Saturday, March 22, 2008

Yahoo! Search Blog: The Yahoo! Search Open Ecosystem

Yahoo! Search Blog: The Yahoo! Search Open Ecosystem

By supporting semantic web standards, Yahoo! Search and site owners can bring a far richer and more useful search experience to consumers. For example, by marking up its profile pages with microformats, LinkedIn can allow Yahoo! Search and others to understand the semantic content and the relationships of the many components of its site. With a richer understanding of LinkedIn's structured data included in our index, we will be able to present users with more compelling and useful search results for their site. The benefit to LinkedIn is, of course, increased traffic quality and quantity from sites like Yahoo! Search that utilize its structured data.

From Internet Marketing and Online Annonsering

Friday, March 21, 2008

Inside AdWords: Demographic bidding now available

Inside AdWords: Demographic bidding now available

The Inconvienent Truth About Social Media Marketing

The Inconvienent Truth About Social Media Marketing

Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules, or controversial hooks is the SEM strategy du jour. There's just one -- major -- problem with spending so much time and effort on capturing the eyeballs of social media users.

Social media traffic does not monetize.

Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed -- unless you are selling CPM-based advertising.

From Internet Maketing and Online Annonsering

Tuesday, March 18, 2008

Yahoo Buzz Introduces Social Media to the Masses

Yahoo Buzz Introduces Social Media to the Masses

Some of the latest buzz in social media happens to be Yahoos newest social media venture: Yahoo Buzz, which is currently in closed beta. In case you are unfamiliar: this site has been compared to the social media site Digg as far as functionality, but is particularly capturing attention in the social media landscape for Yahoos ability to tap mainstream audiences.

From Online Annonsering

Inside AdWords: Webinar: Getting The Most From Your Print Campaigns

Inside AdWords: Webinar: Getting The Most From Your Print Campaigns

Monday, March 17, 2008

The price of coddling Google - how Yahoo lost its way - San Jose Mercury News

The price of coddling Google - how Yahoo lost its way - San Jose Mercury News

Almost eight years ago, Yahoo decided to lend a little start-up a helping hand, featuring its search technology on the Yahoo home page and giving it money at a critical juncture.

In cut-throat Silicon Valley, no good deed goes unpunished.

The start-up was Google, and Yahoo's generosity helped launch the most formidable competitor it had ever encountered. Now facing a takeover attempt by Microsoft, Yahoo is coming to terms with the punishing consequences of its complex relationship with Google, including a futile attempt to copy Google's extraordinarily profitable advertising model at significant cost to Yahoo's own business.

From Internet Marketing
Microsoft lunches to day a new ad center.

Microsoft has announced the launch of the new adCenter Community today. The new site replaced the old blog and forums and can be found at adcentercommunity.com. Features include:

* Product/Service specific blogs
* Categorized User Forums
* Multimedia Distribution including video interviews, audio podcasts and training videos
* User profiles


From Internet Annonsering

How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint

How To Improve Site Conversion, Minimize Google Ad Cost, And Reduce Your Carbon Footprint

With Google's recent announcement about page load time influencing Quality Score, now is a good time to discuss site speed.

Speed matters. People rate snappy, responsive sites as more usable, even when the user interface itself doesn't change. If your architecture or design aren't that great, your users will give your site more chances before abandoning if the site responds quickly. Google knows that speed supports usability. I'd suggest much of the credit for Google's rise to industry dominance goes to their ongoing obsession on making search results blazingly fast.

From Online Annonsering