Saturday, March 01, 2008

Bigger! Better! Richer! The golden age of advertising - Media, News - Independent.co.uk

Bigger! Better! Richer! The golden age of advertising - Media, News - Independent.co.uk:

The admen (and most of them were men) of the Sixties, Seventies and Eighties created some of the most unforgettable images of modern times. Peter York celebrates the Golden Age of advertising.

Advertising was like that strap line The Rolling Stones' manager, Andrew Loog Oldham, used on their album covers, "The dividing line between art and commerce". But the real stuff, so insiders believed, still came from America. The country had invented TV-led consumerism – and particularly teenage-ism – and British mass-culture looked archaic and black and white by comparison until the 1980s.

From Internet Marketing and Online Annonsering

Friday, February 29, 2008

Are You An Agency SEM Pro? Take SEMPO's Salary Survey

Are You An Agency SEM Pro? Take SEMPO's Salary Survey

SEMPO is undertaking a salary survey of agency search engine marketing professionals, similar to its in-house SEM salary survey that we reported on in January. If you're an agency SEM pro, SEMPO would like to hear from you, whether you're a SEMPO member or not. To qualify for the survey, you must......

From Internet Marketing

Tuesday, February 26, 2008

From SEO to Social Media: Content is Still King

From SEO to Social Media: Content is Still King

There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there and for a while it seemed as if you could do it in your sleep. Over the last year social media has evolved and become a more common form of online marketing and link building.

With that evolution, it has become more difficult to push your content to the front page of top social communities, and the different communities’ algorithms have taken into account the various tricks and methods previously used. Marketers are also taking more time to evaluate and determine the value of success in social media.

Whether you are looking for increased RSS subscriptions, more page views and traffic, or inbound links, it is time to start looking at a real strategy for success with social media marketing.

From Online Annonsering

Online advertising to be new front in Google/Microsoft battle | The Industry Standard

Online advertising to be new front in Google/Microsoft battle

Microsoft will make its bid for online advertising dominance with Engagement Mapping, a new ad measurement system which will be available in testing mode in March.

The software giant says it’s created a new way to determine the success of online ads. Engagement Mapping will look at all ways the was users are exposed to and interact with ads before making a purchase, rather than just the last site or search result they visited. The measurement system will take into account “the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumers’ path to action,” the company says, but it isn’t offering any more details.

From Internet Marketing

Monday, February 25, 2008

Online advertising to be new front in Google/Microsoft battle | The Industry Standard

Online advertising to be new front in Google/Microsoft battle | The Industry Standard

Microsoft will make its bid for online advertising dominance with Engagement Mapping, a new ad measurement system which will be available in testing mode in March.

The software giant says it’s created a new way to determine the success of online ads. Engagement Mapping will look at all ways the was users are exposed to and interact with ads before making a purchase, rather than just the last site or search result they visited. The measurement system will take into account “the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumers’ path to action,” the company says, but it isn’t offering any more details.

From Internet Advertising and Online Annonsering