Saturday, January 19, 2008

Online Ads Hit $50 Billion By 2011; Local Reaches $9B By 2012; Pre-Roll, Embeds Gain In '08 - Forbes.com

Online ad spend doubles in five years: According to the Yankee Group, the U.S. online ad market will hit $50.3 billion in revenue by 2011 - more than double 2007’s revenue. The underlying reasons for this rosy picture rests on the disparity between current media usage and spending by marketers. The web claims roughly 20% of overall media consumption in the U.S. right now - but advertisers currently invest only 7.5% of their budget online. The gap will start to be bridged by 2011, when Yankee predicts that online will comprise nearly 25% of all media consumption and 15% of the ad spend.

Internet Marketing and CMS

Friday, January 18, 2008

Advertising: Now a Conversation

It's no secret the Internet has changed the way consumers get information about products and the companies that provide them. Because so much intelligence about a potential transaction is so readily available from independent sources, the message provided by conventional advertising has declined in value to consumers, who even question its trustworthiness.

None of this is to say that traditional one-way advertising—say, the kind you find on TV or in print publications and even banner ads on a Web page—can't play an important role in communicating with customers. At its best, the mission of the marketer is the creation of meaning. Taking a common product and imbuing it with the aspiration of adventure, achievement, or beauty was one of the amazing feats of the 20th century.

From Content Managemet

Thursday, January 17, 2008

Searchable Social Media and Adding to the Global Conversation [SearchEngineWatch]

Rising Voices, a citizen media outreach initiative of the Global Voices, has just released the first of a series of planned guides, An Introduction to Citizen Media. This brief guide offers context and case studies which show how ordinary citizens across the world are using blogs, podcasts, online video, and digital photography to engage in an unmediated conversation which transcends borders, cultures, and differing languages. This unmediated conversation is of course available to the world through search. As search marketers, we have witnessed the growth of alternative media and the need to consider it in our search campaigns. This gives a global perspective.

From Internet Marketing

Tuesday, January 15, 2008

Inside AdWords: Google Analytics 101 (Part 1)

Inside AdWords: Google Analytics 101 (Part 1)

Google Directory Update Showing "Real" PR Scores?

Google PageRank Directory Clanger by Andy Beard informs us that Google recently pushed out an update to the Google Directory on the 8th of January. What that means is that Google pulled the most recent ODP RDF dump file and updated the Google Directory with that file. But more importantly, Andy also notes that the little PageRank scores found on the left side of each listing in the Google directly have also been updated -- and may be showing the "unpenalized" PR scores for sites.

From Internet Marketing

Sunday, January 13, 2008

Google Hacking Not Fun For You | WebProNews

We have seen this numerous times. Searching for controllable webcams and songs comes to mind right away. The Royal Pingdom blog says it isn't a good idea to let Google have your secrets, though.

"You want Google to index your site and make you visible and searchable," said Pingdom, an uptime monitoring firm. "Google can also index more sensitive information that was never meant to be public, and can therefore be a useful tool for hackers if they want to probe your site for vulnerabilities."

Online crimes mirror offline crimes, in that criminals look for the easiest way into a place. We've heard most burglaries happen where the criminals come in the front door.

Leaving username/password files, even if they are encrypted, available for public search isn't much better than putting a key under the doormat and hoping for the best. People who do this, in the view of the Google Hacking Database, are "googledorks, inept or foolish people as revealed by Google."

From Internet Marketing and Online Annonsering