Online ad spend doubles in five years: According to the Yankee Group, the U.S. online ad market will hit $50.3 billion in revenue by 2011 - more than double 2007’s revenue. The underlying reasons for this rosy picture rests on the disparity between current media usage and spending by marketers. The web claims roughly 20% of overall media consumption in the U.S. right now - but advertisers currently invest only 7.5% of their budget online. The gap will start to be bridged by 2011, when Yankee predicts that online will comprise nearly 25% of all media consumption and 15% of the ad spend.
Internet Marketing and CMS
We are providing visibility on Internet and covering online Advertising & Marketing and internet marketing news on Web.
Translate
Subscribe to:
Post Comments (Atom)
Create Content To #drawthecrowds
Create content to #drawthecrowds Content need to be relevant. If you’re looking to (#drawthecrowd) to your site this year, you ...
-
reportonbusiness.com: Microsoft, Yahoo would create advertising titan If the blockbuster takeover of Yahoo Inc. by Microsoft Corp. is allowe...
-
Google The Stealth Social Network? Google's plan to socialize its various applications continues. Google Operating System has spotted co...
-
Google's Supplemental Results What exactly are Google's supplemental results, why does everyone fear getting indexed in the suppleme...
No comments:
Post a Comment