You Need To Start ASAP!
The answer is Video Marketing.
Statistics on Video marketing
- 90% of information transmitted to the brain is visual, and
visuals are processed 60K times faster in the brain than text
according to Zabisco. Invisia reports that viewers also retain 95%
of a message when they watch it in a video compared to 10% when
reading it in text.
- 52% of consumers say that watching a video makes them more
confident in online purchase decisions according to Invodo.
- 92% of mobile users share videos with others according to
- 87% of online marketers use video content according to
- 46% of users take ACTION after viewing a video according to
Online Publishers Association
- 59% of executives would rather watch a video than read text
according to Forbes.
- 800% increase in conversion on websites that have videos on
their landing pages vs. websites without
- Blogs that incorporate video attract 3-times as many inbound
links as blogs without video.
Most individuals host their video's on YouTube. Google owns Youtube. Videos hosted on Youtube appear in more than half of all searches on Google. Makes sense to put your video on Youtube.
You can also separately upload your video to social media networks like Facebook. Once they are uploaded, create or add these videos to your website through an embedding process. This can create a valuable link for your SEO on your website and increase your position on search engines over time
How do I take advantage of video marketing?
If your business is on a tight budget, however, there are still great ways to take advantage of video marketing. Businesses can use their own smartphone cameras and create a video marketing campaign in their store or "on-location" for services businesses.
Micro-videos have been a great tool for businesses to create a 10-second commercial, promotion or testimonial from their consumers and using that on social media websites like Facebook, Twitter, G+, Linkedin and Instagram. Customers can quickly view messages on their social media feeds.
Video Marketing will be powerful, and by 2017 video marketing will take up 74% of all online traffic according to Syndacast. Video marketing can be a cost-effective way to market your business with professionally created content as well as DIY marketing. Take advantage of a medium that reaches customers in an easy to understand format with statistically proven success rate!