PPC will be a great source of leads for a long timeIf you use PPC, you can launch a campaign and, almost immediately, your ads will start appearing on page one of Google. But SEO, by comparison, is a long-term investment. You have to wait at least two to five months to typically start seeing any type of results, and in a very competitive market, it could take more than a year.
PPC will probabely stay for a long time. Google is a publicly traded company with a responsibility to their shareholders to increase profits, and they're constantly rolling out new things that get more people to click on ads. Every year they roll`s out new improvements, such as callout extensions, that make their ads take up more space on the page.
But Google doesn’t make any money on SEO. They make money on Google PPC system, AdWords. They're constantly rolling out new products for advertisers, and they love local business advertisers. Thats because your business is very relevant to searchers. If someone is searching for an injury lawyer in your town, Google wants people to find an injury lawyer in your town, ------- they want relevant search results.
So the fastest, most reliable, and most profitable way to generate an ROI on Google comes probably from running PPC ads. You just have to make sure you’re approaching PPC the right way for your local business.