of the coauthors -- provides a fascinating look at how a search query such as "red sox" or "hurricane deal" can be centered around a physical location -- including one that changes over time.
From Internet Marketing
and Online Annonsering
Friday, April 25, 2008
Yahoo to expand data sharing among friends online | Technology | Internet | Reuters
Yahoo to expand data sharing among friends online | Technology | Internet | Reuters
Yahoo Inc is working to rewire the dozens of services across its site so that users can manage all information about themselves in a single place and share it with friends across the Web.
"We are not building another social network," Chief Technology Officer Ari Balogh told more than 1,000 attendees at the Web 2.0 Expo conference in San Francisco on Thursday. "We are building social into everything we do."
The effort is part of a larger plan to make it easier for users to share information about themselves with other Yahoo users and on websites that run applications using Yahoo features, seeking to help the world's biggest Internet media company keep pace with social networks like Facebook and MySpace.
From Online Annonsering
Yahoo Inc is working to rewire the dozens of services across its site so that users can manage all information about themselves in a single place and share it with friends across the Web.
"We are not building another social network," Chief Technology Officer Ari Balogh told more than 1,000 attendees at the Web 2.0 Expo conference in San Francisco on Thursday. "We are building social into everything we do."
The effort is part of a larger plan to make it easier for users to share information about themselves with other Yahoo users and on websites that run applications using Yahoo features, seeking to help the world's biggest Internet media company keep pace with social networks like Facebook and MySpace.
From Online Annonsering
Yahoo to radically open its platforms, boost social networking strategy
Yahoo to radically open its platforms, boost social networking strategy
Yahoo Inc. is swinging the doors of its Web platforms wide open to let outside developers create applications across its network of sites and is radically stitching together its online services under the social profile concept.
The idea is to let the hundreds of millions of people who use its Web mail, instant messaging, calendar, photo management and other online services replicate the social experience that social networks like MySpace and Facebook have made so popular.
This means that Yahoo users will have profiles under which their Yahoo services will fall. They will be able to customize the profiles by adding applications. The profile is also intended to simplify the map of connections among Yahoo users so that they can find one another and interact more easily and efficiently.
From Internet Marketing and Online Annonsering
Yahoo Inc. is swinging the doors of its Web platforms wide open to let outside developers create applications across its network of sites and is radically stitching together its online services under the social profile concept.
The idea is to let the hundreds of millions of people who use its Web mail, instant messaging, calendar, photo management and other online services replicate the social experience that social networks like MySpace and Facebook have made so popular.
This means that Yahoo users will have profiles under which their Yahoo services will fall. They will be able to customize the profiles by adding applications. The profile is also intended to simplify the map of connections among Yahoo users so that they can find one another and interact more easily and efficiently.
From Internet Marketing and Online Annonsering
Tuesday, April 22, 2008
Search Engine Marketing Blog by ineedhits: Google Serves Up YouTube Videos in Google Maps
Search Engine Marketing Blog by ineedhits: Google Serves Up YouTube Videos in Google Maps
If you have been considering using online video for your local business, then now is as good a time as ever!
Google have announced that they have added the ability to include YouTube videos into Google Maps and Local Business Listings.
Online Annonsering
If you have been considering using online video for your local business, then now is as good a time as ever!
Google have announced that they have added the ability to include YouTube videos into Google Maps and Local Business Listings.
Online Annonsering
Saturday, April 19, 2008
Yahoo Google Test Successful A Giant Leap for Y
Yahoo Google Test Successful A Giant Leap for Y
Wall Street Journal has reported that Yahoo! Inc, and Google have got closer to a partnership deal after the successful testing of Google advertisements in Yahoo! SERPS (Search Engine Result Page). On April 10th 2008, we had reported to our readers that Yahoo! was going to test Google's ads in its SERPS.
Online Annonsering
Wall Street Journal has reported that Yahoo! Inc, and Google have got closer to a partnership deal after the successful testing of Google advertisements in Yahoo! SERPS (Search Engine Result Page). On April 10th 2008, we had reported to our readers that Yahoo! was going to test Google's ads in its SERPS.
Online Annonsering
SEOmoz | Content is King, Baby!
SEOmoz | Content is King, Baby!
One of the most important things you can do to help create a successful web site is to build a site that provides a remarkable experience. If we look past the popular phrase "linkbait" (a term I don't like because of its negative connotations), we need to answer the question "Why would someone link to our site?"
Internet Marketing
Online Annonsering
One of the most important things you can do to help create a successful web site is to build a site that provides a remarkable experience. If we look past the popular phrase "linkbait" (a term I don't like because of its negative connotations), we need to answer the question "Why would someone link to our site?"
Internet Marketing
Online Annonsering
Friday, April 18, 2008
Google Presentations Finally Adds Powerpoint Saving
Google Presentations Finally Adds Powerpoint Saving
Google Presentations has finally added a feature that most thought should have been there at launch: You can now save your presentations as PowerPoint files.
Google Presentations has finally added a feature that most thought should have been there at launch: You can now save your presentations as PowerPoint files.
Thursday, April 17, 2008
SEO is Not Free Traffic
SEO is Not Free Traffic
SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. You need to hire staff or allocate internal resources to manage your SEO efforts. You need to enlist an SEO firm or consultant to help identify the opportunities and prioritize them, navigate the minefields, and up-skill your internal team. You need to outfit your in-house team with on the tools of the trade (SEOMoz Pro, Internet Marketing Ninjas, etc.), send them to the conferences (all the SMX conferences, of course!), provide them with training intensives (e.g. SEOClass, SEOTraining), and various other professional development and networking opportunities.
From Internet Marketing
Online Annonsering
SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. You need to hire staff or allocate internal resources to manage your SEO efforts. You need to enlist an SEO firm or consultant to help identify the opportunities and prioritize them, navigate the minefields, and up-skill your internal team. You need to outfit your in-house team with on the tools of the trade (SEOMoz Pro, Internet Marketing Ninjas, etc.), send them to the conferences (all the SMX conferences, of course!), provide them with training intensives (e.g. SEOClass, SEOTraining), and various other professional development and networking opportunities.
From Internet Marketing
Online Annonsering
Wednesday, April 16, 2008
Google Website Optimizer Steps Out Of The AdWords Box: Open To All Users & Urchin 6.0 Comes Out Of Beta
Google Website Optimizer Steps Out Of The AdWords Box: Open To All Users & Urchin 6.0 Comes Out Of Beta
Google has announced that AdWords is no longer a requirement for Website Optimizer. In fact, you can now go to google.com/websiteoptimizer and register, for free, to use Website Optimizer, even if you do not have an AdWords account.
Now, you can use Website Optimizer to not just A/B test your AdWords landing pages, but also test your Yahoo landing pages, your banner landing pages, and different elements throughout your web site to improve conversions and desired actions from your users.
From Our CMS system
Google has announced that AdWords is no longer a requirement for Website Optimizer. In fact, you can now go to google.com/websiteoptimizer and register, for free, to use Website Optimizer, even if you do not have an AdWords account.
Now, you can use Website Optimizer to not just A/B test your AdWords landing pages, but also test your Yahoo landing pages, your banner landing pages, and different elements throughout your web site to improve conversions and desired actions from your users.
From Our CMS system
Monday, April 14, 2008
Hitwise: Google Hits New High; Microsoft & Yahoo New Lows
Hitwise: Google Hits New High; Microsoft & Yahoo New Lows
Last week, Hitwise released the latest statistics for search engine share in the United States for March 2008, showing Google at an all-time high while Microsoft and Yahoo hit all-time lows.
The four major search engines stack up as follows:
* Google: 67.3%
* Yahoo: 20.3%
* Microsoft: 6.7%
* Ask: 4.1%
Last week, Hitwise released the latest statistics for search engine share in the United States for March 2008, showing Google at an all-time high while Microsoft and Yahoo hit all-time lows.
The four major search engines stack up as follows:
* Google: 67.3%
* Yahoo: 20.3%
* Microsoft: 6.7%
* Ask: 4.1%
Sunday, April 13, 2008
Vertical Ad Networks Should Get More Money This Year | WebProNews
Vertical Ad Networks Should Get More Money This Year | WebProNews
The results of a new study show that advertisers will be relatively cautious with their money this year, not throwing it at all ad networks indiscriminately. They'll still be spending more than before, though, and vertical ad networks should benefit.
Vertical Ads More Money
Joe Apprendi
Inventory quality, targeting abilities, and site transparency are three of the things advertisers will consider, according to Collective Media. Its results come from about 200 surveys.
The results of a new study show that advertisers will be relatively cautious with their money this year, not throwing it at all ad networks indiscriminately. They'll still be spending more than before, though, and vertical ad networks should benefit.
Vertical Ads More Money
Joe Apprendi
Inventory quality, targeting abilities, and site transparency are three of the things advertisers will consider, according to Collective Media. Its results come from about 200 surveys.
Sunday, April 06, 2008
Google Ads Gain Scroll Buttons | WebProNews
Google Ads Gain Scroll Buttons | WebProNews
When the average person sees an advertisement, what do they most want to do? Well, "see more ads" isn't a common answer, but new "next" and "previous" buttons created by Google make some sense.
When the average person sees an advertisement, what do they most want to do? Well, "see more ads" isn't a common answer, but new "next" and "previous" buttons created by Google make some sense.
People Increasingly Turn To Computers For TV | WebProNews
People Increasingly Turn To Computers For TV | WebProNews
A new report from the Convergence Consulting Group states, "We estimate online viewing of full-episode Broadcast/Cable Network TV as a percentage of the traditional TV base was 9% in 2007 (6% in 2006), and we forecast 14% for 2008, 19% for 2009, and 23% for 2010."
Or, in other words: by the end of the decade, about one out of every four times somebody sits down to watch a show, they'll be facing either a computer monitor or a television connected to a computer.
Assuming the report is reliable ("[s]ources include hundreds of company interviews, quarterly, annual reports & presentations," and Convergence contacted around 1,000 consumers), this stat is something content creators will want to keep in mind. Advertisers should also pay attention to the trend, of course. It even seems they can get a deal, since "US online TV advertising . . . revenues represented 2% ($1.4 billion) of US Broadcast/Cable Network TV advertising revenue in 2007."
Internet marketing
A new report from the Convergence Consulting Group states, "We estimate online viewing of full-episode Broadcast/Cable Network TV as a percentage of the traditional TV base was 9% in 2007 (6% in 2006), and we forecast 14% for 2008, 19% for 2009, and 23% for 2010."
Or, in other words: by the end of the decade, about one out of every four times somebody sits down to watch a show, they'll be facing either a computer monitor or a television connected to a computer.
Assuming the report is reliable ("[s]ources include hundreds of company interviews, quarterly, annual reports & presentations," and Convergence contacted around 1,000 consumers), this stat is something content creators will want to keep in mind. Advertisers should also pay attention to the trend, of course. It even seems they can get a deal, since "US online TV advertising . . . revenues represented 2% ($1.4 billion) of US Broadcast/Cable Network TV advertising revenue in 2007."
Internet marketing
Thursday, April 03, 2008
Recent Google Updates Have SEOs Scrambling [SearchEngineWatch]
Recent Google Updates Have SEOs Scrambling [SearchEngineWatch]
Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some assumptions floating around about how articles are indexed.
Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some assumptions floating around about how articles are indexed.
Tuesday, April 01, 2008
Microsoft's $1 Million Guarantee Program To Win Searchers
Microsoft's $1 Million Guarantee Program To Win Searchers
Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per year, over the next three years, to anyone within the United States.
Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per year, over the next three years, to anyone within the United States.
Monday, March 31, 2008
Will You Be Sued Over Your Ad Copy Usage?
Will You Be Sued Over Your Ad Copy Usage?
Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy.
There are ads running on Google right now using the exact trademarked term. In fact, a substantial number of ads use various trademarked terms. From the people I talk to, the vast majority of them rely on Google to tell them which words they should not use. This case could set a dangerous precedent of advertiser suing advertiser and ignoring Google's trademark complaint process.
Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy.
There are ads running on Google right now using the exact trademarked term. In fact, a substantial number of ads use various trademarked terms. From the people I talk to, the vast majority of them rely on Google to tell them which words they should not use. This case could set a dangerous precedent of advertiser suing advertiser and ignoring Google's trademark complaint process.
Mobile broadband subscribers increase by 850%
Mobile broadband subscribers increase by 850%
he number of mobile broadband subscribers using 3G HSPA has increased by 850% worldwide in the past year, according to the GSM Association. But carriers are also running the risk of becoming a victim of their own success, according to some analysts.
HSPA (High-Speed Packet Access) is an advanced form of 3G deployed by cellular operators that use GSM (Global System for Mobile Communications) technology. Worldwide, GSM is the most widely-used cellular technology; it is used by AT&T Inc. and T-Mobile in the U.S. HSPA currently offers speeds ranging from 1.8Mbit/sec. to 7.2Mbit/sec.
he number of mobile broadband subscribers using 3G HSPA has increased by 850% worldwide in the past year, according to the GSM Association. But carriers are also running the risk of becoming a victim of their own success, according to some analysts.
HSPA (High-Speed Packet Access) is an advanced form of 3G deployed by cellular operators that use GSM (Global System for Mobile Communications) technology. Worldwide, GSM is the most widely-used cellular technology; it is used by AT&T Inc. and T-Mobile in the U.S. HSPA currently offers speeds ranging from 1.8Mbit/sec. to 7.2Mbit/sec.
Google + DoubleClick = 69% of Online Advertising Market [SearchEngineWatch]
Google + DoubleClick = 69% of Online Advertising Market [SearchEngineWatch]
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.
Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.
Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.
SEOmoz | Ask Yourself... Do You Feel Lucky (about getting those links)? Well Do You?
SEOmoz | Ask Yourself... Do You Feel Lucky (about getting those links)? Well Do You?
High quality directory link building may seem dreary and time-consuming, but it's still one of the best methods to build credibility with the search engines (remember the importance of trust distance?). Today, while adding resources to our list of valuable directories, I stumbled across three webpages with valuable insight into the process of link building. Both are from universities, providing directives on how to evaluate a link - it doesn't get much more relevant than this.
Read more here:
High quality directory link building may seem dreary and time-consuming, but it's still one of the best methods to build credibility with the search engines (remember the importance of trust distance?). Today, while adding resources to our list of valuable directories, I stumbled across three webpages with valuable insight into the process of link building. Both are from universities, providing directives on how to evaluate a link - it doesn't get much more relevant than this.
Read more here:
Local Store And Inventory Data Poised To Transform "Online Shopping"
Local Store And Inventory Data Poised To Transform "Online Shopping"
The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one's own area.
The expressed purpose of the study, completed in February, 2008, was to "better understand the mindset of consumers who research online products that lend themselves to purchase at a local store.
The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one's own area.
The expressed purpose of the study, completed in February, 2008, was to "better understand the mindset of consumers who research online products that lend themselves to purchase at a local store.
Friday, March 28, 2008
Google Adwords targeted in phishing attacks
Google Adwords targeted in phishing attacks
Google Adwords customers are being warned to watch out for fake emails claiming to be from Google Adwords, which attempt to steal login details.
Google Adwords has become the latest service to be targeted by phishers, using spoof emails to steal user login data.
Normally targeted at banks and online financial providers, the aim is to capture user login details by using a link to a fake website, which then records the login details and allows criminals to clean out the users bank account.
From Online Annonsering
Google Adwords customers are being warned to watch out for fake emails claiming to be from Google Adwords, which attempt to steal login details.
Google Adwords has become the latest service to be targeted by phishers, using spoof emails to steal user login data.
Normally targeted at banks and online financial providers, the aim is to capture user login details by using a link to a fake website, which then records the login details and allows criminals to clean out the users bank account.
From Online Annonsering
Thursday, March 27, 2008
Google Launches YouTube Insight - Google Analytics Lite [SearchEngineWatch]
Google Launches YouTube Insight - Google Analytics Lite [SearchEngineWatch]
Anyone can be a star on YouTube. Now, with tools released on Wednesday for charting the popularity of clips posted to the popular video-sharing site, video creators can analyze their own celebrity potential.
The analytics service, called YouTube Insight, is a free software tool that lets video creators see detailed statistics about the videos that they upload to the site, giving them a glimpse of chronological and demographic audience trends.
"Whether a YouTube video has 10 views or 10 million, people always want to know the same thing: Who's watching this? Where do viewers come from? How did they find my video?," YouTube, a unit of Google Inc said in a blog post.
YouTube had 269 million monthly visitors worldwide in February, up 84 percent from the same month a year ago, according to Web traffic measurement firm comScore Inc.
From Internet Marketing and Online Annonsering
Anyone can be a star on YouTube. Now, with tools released on Wednesday for charting the popularity of clips posted to the popular video-sharing site, video creators can analyze their own celebrity potential.
The analytics service, called YouTube Insight, is a free software tool that lets video creators see detailed statistics about the videos that they upload to the site, giving them a glimpse of chronological and demographic audience trends.
"Whether a YouTube video has 10 views or 10 million, people always want to know the same thing: Who's watching this? Where do viewers come from? How did they find my video?," YouTube, a unit of Google Inc said in a blog post.
YouTube had 269 million monthly visitors worldwide in February, up 84 percent from the same month a year ago, according to Web traffic measurement firm comScore Inc.
From Internet Marketing and Online Annonsering
Tuesday, March 25, 2008
Stupid SEO Spammers [SearchEngineWatch]
Stupid SEO Spammers [SearchEngineWatch]
Som people/companies never give up, but their advertise as they still are in the 90's
General rules are:
Lesson #1: Don’t spam people with your SEO services.
Lesson #2: Definitely don’t spam people who write for SEW and have close relations with spam blacklist owners about your SEO services.
"This morning I got an email (my tenth) from a company that hadn’t read my rules: National Positions, an “SEO” firm out of California, promising me “five times the RELEVANT traffic at a substantially reduced cost.” The site, which I’ve linked to above using a 302 redirect so as not to give out any of my link juice, said they could place my “website on top of the Natural Listings on Google, Yahoo and MSN” using their “proprietary techniques” and “valuable closely held trade secrets,” without using “link farms or black hat methods.” And they charge “less than half of what other companies charge!” Awesome.
From Internet Marketing and Online Annonsering
Som people/companies never give up, but their advertise as they still are in the 90's
General rules are:
Lesson #1: Don’t spam people with your SEO services.
Lesson #2: Definitely don’t spam people who write for SEW and have close relations with spam blacklist owners about your SEO services.
"This morning I got an email (my tenth) from a company that hadn’t read my rules: National Positions, an “SEO” firm out of California, promising me “five times the RELEVANT traffic at a substantially reduced cost.” The site, which I’ve linked to above using a 302 redirect so as not to give out any of my link juice, said they could place my “website on top of the Natural Listings on Google, Yahoo and MSN” using their “proprietary techniques” and “valuable closely held trade secrets,” without using “link farms or black hat methods.” And they charge “less than half of what other companies charge!” Awesome.
From Internet Marketing and Online Annonsering
Monday, March 24, 2008
Google-DoubleClick: The next phase | Tech news blog - CNET News.com
Google-DoubleClick: The next phase | Tech news blog - CNET News.com
Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits.
The $3.1 billion acquisition, which finally closed last week upon European regulator approval, gives Google a much needed boost in the market for display advertising.
Google's AdSense serves up pay-per-click text ads to Web sites within its publisher network, while DoubleClick, which markets a product called Dart, places banner ads on Web sites. DoubleClick also runs an advertising exchange and a search-engine marketing business called Performics.
There are some basic conflict-of-interest questions with some of the additions to Google. As the largest search engine, Google has kept its distance from search engine optimization, or SEO, which is the science of increasing a Web page's rankings in search results. But with Performics, Google owns an SEO company.
From Internet Marketing and Online Annonsering
Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits.
The $3.1 billion acquisition, which finally closed last week upon European regulator approval, gives Google a much needed boost in the market for display advertising.
Google's AdSense serves up pay-per-click text ads to Web sites within its publisher network, while DoubleClick, which markets a product called Dart, places banner ads on Web sites. DoubleClick also runs an advertising exchange and a search-engine marketing business called Performics.
There are some basic conflict-of-interest questions with some of the additions to Google. As the largest search engine, Google has kept its distance from search engine optimization, or SEO, which is the science of increasing a Web page's rankings in search results. But with Performics, Google owns an SEO company.
From Internet Marketing and Online Annonsering
Saturday, March 22, 2008
Yahoo! Search Blog: The Yahoo! Search Open Ecosystem
Yahoo! Search Blog: The Yahoo! Search Open Ecosystem
By supporting semantic web standards, Yahoo! Search and site owners can bring a far richer and more useful search experience to consumers. For example, by marking up its profile pages with microformats, LinkedIn can allow Yahoo! Search and others to understand the semantic content and the relationships of the many components of its site. With a richer understanding of LinkedIn's structured data included in our index, we will be able to present users with more compelling and useful search results for their site. The benefit to LinkedIn is, of course, increased traffic quality and quantity from sites like Yahoo! Search that utilize its structured data.
From Internet Marketing and Online Annonsering
By supporting semantic web standards, Yahoo! Search and site owners can bring a far richer and more useful search experience to consumers. For example, by marking up its profile pages with microformats, LinkedIn can allow Yahoo! Search and others to understand the semantic content and the relationships of the many components of its site. With a richer understanding of LinkedIn's structured data included in our index, we will be able to present users with more compelling and useful search results for their site. The benefit to LinkedIn is, of course, increased traffic quality and quantity from sites like Yahoo! Search that utilize its structured data.
From Internet Marketing and Online Annonsering
Friday, March 21, 2008
The Inconvienent Truth About Social Media Marketing
The Inconvienent Truth About Social Media Marketing
Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules, or controversial hooks is the SEM strategy du jour. There's just one -- major -- problem with spending so much time and effort on capturing the eyeballs of social media users.
Social media traffic does not monetize.
Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed -- unless you are selling CPM-based advertising.
From Internet Maketing and Online Annonsering
Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules, or controversial hooks is the SEM strategy du jour. There's just one -- major -- problem with spending so much time and effort on capturing the eyeballs of social media users.
Social media traffic does not monetize.
Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed -- unless you are selling CPM-based advertising.
From Internet Maketing and Online Annonsering
Tuesday, March 18, 2008
Yahoo Buzz Introduces Social Media to the Masses
Yahoo Buzz Introduces Social Media to the Masses
Some of the latest buzz in social media happens to be Yahoos newest social media venture: Yahoo Buzz, which is currently in closed beta. In case you are unfamiliar: this site has been compared to the social media site Digg as far as functionality, but is particularly capturing attention in the social media landscape for Yahoos ability to tap mainstream audiences.
From Online Annonsering
Some of the latest buzz in social media happens to be Yahoos newest social media venture: Yahoo Buzz, which is currently in closed beta. In case you are unfamiliar: this site has been compared to the social media site Digg as far as functionality, but is particularly capturing attention in the social media landscape for Yahoos ability to tap mainstream audiences.
From Online Annonsering
Monday, March 17, 2008
The price of coddling Google - how Yahoo lost its way - San Jose Mercury News
The price of coddling Google - how Yahoo lost its way - San Jose Mercury News
Almost eight years ago, Yahoo decided to lend a little start-up a helping hand, featuring its search technology on the Yahoo home page and giving it money at a critical juncture.
In cut-throat Silicon Valley, no good deed goes unpunished.
The start-up was Google, and Yahoo's generosity helped launch the most formidable competitor it had ever encountered. Now facing a takeover attempt by Microsoft, Yahoo is coming to terms with the punishing consequences of its complex relationship with Google, including a futile attempt to copy Google's extraordinarily profitable advertising model at significant cost to Yahoo's own business.
From Internet Marketing
Almost eight years ago, Yahoo decided to lend a little start-up a helping hand, featuring its search technology on the Yahoo home page and giving it money at a critical juncture.
In cut-throat Silicon Valley, no good deed goes unpunished.
The start-up was Google, and Yahoo's generosity helped launch the most formidable competitor it had ever encountered. Now facing a takeover attempt by Microsoft, Yahoo is coming to terms with the punishing consequences of its complex relationship with Google, including a futile attempt to copy Google's extraordinarily profitable advertising model at significant cost to Yahoo's own business.
From Internet Marketing
Microsoft lunches to day a new ad center.
Microsoft has announced the launch of the new adCenter Community today. The new site replaced the old blog and forums and can be found at adcentercommunity.com. Features include:
* Product/Service specific blogs
* Categorized User Forums
* Multimedia Distribution including video interviews, audio podcasts and training videos
* User profiles
From Internet Annonsering
Microsoft has announced the launch of the new adCenter Community today. The new site replaced the old blog and forums and can be found at adcentercommunity.com. Features include:
* Product/Service specific blogs
* Categorized User Forums
* Multimedia Distribution including video interviews, audio podcasts and training videos
* User profiles
From Internet Annonsering
How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint
How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint
With Google's recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed.
Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn't change. If your architecture or design aren't that great, your users will give your site more chances before abandoning if the site responds quickly. Google knows that speed supports usability. I'd suggest much of the credit for Google's rise to industry dominance goes to their ongoing obsession on making search results blazingly fast.
From Online Annonsering
With Google's recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed.
Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn't change. If your architecture or design aren't that great, your users will give your site more chances before abandoning if the site responds quickly. Google knows that speed supports usability. I'd suggest much of the credit for Google's rise to industry dominance goes to their ongoing obsession on making search results blazingly fast.
From Online Annonsering
Saturday, March 15, 2008
Microsoft buys company for online advertising, holds talks with Yahoo_English_Xinhua
Microsoft buys company for online advertising, holds talks with Yahoo_English_Xinhua:
Microsoft said Friday that it has signed a deal to buy an online advertising management company, in a sign that the software giant is aggressively making its foray into the lucrative Internet advertising world.
Microsoft said Friday that it has signed a deal to buy an online advertising management company, in a sign that the software giant is aggressively making its foray into the lucrative Internet advertising world.
YouTube Slowly Uploading High-Quality Videos - Google Blog - InformationWeek
YouTube Slowly Uploading High-Quality Videos - Google Blog - InformationWeek
Watching standard definition TV can be a drag. What's even worse is tuning into YouTube videos. The video quality is often lacking in a big way. YouTube is hoping to change that, however, and is beginning to make higher-definition videos available for viewing.
As both a creator for and a watcher of the videos posted on YouTube, I know what a pain it is to upload long videos. Even if you have a very fast Internet connection, long videos can take a long time to get upstream to Google (NSDQ: GOOG)'s YouTube servers. High definition (or even higher quality) video, which is often four times the data of regular video, is much worse to work with and takes far longer to upload.
Not only does it take longer to upload, but it also takes longer to process on your PC and prepare for publication to begin with. This is why most people settle for the standard "YouTube" definition. In fact, iMovie has an uploader built directly into it, and it automatically creates videos that are the correct resolution to match what YouTube can handle.
From Internet Marketing and Internet Annonsering
Watching standard definition TV can be a drag. What's even worse is tuning into YouTube videos. The video quality is often lacking in a big way. YouTube is hoping to change that, however, and is beginning to make higher-definition videos available for viewing.
As both a creator for and a watcher of the videos posted on YouTube, I know what a pain it is to upload long videos. Even if you have a very fast Internet connection, long videos can take a long time to get upstream to Google (NSDQ: GOOG)'s YouTube servers. High definition (or even higher quality) video, which is often four times the data of regular video, is much worse to work with and takes far longer to upload.
Not only does it take longer to upload, but it also takes longer to process on your PC and prepare for publication to begin with. This is why most people settle for the standard "YouTube" definition. In fact, iMovie has an uploader built directly into it, and it automatically creates videos that are the correct resolution to match what YouTube can handle.
From Internet Marketing and Internet Annonsering
Friday, March 14, 2008
The Google Quality Raters Handbook
The Google Quality Raters Handbook:
The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out for you some of those details in easy to read bullet points. The original site is here.
From Internet Marketing
The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out for you some of those details in easy to read bullet points. The original site is here.
From Internet Marketing
Thursday, March 13, 2008
Wednesday, March 12, 2008
Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics
Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google. Conflict of interest? You bet. And worse from an image perspective, the purchase puts Google in the paid inclusion business, something it dissed as evil back in 2004, when it went public. Don't get me wrong, I have absolutely no problem with Performics as a company and have good friends that work there. But Google shouldn't own it. The Google announcement yesterday should have said that Performics was being quickly spun off. Larry, Sergey, Eric, Google! Please do the right thing and make this a priority. Below, more on why this should be done, plus the official Google stance, so far.
From Online Annonsering
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google. Conflict of interest? You bet. And worse from an image perspective, the purchase puts Google in the paid inclusion business, something it dissed as evil back in 2004, when it went public. Don't get me wrong, I have absolutely no problem with Performics as a company and have good friends that work there. But Google shouldn't own it. The Google announcement yesterday should have said that Performics was being quickly spun off. Larry, Sergey, Eric, Google! Please do the right thing and make this a priority. Below, more on why this should be done, plus the official Google stance, so far.
From Online Annonsering
Using Wikipedia To Reveal Web Traffic Data
Using Wikipedia To Reveal Web Traffic Data
Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you can about the keywords you'd like to rank for. SEOs and webmasters have few reliable sources of information about the relationship between rankings and traffic. But Wikipedia's traffic stats can help, offering some surprisingly detailed data.
From Internet Marketing
Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you can about the keywords you'd like to rank for. SEOs and webmasters have few reliable sources of information about the relationship between rankings and traffic. But Wikipedia's traffic stats can help, offering some surprisingly detailed data.
From Internet Marketing
Tuesday, March 11, 2008
Google Launches New Conference: Google "Insertion Order" for Developers [SearchEngineWatch]
Google Launches New Conference: Google "Insertion Order" for Developers [SearchEngineWatch]
Google launched a new branded product today: the Google I/O Web Forward developer conference, a two-day, event for developers to share knowledge about Google's developer products in specific and Web application development in general. For marketers, I/O means insertion order; for developers, input/output.
I/O (input/output) means communication between an information processing system (i.e. computer), and the world – possibly a human, or more likely in Google's scenario: an information processing system (computer).
From Internet Marketing and Online Annonsering
Google launched a new branded product today: the Google I/O Web Forward developer conference, a two-day, event for developers to share knowledge about Google's developer products in specific and Web application development in general. For marketers, I/O means insertion order; for developers, input/output.
I/O (input/output) means communication between an information processing system (i.e. computer), and the world – possibly a human, or more likely in Google's scenario: an information processing system (computer).
From Internet Marketing and Online Annonsering
Monday, March 10, 2008
How Do They Track You? Let Us Count the Ways - Bits - Technology - New York Times Blog
How Do They Track You? Let Us Count the Ways - Bits - Technology - New York Times Blog
On the Internet, companies are typically ranked by how many different people visit their sites in a given month. And when Microsoft announced its $41 billion bid for Yahoo, comScore and Nielsen Online promptly put out estimates counting how many people would be in the merged company’s total audience.
But audience size is not everything in the online world. Advertisers increasingly want media companies to find their most likely customers and show their ads only to those people, rather than to the site’s entire audience.
From Internet Marketing
On the Internet, companies are typically ranked by how many different people visit their sites in a given month. And when Microsoft announced its $41 billion bid for Yahoo, comScore and Nielsen Online promptly put out estimates counting how many people would be in the merged company’s total audience.
But audience size is not everything in the online world. Advertisers increasingly want media companies to find their most likely customers and show their ads only to those people, rather than to the site’s entire audience.
From Internet Marketing
Sunday, March 09, 2008
AdWords For TV Details Impressive | WebProNews
AdWords For TV Details Impressive | WebProNews
Screenshots have surfaced detailing Google's AdWords for TV tests, which appear to be near completion after a year of trials. Next stop: the UK.
From Internet Marketing
Screenshots have surfaced detailing Google's AdWords for TV tests, which appear to be near completion after a year of trials. Next stop: the UK.
From Internet Marketing
Saturday, March 08, 2008
Concerns Linger over Google-DoubleClick
Concerns Linger over Google-DoubleClick
EU regulators appear likely to approve Google's takeover unconditionally, but digital privacy advocates remain firmly opposed.
A €2 billion takeover by US-based search engine giant Google, of online advertising firm Double Click, is likely to be approved unconditionally by European antitrust regulators, according to three people close to the case.
Normally in such cases, the European Commission sends the given firms a list of formal objections with at least eight weeks' notice before a deadline in order to give the companies enough time to respond.
From Internet Marketing and Online Annonsering
EU regulators appear likely to approve Google's takeover unconditionally, but digital privacy advocates remain firmly opposed.
A €2 billion takeover by US-based search engine giant Google, of online advertising firm Double Click, is likely to be approved unconditionally by European antitrust regulators, according to three people close to the case.
Normally in such cases, the European Commission sends the given firms a list of formal objections with at least eight weeks' notice before a deadline in order to give the companies enough time to respond.
From Internet Marketing and Online Annonsering
Friday, March 07, 2008
Google Calendar Sync; a program for synchronizing Google Calendar with Microsoft Outlook.
This update now brings Google Calendar to a new level where user adoption will increase because it now can coordinate with Outlook; the most popular email client in use today. Here is Google's complete tutorial for setting up Google Calendar Sync.
There are Other Options Available
Google Calendar Sync for Outlook rounds out a fair list of apps that allow synchronization with Google Calendar between Outlook, Mozilla Thunderbird, and even Blackberry's.
For Mozilla Thunderbird
• Provider Add-on is a plug-in for Thunderbird that enables synchronization. Here is a great instructional on how to use it to sync the two systems.
Other Related Thunderbird Apps
• BirdieSync is a commercial application that reportedly does a great job of syncing Google Calendar with Pocket Outlook so that you can then have (by extension) your Google Calendar on your smart phone.
• FinchSync does the same thing as BirdieSync except it is free but that reportedly comes with less user-friendliness and reliability.
Synchronize Between Google Calendar and Your Windows Mobile PDA/Smartphone
It is still in beta but GMobileSync offers the ability to synchronize directly between Google Calendar and your portable if it is running Windows Mobile 5.0.
This update now brings Google Calendar to a new level where user adoption will increase because it now can coordinate with Outlook; the most popular email client in use today. Here is Google's complete tutorial for setting up Google Calendar Sync.
There are Other Options Available
Google Calendar Sync for Outlook rounds out a fair list of apps that allow synchronization with Google Calendar between Outlook, Mozilla Thunderbird, and even Blackberry's.
For Mozilla Thunderbird
• Provider Add-on is a plug-in for Thunderbird that enables synchronization. Here is a great instructional on how to use it to sync the two systems.
Other Related Thunderbird Apps
• BirdieSync is a commercial application that reportedly does a great job of syncing Google Calendar with Pocket Outlook so that you can then have (by extension) your Google Calendar on your smart phone.
• FinchSync does the same thing as BirdieSync except it is free but that reportedly comes with less user-friendliness and reliability.
Synchronize Between Google Calendar and Your Windows Mobile PDA/Smartphone
It is still in beta but GMobileSync offers the ability to synchronize directly between Google Calendar and your portable if it is running Windows Mobile 5.0.
Google Tests More TV Ads With AdWords Integration
Google Tests More TV Ads With AdWords Integration: "Google Tests More TV Ads With AdWords Integration
Google Integrates TV Ads Into Adwords Platform by Pinny Cohen shows screen captures of AdWords reports with TV ad integration. Pinny said that Google sent out more invitations for AdWords advertisers to test out TV ads within the Google AdWords system.
From Online Annonsering
Google Integrates TV Ads Into Adwords Platform by Pinny Cohen shows screen captures of AdWords reports with TV ad integration. Pinny said that Google sent out more invitations for AdWords advertisers to test out TV ads within the Google AdWords system.
From Online Annonsering
Thursday, March 06, 2008
Online Video Advertising + Search Engines = Opportunity For Small Businesses
Online Video Advertising + Search Engines = Opportunity For Small Businesses:
Much is being written and said these days about the rising future of online video advertising. Recent articles like one in the NY Times reporting Google’s move to test video ads in search results pages shows that the once abstract promise of online video advertising is now upon us.
From Internet Marketing
Much is being written and said these days about the rising future of online video advertising. Recent articles like one in the NY Times reporting Google’s move to test video ads in search results pages shows that the once abstract promise of online video advertising is now upon us.
From Internet Marketing
Wednesday, March 05, 2008
Internet Advertising and Marketing Articles
Internet Advertising and Marketing Articles
Do you have a small online business? Are you thinking about starting this type of business? If you have answered yes to either of these questions then read on to discover how to effectively market your products or services online. Currently, online advertising for small internet businesses is the most popular trend entrepreneurs are using to garner more customers and produce more sales.
From Online Annonsering
Do you have a small online business? Are you thinking about starting this type of business? If you have answered yes to either of these questions then read on to discover how to effectively market your products or services online. Currently, online advertising for small internet businesses is the most popular trend entrepreneurs are using to garner more customers and produce more sales.
From Online Annonsering
The Beginning of the End? Or the End of the Beginning? - Search Engine Watch
The Beginning of the End? Or the End of the Beginning? - Search Engine Watch
The data doesn't lie; unless you torture it and force a false confession. The latest barrage of "be afraid" and "see I told you" press surrounding Google and its less than satisfactory CTRs had me (like many in the search business) staring sideways at the data – and more importantly the conclusions drawn.
How could people be clicking less? Was the entire Internet ad business coming to a screeching halt? Shortly after the news began breaking in major media, I began discussions with folks at comScore (since they released the data) while running down possible scenarios and thinking about the errors in judgment made by major media.
In the end, searches are still up; search revenues are still strong; and the sky isn't falling. The real story here is not the data itself; how it was interpreted; or the conclusions that were missed. It's certainly not about search ad revenue as an economic indicator, though the false economic barometer does catapult us into the real issue at hand.
From Online Annonsering
The data doesn't lie; unless you torture it and force a false confession. The latest barrage of "be afraid" and "see I told you" press surrounding Google and its less than satisfactory CTRs had me (like many in the search business) staring sideways at the data – and more importantly the conclusions drawn.
How could people be clicking less? Was the entire Internet ad business coming to a screeching halt? Shortly after the news began breaking in major media, I began discussions with folks at comScore (since they released the data) while running down possible scenarios and thinking about the errors in judgment made by major media.
In the end, searches are still up; search revenues are still strong; and the sky isn't falling. The real story here is not the data itself; how it was interpreted; or the conclusions that were missed. It's certainly not about search ad revenue as an economic indicator, though the false economic barometer does catapult us into the real issue at hand.
From Online Annonsering
Yahoo Desperately Seeking Suitor: Time Warner [SearchEngineWatch]
Yahoo Desperately Seeking Suitor: Time Warner [SearchEngineWatch]
Yahooo's desperately seeking a suitor. With a Microsoft proxy battle expected soon, Time Warner's emerging as a white knight for the Sunnyvale search engine. Or as a delaying tactic to put off the Yahoo annual shareholder meeting.
Talks between Yahoo and the AOL unit of Time Warner have escalated. Finding an alternative to Microsoft's unwelcome bid remains Yahoo's focus, according to reports this morning in The Wall St. Journal (subscription) and The New York Times.
From Internet Marketing
Yahooo's desperately seeking a suitor. With a Microsoft proxy battle expected soon, Time Warner's emerging as a white knight for the Sunnyvale search engine. Or as a delaying tactic to put off the Yahoo annual shareholder meeting.
Talks between Yahoo and the AOL unit of Time Warner have escalated. Finding an alternative to Microsoft's unwelcome bid remains Yahoo's focus, according to reports this morning in The Wall St. Journal (subscription) and The New York Times.
From Internet Marketing
Monday, March 03, 2008
Will Ask Switch To Google And Lay Off A 100
Will Ask Switch To Google And Lay Off A 100
Rumors are rife that Ask could be considering handing over its search operations to Google and consequently downsizing it's engineering team, reports Silicon Alley Insider. Ask might be thinking about abandoning or selling its Teoma search engine in favor of Google, There is indeed a big shakeup coming.
From Online Annonsering and Internet Marketing
Rumors are rife that Ask could be considering handing over its search operations to Google and consequently downsizing it's engineering team, reports Silicon Alley Insider. Ask might be thinking about abandoning or selling its Teoma search engine in favor of Google, There is indeed a big shakeup coming.
From Online Annonsering and Internet Marketing
Umbrella News - -
With only a few clicks, just about anyone will be able to quickly set up and update a Web site featuring wide an array of material, including pictures, calendars and video from Google Inc.'s YouTube subsidiary, said Dave Girouard, general manager of the division overseeing the new application.
Google acquired many of the Web-site tools when it bought a Silicon Valley startup, JotSpot, last year.
The tools are the latest addition to a bundle of applications that Google offers to consumers and businesses as alternatives to similar products sold by Microsoft Corp., one of Google's fiercest rivals.
Google's latest service represents a challenge to Microsoft's SharePoint, which charges licensing fees. Google is unveiling its alternative just a few days before Redmond, Wash.-based Microsoft hosts a SharePoint conference in Seattle.
While Microsoft's programs typically are installed on individual computers, Google keeps its application on its own machines so users can access them from anywhere with an Internet connection.
From Internet Marketing and Online Annonsering
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