Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total:

Using an expansive definition of the marketplace, Borrell Associates says that 'local online advertising' is worth $8.5 billion today. That number consists of local search, 'local banners' and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially and to reach almost 50% of the total local online spend next year, which is projected to reach $12.6 billion.

From Internet Marketing and Online Annonsering

Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Google recommend keeping separate campaigns for advertising on content and search. These tips are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.

From Internet Marketing and Online Annonsering

Google AdWords Improves Target By Location Feature With Maps

Google AdWords Improves Target By Location Feature With Maps:

Google has quietly improved the 'target customers by location' feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive.

From Website Optimization

Inside AdWords: Update to the Ads Diagnostic Tool

Inside AdWords: Update to the Ads Diagnostic Tool

Inside AdWords: Template Center now available

Inside AdWords: Template Center now available.

Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts.

Internet Marketing

Google Launches AdWords Local Plus Box

Google Launches AdWords Local Plus Box:

Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live.

From Internet Marketing and Online Annonsering

Google Reveals 2008 Plans For Google Apps:

Google is usually fairly tight lipped about future product releases. But they were surprisingly revealing about upcoming plans for Google Apps at an event in Ann Arbor earlier this week. Blogger Andrew Miller took some great notes from a presentation by Googler Scott Johnston, the VP of Product Development at wiki startup Jotspot prior to their acquisition by Google a little over a year ago.

By Web Optimization and Søkemotor Optimalisering

Internet advertising expected to overtake magazines by 2010 - Times Online

Internet advertising expected to overtake magazines by 2010 - Times Online:

The internet will overtake magazines to become the world’s third-largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia. The head of the media-buying firm also believes that China will become the fourth-largest market for advertisers.

From Internet Marketing

Advertising gets social foothold | The Australian

Advertising gets social foothold | The Australian: "

OPTUS and Vodafone are among the first local brands to buy advertising banners on social networking website Facebook, following the launch of the first display ad packages to be sold by Ninemsn. The digital media company would not reveal the cost of packages, which it aims to sell to a limited number of brands for the two-month December-January period.

From Internet Marketing and Online Annonsering

Tracking Santa: NORAD & Google Team Up For Christmas:

This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You can also download a countdown for your iGoogle home page that Google offers here.

From Website Optimization