Saturday, March 15, 2008

Microsoft buys company for online advertising, holds talks with Yahoo_English_Xinhua

Microsoft buys company for online advertising, holds talks with Yahoo_English_Xinhua:

Microsoft said Friday that it has signed a deal to buy an online advertising management company, in a sign that the software giant is aggressively making its foray into the lucrative Internet advertising world.

YouTube Slowly Uploading High-Quality Videos - Google Blog - InformationWeek

YouTube Slowly Uploading High-Quality Videos - Google Blog - InformationWeek

Watching standard definition TV can be a drag. What's even worse is tuning into YouTube videos. The video quality is often lacking in a big way. YouTube is hoping to change that, however, and is beginning to make higher-definition videos available for viewing.

As both a creator for and a watcher of the videos posted on YouTube, I know what a pain it is to upload long videos. Even if you have a very fast Internet connection, long videos can take a long time to get upstream to Google (NSDQ: GOOG)'s YouTube servers. High definition (or even higher quality) video, which is often four times the data of regular video, is much worse to work with and takes far longer to upload.

Not only does it take longer to upload, but it also takes longer to process on your PC and prepare for publication to begin with. This is why most people settle for the standard "YouTube" definition. In fact, iMovie has an uploader built directly into it, and it automatically creates videos that are the correct resolution to match what YouTube can handle.

From Internet Marketing and Internet Annonsering

Friday, March 14, 2008

The Google Quality Raters Handbook

The Google Quality Raters Handbook:

The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out for you some of those details in easy to read bullet points. The original site is here.

From Internet Marketing

Wednesday, March 12, 2008

Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics

Open Letter To Google: Do The Right Thing, Divest Yourself Of Performics

At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That's right -- Google's in the SEO business now, selling services through DoubleClick's Performics to people who want to rank well on -- um -- Google. Conflict of interest? You bet. And worse from an image perspective, the purchase puts Google in the paid inclusion business, something it dissed as evil back in 2004, when it went public. Don't get me wrong, I have absolutely no problem with Performics as a company and have good friends that work there. But Google shouldn't own it. The Google announcement yesterday should have said that Performics was being quickly spun off. Larry, Sergey, Eric, Google! Please do the right thing and make this a priority. Below, more on why this should be done, plus the official Google stance, so far.

From Online Annonsering

Using Wikipedia To Reveal Web Traffic Data

Using Wikipedia To Reveal Web Traffic Data

Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you can about the keywords you'd like to rank for. SEOs and webmasters have few reliable sources of information about the relationship between rankings and traffic. But Wikipedia's traffic stats can help, offering some surprisingly detailed data.

From Internet Marketing

Tuesday, March 11, 2008

Inside AdWords: Google Closes DoubleClick Acquisition

Inside AdWords: Google Closes DoubleClick Acquisition

Google Launches New Conference: Google "Insertion Order" for Developers [SearchEngineWatch]

Google Launches New Conference: Google "Insertion Order" for Developers [SearchEngineWatch]

Google launched a new branded product today: the Google I/O Web Forward developer conference, a two-day, event for developers to share knowledge about Google's developer products in specific and Web application development in general. For marketers, I/O means insertion order; for developers, input/output.

I/O (input/output) means communication between an information processing system (i.e. computer), and the world – possibly a human, or more likely in Google's scenario: an information processing system (computer).

From Internet Marketing and Online Annonsering

Monday, March 10, 2008

How Do They Track You? Let Us Count the Ways - Bits - Technology - New York Times Blog

How Do They Track You? Let Us Count the Ways - Bits - Technology - New York Times Blog

On the Internet, companies are typically ranked by how many different people visit their sites in a given month. And when Microsoft announced its $41 billion bid for Yahoo, comScore and Nielsen Online promptly put out estimates counting how many people would be in the merged company’s total audience.
But audience size is not everything in the online world. Advertisers increasingly want media companies to find their most likely customers and show their ads only to those people, rather than to the site’s entire audience.

From Internet Marketing

Sunday, March 09, 2008

AdWords For TV Details Impressive | WebProNews

AdWords For TV Details Impressive | WebProNews

Screenshots have surfaced detailing Google's AdWords for TV tests, which appear to be near completion after a year of trials. Next stop: the UK.

From Internet Marketing