Thursday, February 18, 2016

Video Marketing

You Need To Start ASAP!

The goal of advertising has always been to have your business stand out in your marketplace from your competition and be chosen by consumers. Most small to medium size businesses constantly have the struggle of wanting to do everything to stand out, while keeping a mindful eye of staying within a budget for their marketing efforts. Advertising your business in such a fragmented marketspace today can get costly and without measures in place to determine what the best mediums to market with, it's hard to figure out how you can capture a low-cost marketing ROI?

The answer is Video Marketing.

In social and online marketing, video marketing has taken its place as a leader in attracting new customers. According to comScore, just over 48% of internet users viewed at least one video per month, and the average user is exposed to more than 35 videos per month. Companies are realizing that video has a dominant role to play in your content marketing-mix strategy. Video marketing captures the users attention and gives you the opportunity to deliver your message in an easy format that everyone can understand.

Statistics on Video marketing

  • 90% of information transmitted to the brain is visual, and visuals are processed 60K times faster in the brain than text according to Zabisco. Invisia reports that viewers also retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • 52% of consumers say that watching a video makes them more confident in online purchase decisions according to Invodo.
  • 92% of mobile users share videos with others according to Invodo.
  • 87% of online marketers use video content according to Outbrain.
  • 46% of users take ACTION after viewing a video according to Online Publishers Association
  • 59% of executives would rather watch a video than read text according to Forbes.
  • 800% increase in conversion on websites that have videos on their landing pages vs. websites without
  • Blogs that incorporate video attract 3-times as many inbound links as blogs without video.
It seems like the attention span for desktop and mobile users capacity to watch a single video is about 2 minutes. The "sweet spot" for most custom video marketing pieces should be one minute.

Most individuals host their video's on YouTube. Google owns Youtube. Videos hosted on Youtube appear in more than half of all searches on Google. Makes sense to put your video on Youtube.

You can also separately upload your video to social media networks like Facebook. Once they are uploaded, create or add these videos to your website through an embedding process. This can create a valuable link for your SEO on your website and increase your position on search engines over time

How do I take advantage of video marketing?

The best thing about video marketing can be the ability to connect consumers with your business without them even contacting you yet! They will understand who you are, what you do, what the inside of your shop looks like, and who might be answering the phone when they call.

If your business is on a tight budget, however, there are still great ways to take advantage of video marketing. Businesses can use their own smartphone cameras and create a video marketing campaign in their store or "on-location" for services businesses.
Micro-videos have been a great tool for businesses to create a 10-second commercial, promotion or testimonial from their consumers and using that on social media websites like Facebook, Twitter, G+, Linkedin and Instagram. Customers can quickly view messages on their social media feeds.

Video Marketing will be powerful, and by 2017 video marketing will take up 74% of all online traffic according to Syndacast. Video marketing can be a cost-effective way to market your business with professionally created content as well as DIY marketing. Take advantage of a medium that reaches customers in an easy to understand format with statistically proven success rate!