Friday, September 19, 2008


Social Networking in the Sky - Yahoo! News

Airlines are edging into online social networking, giving air travelers an opportunity to share experiences and maybe score some discounted airfares. In return, the airlines are developing a marvelous new marketing tool.

Just this week, Lufthansa, the dominant German carrier, introduced what it says is the first-ever dedicated airline-sponsored social network for college students: GenFlyLounge.com. GenFlyLounge.com allows duly enrolled student-members to compare notes on travel experiences and destinations and buy discounted student airfares on Lufthansa. Users must have current .edu e-mail addresses and present college IDs when they check-in at the airport for their flights.

Lufthansa's virtual lounge follows by 18 months KLM Royal Dutch Airlines' launch of online communities KLM Club Africa and Club China - which target road-warrior business executives who fly often to Africa and China - and Flying Blue Golf, which is aimed at duffers. This last social network is especially notable; it allows golfers to comment on their golf scores and courses they have played, use KLM frequent flyer points to buy golfing equipment and, of course, book golfing trips on KLM.

Recently, Scandinavian Airlines moved to establish close ties with a high-profile, high-income demographic group by establishing a Web site dedicated to the gay, lesbian, bisexual and transgender/transsexual community.

Monday, September 15, 2008

Inside AdWords: Quality Score improvements to go live in coming days

Inside AdWords: Quality Score improvements to go live in coming days

Still no mention on turning on old accounts when they stop the inactive status, but they have given more details on how the Quality Score is measured including all of the CTRs in your account. This may force people to be a lot tighter with the keywords they add to their accounts so they do not have to pay higher rates for their established terms.

There are some interesting new details:

For queries without many advertisers competing for placement, the first page bid estimate should be relatively close to your existing minimum bid. However, queries with a high level of advertiser competition may have significantly higher first page bid estimates, because you'll likely need to bid above the old minimum bid to rank higher than your competition and show on the first page. Remember that you can bid less than your first page bid estimate and still show on subsequent pages -- as long as your keyword is relevant to our users.
Advertisers familiar with the competitive landscape for their keywords may indeed notice that the first page bid estimates provided are in line with the CPCs that they had been bidding to appear on the first page prior to the release of these Quality Score improvements, although this is not a given.