Thursday, April 03, 2008

Recent Google Updates Have SEOs Scrambling [SearchEngineWatch]

Recent Google Updates Have SEOs Scrambling [SearchEngineWatch]

Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some assumptions floating around about how articles are indexed.

Tuesday, April 01, 2008

Microsoft's $1 Million Guarantee Program To Win Searchers

Microsoft's $1 Million Guarantee Program To Win Searchers

Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per year, over the next three years, to anyone within the United States.

Monday, March 31, 2008

Will You Be Sued Over Your Ad Copy Usage?

Will You Be Sued Over Your Ad Copy Usage?

Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy.
There are ads running on Google right now using the exact trademarked term. In fact, a substantial number of ads use various trademarked terms. From the people I talk to, the vast majority of them rely on Google to tell them which words they should not use. This case could set a dangerous precedent of advertiser suing advertiser and ignoring Google's trademark complaint process.

Mobile broadband subscribers increase by 850%

Mobile broadband subscribers increase by 850%

he number of mobile broadband subscribers using 3G HSPA has increased by 850% worldwide in the past year, according to the GSM Association. But carriers are also running the risk of becoming a victim of their own success, according to some analysts.

HSPA (High-Speed Packet Access) is an advanced form of 3G deployed by cellular operators that use GSM (Global System for Mobile Communications) technology. Worldwide, GSM is the most widely-used cellular technology; it is used by AT&T Inc. and T-Mobile in the U.S. HSPA currently offers speeds ranging from 1.8Mbit/sec. to 7.2Mbit/sec.

Google + DoubleClick = 69% of Online Advertising Market [SearchEngineWatch]

Google + DoubleClick = 69% of Online Advertising Market [SearchEngineWatch]

When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.

Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.

SEOmoz | Ask Yourself... Do You Feel Lucky (about getting those links)? Well Do You?

SEOmoz | Ask Yourself... Do You Feel Lucky (about getting those links)? Well Do You?

High quality directory link building may seem dreary and time-consuming, but it's still one of the best methods to build credibility with the search engines (remember the importance of trust distance?). Today, while adding resources to our list of valuable directories, I stumbled across three webpages with valuable insight into the process of link building. Both are from universities, providing directives on how to evaluate a link - it doesn't get much more relevant than this.

Read more here:

Local Store And Inventory Data Poised To Transform "Online Shopping"

Local Store And Inventory Data Poised To Transform "Online Shopping"

The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one's own area.

The expressed purpose of the study, completed in February, 2008, was to "better understand the mindset of consumers who research online products that lend themselves to purchase at a local store.