Saturday, February 16, 2008

Newest Newspaper Ad Network Attempt Raises Same Old Questions - ClickZ

Newest Newspaper Ad Network Attempt Raises Same Old Questions - ClickZ

The newspaper industry is starting to look like the boy who cried "network." In the latest addition to a string of ad network related reports over the past couple years, Gannett Co., Hearst Corporation, Tribune Company, and The New York Times Company have launched a network dubbed quadrantOne. The goal, as it always has been, is to grab more national ad dollars from large brands.

In light of ongoing print revenue losses and previous stalled or failed attempts to create a network encompassing most local newspaper sites, quadrantOne Interim CEO Dana Hayes stressed the new entity's "well-funded startup" status, and hinted at more non-owner partners to come.

From Internet Marketing

Friday, February 15, 2008

Google To Test Video Ads With Search Results -- Google -- InformationWeek

Google To Test Video Ads With Search Results -- Google -- InformationWeek

Starting next week, advertisers will be given the option of running video links under the traditional text advertising that runs alongside search results. The new links would be a box with a plus sign next to the words "watch video." When the box is clicked, a window would drop down with the video playing inside.

A Google spokesman said the new offering is a test and would only be used with a "small percentage" of searches. "The vast majority of users probably won't see this," he said.

From Online Annonsering

Inside AdWords: Top Conversion Optimizer tips

Inside AdWords: Top Conversion Optimizer tips

Internet Marketing

Internet Marketing

AdWords – Conversion Optimizer

Google announced an expansion of the Conversion Optimizer bid management feature. The Conversion Optimizer is a new feature that allows advertisers to meet their ROI objectives by automatically managing their cost-per-click (CPC) bids according to a maximum cost-per-acquisition (CPA) goal. The AdWords system makes adjustments with the aim of keeping the cost of each conversion below the specified maximum CPA bid, showing ads when conversions are most likely to occur. Advertisers can save time while achieving more conversions and a lower CPA.
"The Conversion Optimizer is a great new bidding option for Steve Madden, as it's both time and cost-efficient in helping us manage our online advertising budget to meet specific ROI goals," said Frank Siano, internet marketing manager at Steve Madden. "Now that our bids are adjusted automatically, advertising with AdWords is even simpler than before. And because our ads only appear when they're likely to convert into sales, we've seen very high results, such as increasing our daily conversions by 60 percent."
Advertisers whose campaigns have enabled AdWords Conversion Tracking and accrued at least 200 conversions in the past 30 days will be eligible to use the Conversion Optimizer. The Conversion Optimizer is ideal for advertisers and agencies who want to manage their advertising costs around clear, defined conversion goals.
By using this free feature, advertisers gain more precision and greater control over their advertising budgets. It allows them to simultaneously increase ROI, receive more conversions and save time by automating the bidding process. Ads using the Conversion Optimizer participate in the standard ad auction and are able to show on both Google’s search and content networks.

To learn more about the Conversion Optimizer, which is now available to qualified advertisers worldwide, visit.

Thursday, February 14, 2008

AdWords + Video: Video Ads Come To Google Search Results

AdWords + Video: Video Ads Come To Google Search Results

We've been expecting them -- now they've arrived, video ads on Google. Google Tests Video Ads on Search Results Pages from the New York Times has confirmation from Google that they are out there, though I haven't seen anyone reporting them live and in the wild yet.

Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text.

That is about to change. On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.

From Internet Marketing and Online Annonsering

Inside AdWords: Introducing the Google Business YouTube channel

Inside AdWords: Introducing the Google Business YouTube channel

From Internet Marketing

Hitwise Intelligence - Robin Goad - UK: What happens if your site gets 'blacklisted' by Google?

Hitwise Intelligence - Robin Goad - UK: What happens if your site gets 'blacklisted' by Google?

What happens if your site gets 'blacklisted' by Google? from Hitwise illustrates how dramatic a Google penalty can be to a company's success.

Hitwise collected search data and upstream traffic for searches for 'car insurance.' The search term saw a 31% increase in share of searches by the week ending 29th December. Around January 26th, GoCompare dropped to page seven from the number one results. Hitwise captured the traffic loss for the site. The number one position, at that time, was "capturing 17.49% of the all search traffic from the term." GoCompare saw a 87% decrease in traffic for that search term due to the Google penalty.

From Online Annonsering
Yahoo! Inc. - Press Release

Having earlier told Microsoft no, now Yahoo has explained to its shareholders why it declined to be purchased. The full letter can be found here. Below, some highlights.
• Yahoo's board is "continuously evaluating all of Yahoo!'s strategic options"

• Yahoo is has a "unique combination of strengths," including a strong brand, many popular online services, a leader in display advertising, a leader in search advertising, mobile and online video.

• Yahoo plans to grow key properties by 15 percent per year, over the next several years.

• Yahoo is working to make itself a "must buy" for advertisers.


From Internet Marketing and Online Annonsering

Monday, February 11, 2008

Not So Crazy: Yahoo May Partner With AOL To Escape Microsoft

Not So Crazy: Yahoo May Partner With AOL To Escape Microsoft

Wondering what's next after the news that Yahoo apparently plans to reject Microsoft's takeover offer? The Times Of London reports Yahoo will restart merger talks with AOL. Below, more about the news along with some back history on AOL in search and why a Yahoo-AOL partnership might indeed be a compelling way to convince Yahoo shareholders to resist Microsoft.

From Internet Marketing