Saturday, December 29, 2007

Google in search to sell its advertising to newspapers - Times Online

Google in search to sell its advertising to newspapers.

AFTER colonising cyberspace, Google is going into the newspaper business. The search engine giant is in talks with several newspaper publishers to sell space in their pages to its online clients.

This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google.

Google Print Ads is an extension of Google AdWords, the auction system that lets companies bid for a slot that appears alongside specific online word searches.

Instead of an auction, advertisers pick a newspaper online through Google and enter a bid for available advertising space on a given page and day.

From Free SEO Tools

Friday, December 28, 2007

Comparing Search Popularity Ratings Services: June To Nov. 2007

Comparing Search Popularity Ratings Services

Search Engine Land have now compiled the latest search popularity stats from Nielsen, comScore, Hitwise and Compete. That means it's time to put them all together, to see what a 'panel' of ratings services agree on -- and don't agree on -- in terms of search engine popularity.

From Website Optimization

Nielsen Online: Nov. 2007 Search Search Sees Google On Top

Nov. 2007 Search Search Sees Google On Top:

It's search popularity stats time, now that the figures are in from all the major ratings services. I'm starting off with those from Nielsen Online, the former Nielsen NetRatings. For November 2007, they show the usual picture -- Google leading the pack, followed by Yahoo and Microsoft.

You'll find the press release here (PDF format), showing the top ten most popular services. Here are the top five:

  • Google: 57.7%
  • Yahoo: 17.9%
  • Microsoft: 12.0%
  • AOL: 4.5%
  • Ask: 2.7%
From Internet Marketing & Optimization

Thursday, December 27, 2007

2007: The Year in RSS - ReadWriteWeb

2007: The Year in RSS

This past year was a big one for RSS. RSS, or Really Simple Syndication, was the backbone of all early developments in the new era of the internet. It made blogs readable, podcasts subscribable, wikis trackable and search persistent. While explicit, knowing adoption of RSS is often said to be dismal ('it's too complicated, it's just more info overload' etc.) - I think we may be underestimating the extent of adoption

From RSS How To

By Odd J. Vik

Why Blog? Better Listings On Google

• Blogs are updated frequently and visited often by Search Engines
• Blogs gain PageRank quickly
• Blogs easily acquire an abundance of inbound links
• Blogs are content-rich and topic-focused
• Blogs can attract an intensely loyal readership
• Blogs Establish Credibility and Trust

Running an online business on the cold, anonymous and impersonal internet is a real challenge to the entrepreneur. How can you persuade your website visitors to take out their credit cards and buy from you? How do you gain their trust and build credibility in their eyes? The answer is Blogs.

When you blog, you allow visitors, prospects, and customers who read your blog a chance to know you, to interact with you. It’s a chance for you to build a relationship, and to establish credibility and trust with your visitors, subscribers and potential customers. As we’ve mentioned before in our articles – the most important asset in your business is Credibility and Trust

What makes blogs different from other websites?

There are a few important ways that blogs differ from traditional web pages. First, blogs are designed to be frequently and easily updated. Creating a new blog post usually involves nothing more than entering some text into a form and clicking Submit. No HTML or programming skills are required.

This is great from a search engine point of view because search engines love frequently updated pages. If a search engine finds that your page is being updated every day, it’ll return to re-index your page every day to ensure that it always has the most recent copy of your site.

What’s a
Ping? Similar to RSS feeds, pings automatically let people know that your blog has been updated. It alerts the weblog trackers that you’ve added new content to your blog. The advantage of pinging the weblog trackers is that you’re telling the blogging world, and more importantly, the search engine spiders that monitor these services that you have fresh, new content. This will bring them to your blog – and from there, you can lead them to your website.

From Internet Advertising and Online Annonsering

Wednesday, December 26, 2007

Year in review: Apple and Google, telecom's new stars | CNET

Year in review: Apple and Google, telecom's new stars

It was Apple and Google--not the traditional phone companies AT&T and Verizon Communications--that took center stage in the telephony market in 2007.

In January, Apple announced the iPhone and named AT&T its exclusive carrier in the U.S. For almost six months, anticipation and hype surrounding the iPhone grew into a frenzy until the June 30 launch.

With an innovative touch screen that allows people to shrink and magnify Web pages with the pinch of their fingers, the iPhone has set the bar for future mobile devices in terms of usability, functionality, and design.

From Internet Marketing

Monday, December 24, 2007

Design News - Microsoft & Viacom Announce Long-Term Digital Content & Advertising Partnership - TAXI Design Network

Microsoft & Viacom Announce Long-Term Digital Content & Advertising Partnership

Viacom Inc. and Microsoft Corp. announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.

The comprehensive agreement spans across the two companies and includes a number of significant components.

From Interent Marketing

Sunday, December 23, 2007

Try A Little Social Media In 2008 [SearchEngineWatch]

Try A Little Social Media In 2008

Make a resolution: Try participating in social media next year. While your site remains important, your visitors aren't only finding you through search. There's definitely enough audience ready to discover you through social media too.

Why bother? “The Internet lets all stuff fall apart in really useful ways” says David Weinberger, the author of Content Is Miscellaneous.

Your success depends on thinking more like Weinberger. All your stuff has already fallen apart, when people find you on search engines. When your content gets further disaggregated and shared through social media, that's another opportunity.

From Internet Marketing and Online Annonsering

Create Content To #drawthecrowds

Create content to #drawthecrowds Content need to be relevant. If you’re looking to (#drawthecrowd) to your site this year, you ...