Saturday, November 06, 2010

Page Speed

Google Unveils New Tool For Faster Web
In Google, there's an organization known as the "Make the Web Faster" initiative, and today, they presented the world with a solution for faster pageload. Something new named mod_pagespeed is supposed to make streamlining a site a quick, easy process.

Google explained in an email, "We just launched a new open-source Apache module called mod_pagespeed that any webmasters can use to quickly and automatically optimize their sites. (It's like Page Speed, but makes the changes automatically.)"

Mod_pagespeed is worth looking into because, "It can reduce page load times by up to 50%. mod_pagespeed should be of definite use to webmasters, considering it's common knowledge that would-be visitors bail when things take too long to load, and as Google factors site speed into Web search rankings, having a fast site will help ensure that would-be visitors are directed to it in the first place. In any event, it's a good bet that more site speed tools and suggestions are on the way.

Tuesday, November 02, 2010

Twitter will be putting ads in your stream of tweets

The Twitter streams is going to be changing shortly, as Twitter begins rolling out its plan to place Promoted Tweets inside its users' stream. This is going to be a work in progress and Twitter is rolling out in-stream advertising slowly. The company will begin testing Promoted Tweets within one of its partners, HootSuite. Twitter will be experimenting with how and when to place the ads, hopefully to be as unobtrusive to the microblogging companies loyal users.

The Tweets are not going to be entirely random. The key as allways is relevance and Twitter wants to make sure that the ads you see in your stream are directed at you.

Or as Twitter say it themselves: “During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline. As with Promoted Tweets in search, we will display Promoted Tweets in the timeline when they are relevant. Similar to our Promoted Account recommendations, we use several signals to determine a Promoted Tweet’s relevance to a user, including the public list of whom they follow. We will expand the rollout only when we feel we’re delivering a high-quality user experience.”

So, needis to earn money. Twitter can’t continue forever without generating more revenue.

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