Tuesday, October 09, 2007

Google start to show videos from YouTube as ads.

Google is expanding its AdSense program so that Web site publishers can display and make money off embedded video clips from YouTube content partners that have targeted banner or text ads, in addition to the traditional text ads that Google offers.

Pretty soon Web sites will be able to get any kind of content they want on their sites and get a cut of the revenue from accompanying ads. This will boost Google's already successful online ad business and give publishers a way to earn more money on their sites. Soon, we'll see Google distributing all of the content a Web site could want.

The new AdSense content distribution program is launching on Tuesday with a new product called video units. Other types of media will be added to the program in the future, including audio, articles and games, said Christian Oestlien, a business product manager at Google.

Until recently, Google, for the most part, has focused on distributing text ads to Web sites through its auction-based AdWords system in which advertisers bid on keywords. You see the ads on sites across the Web with an "Ads by Google" tag. When someone clicks on the ad the Web site gets a share of the revenue, as does Google.

In this new model, site publishers can appeal to the Internet's current fixation on video by essentially syndicating their video content.

Under the new AdSense program, Web sites owners can choose whether they want a static banner ad that sits on top of the video player or a text overlay ad that appears 10 seconds into the clip and covers up 20 percent of the bottom of the screen. Those ads are site or keyword targeted. Users have the option of minimizing such ads. Advertisers are charged on a cost-per-click or a cost-per-impression basis.

By Internet Marketing and Online Annonsering

Monday, October 08, 2007

Now it’s official; Selleing paid links can hurt your pagerank

From: Search Engine Land.

However, Google's generally never penalized sites for link selling. If spotted, in most cases all Google would do is prevent links from a site or pages in a site from passing Pagerank.

Now that's changing. If you sell links, Google might indeed penalize your site plus drop the PageRank score that shows for it.

Google says that most people hit with a PageRank decrease will likely notice this, and then they can request a review. Eventually, it may be something flagged within the Google Webmaster Central system.

Read More at: Searchengineland.

By Internet Marketing

And Online annonsering

Sunday, October 07, 2007

Google Spam Violation Notifications

Google have updated their Webmaster Central service to alert you of spam violations in your website. You will be notified of pages that have been removed from the Google index, the reason why, and how you can get reconsidered for inclusion.
The new Message Centre in your Webmaster Central account will contain correspondence from Google in the event that Google has spotted some hidden text or other violation on your website.

Currently, you need to be a verified owner of the site and logged in to your account in order to receive this information. Google are planning to resume sending out email notifications shortly.

The spam violation service had been around since 2005, with notifications provided via email. But with spoof messages flying around, Google decided to halt the service.

Once you have made any necessary corrections to your site, then you need to go through Google's Reinclusion process. I think it is well worth noting that Google asks what search engine optimisation (SEO) company you are working with that led to the violation.

By Internet marketing and Online annonsering

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