Tuesday, August 18, 2009

How easy is it for search engine to crawl your site?

URLs are like the bridges between your website and a search engine’s crawler: crawlers need to be able to find and cross those bridges in order to get to your site’s content. If your URLs are complicated or redundant, crawlers are going to spend time tracing and retracing their steps; if your URLs are organized and lead directly to distinct content, crawlers can spend their time accessing your content rather than crawling through empty pages, or crawling the same content over and over via different URLs.
Google also shares some best practice tips for ensuring your URLs are fully optimized to be crawled and indexed by the Google crawler.
There are a few things that Google recommends you follow when ensuring your URLs are set-up correctly, which will help the crawlers find and crawl your content faster. These include:
Remove user-specific details from URLs.
URL parameters that don’t change the content of the page—like session IDs or sort order—can be removed from the URL and put into a cookie.
Disallow actions Googlebot can’t perform.
Using your robots.txt file, you can disallow crawling of login pages, contact forms, shopping carts, and other pages whose sole functionality is something that a crawler can’t perform.
One URL, one set of content

Her is a presentasjon made in Google docs and is an explanation on the subject.

Monday, August 17, 2009

Now you can use Twitter in Search

Twitter has changed the look of its public homepage , now it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi



This means that Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines

Internet marketing articles

Internet marketing articles: "Semantic Web Marketing"

As you are aware the Internet continues to change the way we search, purchase and market product and services forcing us to evolve both as customers and as business owners.
We learn how to leverage the change in our favor as consumers, and as business people we investigate how best to monetize it. Regardless of which side of the commercial equation we’re on, evolution is a survival imperative and failure to adapt is bound to have grave consequences.
The semantic Web is an evolution in the way the Internet stores, recalls and displays information, and has been continuing to evolve for the last couple years. The semantic web is no longer as speculation about the future of the net, the semantic web is almost here, and something forward thinking business’s should be considering in their marketing strategies.