Friday, August 22, 2008

Inside AdWords: Quality Score improvements

Inside AdWords: Quality Score improvements

The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google will now calculate the quality score of your keywords at the time of the search query. Second, Google has removed the "minimum bid" metric and replaced it with "first page bid." Finally, Google will no longer mark search ads as "inactive for search."

(1) Google will no longer assign a keyword a "static" quality score, instead, Google wil calculate the quality score at the time the search is done. The quality score will take into account the searchers location, query phrase and other factors. If Google sees that for a specific advertiser, a searcher in one location, who searches for a longer tail version of the advertiser's keyword is more relevant, then that ad will receive a higher quality score at the time of the search.

(2) Google is doing away with the popular "minimum bid," replacing it with "first page bid." Why? Well, Google is no longer marking ads as "inactive for search," and thus there is no minimum bid for a search ad to be displayed. Google does explain that a past ad that had a high minimum bid or that was placed as "inactive for search," would likely not perform well with the new quality score because of the nature of the ad. So by changing it from "minimum bid" to "first page bid," Google is able to give advertiser's "better guidance on how to achieve your advertising goals."

(3) Inaction for search is no longer going to be used, meaning, search ads will never be inactive. All your ads have the ability and chance to show up for keywords, expect for the ads you have paused or deleted. Google adds that keywords previously marked as inactive, will likely not perform well, "because their combined per-query Quality Score and bid probably isn't high enough to gain competitive placement."

Tuesday, August 19, 2008

Verktøy for nettredaktører

Google Launches Enhanced 404 Widget


Google has launched a new tool within Google Webmaster Tools that allows Webmasters to create custom 404 pages.

To access the tool, go to Google Webmaster Tools, then click on tools on the left and then click on "Enhance 404 pages." You can then copy and paste the widget code from the Google site, into your page template.
Google is not the first search company to offer such a tool. Microsoft launched a similar tool back in June. For more information on how that works, see this page.

Yahoo! Buzz

Yahoo! Buzz

Yahoo Buzz
is now open to all publishers and web sites. Yahoo announced that any Yahoo user can now "buzz up" any content from any publisher on the Web.

Yahoo Buzz launched in February of this year, as a Digg competitor. It was locked down to about 100 publishers and grew to over 400, since then. Yahoo said they have over 5 million users that have participated in the site. But now, any user can submit any web page, on the web.

Sunday, August 17, 2008

Google feeds publishers with new AdSense option | Googling Google | ZDNet.com

Google feeds publishers with new AdSense option | Googling Google | ZDNet.com

No need for Feedburner anymore....

When most publishers use RSS feeds to syndicate their content, most are hoping readers click through to the original content, and then they can monetize it from there — unfortunately, consumers of this feed data are often just looking for a quick fix, and not really that interested in the actual source of the information. This has made monetizing content a bit tricky when providing full-text feeds.

When Google bought Feed Burner, they instantly got access to a whole bunch of new ad inventory — which has largely remained untapped. Google has finally publicly launched their solution to that problem — AdSense for Feeds.