Friday, October 17, 2008

Google Webmaster Tools Adds Hack Alert For CMS Programs - Search Marketing News Blog - Search Engine Watch (SEW)

Google Webmaster Tools Adds Hack Alert For CMS Programs - Search Marketing News Blog - Search Engine Watch (SEW)

Google will be alerting sites to possible hacks of their CMS programs the Google Webmaster Central blog announced today. Nice addition guys.

Recently we've seen more websites get hacked because of various security holes. In order to help webmasters with this issue, we plan to run a test that will alert some webmasters if their content management system (CMS) or publishing platform looks like it might have a security hole or be hackable.

Tuesday, October 14, 2008

Google Webmaster Central release Updates

Google Webmaster Central has released some updates: one to the API settings and one to the crawl errors feature.
Here is new things you can do with your API settings:

• Crawl Rate: You can request that Googlebot crawl your site slower or faster than it normally would (the details can be found in our Help Center article about crawl rate control). If many of your sites are hosted on the same server and you know your server's capacity, you may want to update all sites at the same time. This now a trivial task using the Webmaster Tools GData API.
• Geographic Location: If your site is targeted towards a particular geographic location but your domain doesn't reflect that (for example with a .com domain), you can provide information to help us determine where your target users are located.
• Preferred Domain: You can select which is the canonical domain to use to index your pages. For example, if you have a site like www.example.com, you can set either example.com or www.example.com as the preferred domain to use. This avoids the risk of treating both sites differently.
• Enhanced Image Search: Tools like the Google Image Labeler allow users to tag images in order to improve Image Search results. Now you can opt in or out for all your sites in a breeze using the Webmaster Tools API.
For the crawl error feature, you now get to see the URL of the inbound link that is linking to an error page.

Monday, October 13, 2008

Google Webmaster Tools Now Provide Source Data For Broken Links

Google Webmaster Tools Now Provide Source Data For Broken Links

Ever since Google Webmaster Tools started reporting on broken links to a site, webmasters have been asking for the sources of those links.

Today, Google has delivered. From Webmaster Tools you can now see the page that each broken link is coming from. This information should be of great help for webmasters in ensuring the visitors find their sites and that their links are properly credited.

Sunday, October 12, 2008


Google Want links, but what kind of links?

Google with a tutorial on inbound links. It says basically what SEO experts have been saying for years: content and inbound links are most important, and in that order.
Just because it’s old news doesn’t mean it’s bad news. Google’s had a real history of silence on the SEO side of things, and experts were often left to theorize and test—and worse, try to game. Google sent a pretty loud signal this time last year by hitting the PageRanks of paid directories, a move seeming to confirm basic white-hat SEO tactics. The virtues of naturally gained, editorial inbound links and directly denounces links appear “spammy,” or not “merit-based.”
One of the strongest ranking factors on a site is the site's content. Additionally, perhaps a site is also linked from three sources -- however, one inbound link is from a spammy site. As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking.

Given the user's query, over 200 signals (including the analysis of the site's content and inbound links as mentioned above) are applied to return the most relevant results to the user.

Here are four bullet points on how to earn merit-based links, paraphrased below:
• Start a site-related blog, writing or video, research or entertainment.
• Be interesting. Be a teacher.
• Participate in the community surrounding your industry—social media, blog comments, user reviews.
• Provide useful products or services.

In short: content, content, content, a little participation, and the links will come.