YouTube, Now with Click-to-Buy

YouTube has begun placing click-to-buy links beneath videos. This is the beginning of a greater plan to offer YouTube as an e-commerce platform to interested companies.
Amazon, iTunes, EMI Music and Electronic Arts are among the first to get a crack at the new feature, which is currently only available in the United States.
Memo to Viacom: Instead of suing Google and YouTube, which is costing you undoubtedly large sums of money in legal fees, you might try advertising on the wildly popular online video network instead.

Google will launche a video-blocking tool for YouTube

The tool is still in beta, and will allows content owners to block copyrighted material

October 16, 2007

Google Inc. has launched a video-blocking tool that will allow content owners to intercept copyrighted clips as they're uploaded to YouTube, its video-sharing site.

"Video Identification is the next step in a long list of content policies and tools that we have provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube,"

The Video Identification tool will help copyright holders identify their works that have been uploaded to YouTube, the company said. YouTube said it worked with Google to develop technology that can recognize videos based on a number of factors. The tool, which has shown promising results during testing, will eventually be available to copyright holders around the world.

In order for the technology to work, copyright holders will have to provide YouTube with the information necessary to allow the system to recognize their material.

By Internet Optimization and Online Marketing