Monday, March 31, 2008

Local Store And Inventory Data Poised To Transform "Online Shopping"

Local Store And Inventory Data Poised To Transform "Online Shopping"

The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one's own area.

The expressed purpose of the study, completed in February, 2008, was to "better understand the mindset of consumers who research online products that lend themselves to purchase at a local store.

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