Online ad spend doubles in five years: According to the Yankee Group, the U.S. online ad market will hit $50.3 billion in revenue by 2011 - more than double 2007’s revenue. The underlying reasons for this rosy picture rests on the disparity between current media usage and spending by marketers. The web claims roughly 20% of overall media consumption in the U.S. right now - but advertisers currently invest only 7.5% of their budget online. The gap will start to be bridged by 2011, when Yankee predicts that online will comprise nearly 25% of all media consumption and 15% of the ad spend.
Internet Marketing and CMS
-
Google’s Begun Growing Very Fast - Profy.Com Russian contextual ad network Begun, purchased by Google from Rambler Media, saw a quick uptick...
-
Google AdSense to Be Migrated into Google Analytics A rumor circulating that Google Analytics will soon be adding Google AdSense data to the... -
Content Marketing, SEO and Lead Generation Search engine optimization is incredibly useful for generating new leads and sales 1. High-...
No comments:
Post a Comment