Online advertising to be new front in Google/Microsoft battle
Microsoft will make its bid for online advertising dominance with Engagement Mapping, a new ad measurement system which will be available in testing mode in March.
The software giant says it’s created a new way to determine the success of online ads. Engagement Mapping will look at all ways the was users are exposed to and interact with ads before making a purchase, rather than just the last site or search result they visited. The measurement system will take into account “the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumers’ path to action,” the company says, but it isn’t offering any more details.
From Internet Marketing
We are providing visibility on Internet and covering online Advertising & Marketing and internet marketing news on Web.
Translate
Subscribe to:
Post Comments (Atom)
Create Content To #drawthecrowds
Create content to #drawthecrowds Content need to be relevant. If you’re looking to (#drawthecrowd) to your site this year, you ...
-
Create content to #drawthecrowds Content need to be relevant. If you’re looking to (#drawthecrowd) to your site this year, you ...
-
Where does Google go next? - May. 12, 2008 No matter what your attitude towards the Google-Yahoo-Microsoft triangle may be, such a title def...
No comments:
Post a Comment