Sunday, December 30, 2007

Google The Stealth Social Network?

Google The Stealth Social Network?

Google's plan to socialize its various applications continues. Google Operating System has spotted code in Gmail that may lead to a Facebook-style news feed of status updates from your Gmail contacts. More about this and Google's continued 'stealth social network' moves below.
Back in September, Google launched a friends update feature on Orkut. Activity Streams & Other Social Nuggets From Leaked Google Video covers this plus how Google is working to create "activity streams" for all of its products, as a way to make them more social and akin to Facebook.

From Internet Marketing and Online Annonsering

Saturday, December 29, 2007

Google in search to sell its advertising to newspapers - Times Online

Google in search to sell its advertising to newspapers.

AFTER colonising cyberspace, Google is going into the newspaper business. The search engine giant is in talks with several newspaper publishers to sell space in their pages to its online clients.

This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google.

Google Print Ads is an extension of Google AdWords, the auction system that lets companies bid for a slot that appears alongside specific online word searches.

Instead of an auction, advertisers pick a newspaper online through Google and enter a bid for available advertising space on a given page and day.

From Free SEO Tools

Friday, December 28, 2007

Comparing Search Popularity Ratings Services: June To Nov. 2007

Comparing Search Popularity Ratings Services

Search Engine Land have now compiled the latest search popularity stats from Nielsen, comScore, Hitwise and Compete. That means it's time to put them all together, to see what a 'panel' of ratings services agree on -- and don't agree on -- in terms of search engine popularity.

From Website Optimization

Nielsen Online: Nov. 2007 Search Search Sees Google On Top

Nov. 2007 Search Search Sees Google On Top:

It's search popularity stats time, now that the figures are in from all the major ratings services. I'm starting off with those from Nielsen Online, the former Nielsen NetRatings. For November 2007, they show the usual picture -- Google leading the pack, followed by Yahoo and Microsoft.

You'll find the press release here (PDF format), showing the top ten most popular services. Here are the top five:

  • Google: 57.7%
  • Yahoo: 17.9%
  • Microsoft: 12.0%
  • AOL: 4.5%
  • Ask: 2.7%
From Internet Marketing & Optimization

Thursday, December 27, 2007

2007: The Year in RSS - ReadWriteWeb

2007: The Year in RSS

This past year was a big one for RSS. RSS, or Really Simple Syndication, was the backbone of all early developments in the new era of the internet. It made blogs readable, podcasts subscribable, wikis trackable and search persistent. While explicit, knowing adoption of RSS is often said to be dismal ('it's too complicated, it's just more info overload' etc.) - I think we may be underestimating the extent of adoption

From RSS How To

By Odd J. Vik

Why Blog? Better Listings On Google

• Blogs are updated frequently and visited often by Search Engines
• Blogs gain PageRank quickly
• Blogs easily acquire an abundance of inbound links
• Blogs are content-rich and topic-focused
• Blogs can attract an intensely loyal readership
• Blogs Establish Credibility and Trust

Running an online business on the cold, anonymous and impersonal internet is a real challenge to the entrepreneur. How can you persuade your website visitors to take out their credit cards and buy from you? How do you gain their trust and build credibility in their eyes? The answer is Blogs.

When you blog, you allow visitors, prospects, and customers who read your blog a chance to know you, to interact with you. It’s a chance for you to build a relationship, and to establish credibility and trust with your visitors, subscribers and potential customers. As we’ve mentioned before in our articles – the most important asset in your business is Credibility and Trust

What makes blogs different from other websites?

There are a few important ways that blogs differ from traditional web pages. First, blogs are designed to be frequently and easily updated. Creating a new blog post usually involves nothing more than entering some text into a form and clicking Submit. No HTML or programming skills are required.

This is great from a search engine point of view because search engines love frequently updated pages. If a search engine finds that your page is being updated every day, it’ll return to re-index your page every day to ensure that it always has the most recent copy of your site.

What’s a
Ping? Similar to RSS feeds, pings automatically let people know that your blog has been updated. It alerts the weblog trackers that you’ve added new content to your blog. The advantage of pinging the weblog trackers is that you’re telling the blogging world, and more importantly, the search engine spiders that monitor these services that you have fresh, new content. This will bring them to your blog – and from there, you can lead them to your website.

From Internet Advertising and Online Annonsering

Wednesday, December 26, 2007

Year in review: Apple and Google, telecom's new stars | CNET

Year in review: Apple and Google, telecom's new stars

It was Apple and Google--not the traditional phone companies AT&T and Verizon Communications--that took center stage in the telephony market in 2007.

In January, Apple announced the iPhone and named AT&T its exclusive carrier in the U.S. For almost six months, anticipation and hype surrounding the iPhone grew into a frenzy until the June 30 launch.

With an innovative touch screen that allows people to shrink and magnify Web pages with the pinch of their fingers, the iPhone has set the bar for future mobile devices in terms of usability, functionality, and design.

From Internet Marketing

Monday, December 24, 2007

Design News - Microsoft & Viacom Announce Long-Term Digital Content & Advertising Partnership - TAXI Design Network

Microsoft & Viacom Announce Long-Term Digital Content & Advertising Partnership

Viacom Inc. and Microsoft Corp. announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.

The comprehensive agreement spans across the two companies and includes a number of significant components.

From Interent Marketing

Sunday, December 23, 2007

Try A Little Social Media In 2008 [SearchEngineWatch]

Try A Little Social Media In 2008

Make a resolution: Try participating in social media next year. While your site remains important, your visitors aren't only finding you through search. There's definitely enough audience ready to discover you through social media too.

Why bother? “The Internet lets all stuff fall apart in really useful ways” says David Weinberger, the author of Content Is Miscellaneous.

Your success depends on thinking more like Weinberger. All your stuff has already fallen apart, when people find you on search engines. When your content gets further disaggregated and shared through social media, that's another opportunity.

From Internet Marketing and Online Annonsering

Saturday, December 22, 2007

Microsoft lands Viacom advertising, content deal | Reuters

Microsoft lands Viacom advertising, content deal

Microsoft Corp won an estimated $500 million, 5-year Internet advertising deal with MTV Networks owner Viacom Inc, giving the software giant a boost against rivals Google Inc and Yahoo Inc.

Microsoft will help Viacom place advertising on its network of entertainment Web sites in the U.S., such as Microsoft will also be the exclusive seller in the U.S. of remnant display advertising, which is ad space that Viacom has been unable to sell, company executives said on Wednesday.

From Internet Marketing and Online Annonnsering

Thursday, December 20, 2007

Google wins OK to buy DoubleClick | Technology | Internet | Reuters

Google wins OK to buy DoubleClick

The Federal Trade Commission on Thursday approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not pose a threat to competition in Internet advertising.

The deal, which combines Google's dominance in pay-per-click Internet advertising with DoubleClick's market-leading position in flashier display ads, still faces scrutiny from European antitrust officials, who opened a four-month review in mid-November.

From Internet Marketing and Online Annonsering

SEOmoz | Technology Sites Receive an Overwhelming Majority of Search Traffic from Google

Technology Sites Receive an Overwhelming Majority of Search Traffic from Google

Google is the King of delivering traffic.

Wednesday, December 19, 2007

Google s new Reader Features

Google s new Reader Features:

Google has added a bunch of new features to its RSS Reader over the past week. What are the big ones? Theres now a social network. Along the left side.

From RSS How to and RSS Glossary

Google Removes RSS Feeds From Search Results

Google Removes RSS Feeds From Search Results:

The Google Webmaster Central Blog announced that Google will no longer include RSS feed results in their search results with the exception of podcast feeds.

The reasoning behind Google dropping RSS feeds from the results is that it is very likely that the RSS feed is a text duplication of an html document and when users view RSS feeds they may not be able to render the XML format in their browsers.

From RSS How To

SEOmoz | New Features in Google AdWords & Google Analytics

New Features in Google AdWords & Google Analytics:

There have been a number of updates to Google Adwords and Google Analytics lately, so I thought the SEOmoz community might want a summary of them. For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions.

From Internet Marketing and Online Annonsering

Tuesday, December 18, 2007

Google Allows Publishers to Block Ads on Websites

Google is in the process of releasing the Ad Review Center, which allows you to easily control what Google Ads show up on your website. It allows publishers to manually approve or block ads that show on their site, so that only the most relevant ads appear. This means no more advertisements which are offensive or poorly targeted or even ads from your competitors.

The default setting in this feature will be "auto-allow" so ads will run unless you block them. Inside the Ad Review Center you can review all your ads at one time. Alternatively, you can manually review ads before they appear on your site; you'll then have 24 hours to review ads before they are automatically allowed to run on your site.

If you decide to block an ad you'll be asked for a reason and Google will give the feedback to advertisers, so they can use it to improve the quality and relevance of future ad campaigns.

The Ad Review Center will gradually be released to all publishers over the next few months. You'll know you have the feature when you see a green box at the top of your 'Competitive Ad Filter' page, which is located under the 'AdSense Setup' tab.

This new feature is no doubt going to be a great benefit to all website owners who are sick of having those irrelevant ads appearing on their sites. Let us know what you think of this new Google feature by leaving a comment below.

From Internet Marketing and Online Annonsering

Monday, December 17, 2007

Inside AdWords: Show the right ad for each keyword

Inside AdWords: Show the right ad for each keyword

From Google's official Blog for news, information and tips on AdWords.

Internet marketing

Google Unifying And Putting More Emphasis On "Profiles"

Google Unifying And Putting More Emphasis On "Profiles":

Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google's newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be to Orkut what Shopping became to Froogle -- a successor and repositioned product. As Google Operating System points out the new Profiles are already in use in several areas on Google, such as Maps and Reader.

From Website optimization and coop se

Umbrella News - Science - All

Umbrella News - Science - All:

"Google Inc. is working on a new Internet encyclopedia that will consist of material submitted by people who want to be identified as experts and possibly profit from their knowledge.
The concept, outlined late Thursday in a posting on Google's Web site, poses a potential challenge to the nonprofit Wikipedia, which has drawn upon the collective wisdom of unpaid, anonymous contributors to emerge as a widely used reference tool."

From Internet Marketing and Online Annonsering

Sunday, December 16, 2007

AdSense Ad Review: Good for Advertisers? [SearchEngineWatch]

AdSense Ad Review: Good for Advertisers?

AdSense publishers will be able to view ads that advertisers have directed to their sites via Placement Targeting, and choose to block ads they don't feel are 'relevant' to their site visitors.

This will certainly be used by AdSense publishers to (attempt to) maximize AdSense revenues - - publishers will block ads that they deem 'low-revenue' in favor of ads that visitors will click on more frequently.

From Internet Marketing and Online Annonsering

Friday, December 14, 2007

Inside AdSense: Introducing the Ad Review Center

Inside AdSense: Introducing the Ad Review Center

Google has added the ability to preview the ads that will run on a publisher's site and to block those they don't want to appear, the AdSense blog annouced today.

This effort at improving transparency could help publishers and avoid sites advertising on a publisher's site that they do not feel are a good fit.

From Internet Marketing

Think Beyond The Click: How To Build Landing Pages That Convert

Think Beyond The Click: How To Build Landing Pages That Convert:

Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs of your clients.

From Internet Marketing and Online Annonsering

Google's Webmaster Tools Adds More Diagnostic Features and Video Sitemaps

Google's Webmaster Tools Adds More Diagnostic Features and Video Sitemaps:

Today, Google's Webmaster Tools have been updated with new diagnostic features that alert site owners to problems Google may have extracting content from pages. In addition, they've added Video Sitemaps. They've also added Hungarian and Czech to the 20 languages already supported. Below more about these features and how best to use them.

From Internet Marketing
and Online Annonsering

Wednesday, December 12, 2007

Google Toolbar - Features

Google Toolbar - Features

Google released a new version of the Google Toolbar for Internet Explorer.

From: Internet Marketing


Subscribed Liks:

Subscribed Links let you create custom search results that users can add to their Google search pages. You can display links to your services for your customers, provide news and status information updated in near-real-time, answer questions, calculate useful quantities, and more.

From Internet Marketing With PPC

Google Turning My Maps Into Social Mapping Platform With Collaboration, Ratings And Comments

Google Turning My Maps Into Social Mapping Platform With Collaboration, Ratings And Comments:

After core search, without question Google Maps (including Earth) is the company's most successful and popular product. And lately Google has taken the product in very interesting directions. Among the most interesting things Google has done with Maps was the launch of My Maps in April of this year. Since that time more than 7 million maps have been created according to Google. Then last month, Google introduced community editing and collaboration for My Maps. And today, Google is introducing comments and ratings for My Maps.

From My RSS Page

Monday, December 10, 2007

Google Doubles Sitelinks Merges Subdomains

Google Doubles Sitelinks Merges Subdomains:

Google making some changes to the way it handles big websites. First off, Google has doubled the number of sitelinks that can be shown after the top search result, that being the site navigation links it adds when it knows the top result is exactly what you might be looking for. Now, Google will show 8, up from 4.

From Internet Marketing

SEOmoz | A Visual Tour Through the Basics of Social Media Marketing

SEOmoz | A Visual Tour Through the Basics of Social Media Marketing

What is Social Media Marketing?

What Social Media Marketing Can Help you with.

From Website Optimization

Google News Updates Algorithm: Sourcing Story Updates & Local Context To News

Google News Updates Algorithm: Sourcing Story Updates & Local Context To News:

The Google News Blog announced they have updated their algorithms to become more relevant and fresh with news.
The first update Google told us about is that they are not offering news from the original source, but now they will update the news cluster to show updated information from a new source that adds updated or new information to that story. The second update is that Google will try to find the local source of the story and place that as the top story in the cluster.

From Internet Marketing and Online Annonsering

Sunday, December 09, 2007

Search Engine Marketing Blog by ineedhits: Google Testing Vote Based Search Rankings

Search Engine Marketing Blog by ineedhits: Google Testing Vote Based Search Rankings:

Google's efforts to introduce social elements into its search results seem to be gathering steam, and their latest test is 'voting buttons' in their organic web results (SERPs).

According to the Google Experimental page for the new vote functionality:

'This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you'll continue to see those changes. If you later want to revert your changes, you can undo any modifications you've made. Note that this is an experimental feature and may be available for only a few weeks.'"

From Internet Marketing and Online Annonsering

Friday, December 07, 2007

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total:

Using an expansive definition of the marketplace, Borrell Associates says that 'local online advertising' is worth $8.5 billion today. That number consists of local search, 'local banners' and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially and to reach almost 50% of the total local online spend next year, which is projected to reach $12.6 billion.

From Internet Marketing and Online Annonsering

Thursday, December 06, 2007

Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Google recommend keeping separate campaigns for advertising on content and search. These tips are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.

From Internet Marketing and Online Annonsering

Wednesday, December 05, 2007

Google AdWords Improves Target By Location Feature With Maps

Google AdWords Improves Target By Location Feature With Maps:

Google has quietly improved the 'target customers by location' feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive.

From Website Optimization

Monday, December 03, 2007

Google Launches AdWords Local Plus Box

Google Launches AdWords Local Plus Box:

Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live.

From Internet Marketing and Online Annonsering
Google Reveals 2008 Plans For Google Apps:

Google is usually fairly tight lipped about future product releases. But they were surprisingly revealing about upcoming plans for Google Apps at an event in Ann Arbor earlier this week. Blogger Andrew Miller took some great notes from a presentation by Googler Scott Johnston, the VP of Product Development at wiki startup Jotspot prior to their acquisition by Google a little over a year ago.

By Web Optimization and Søkemotor Optimalisering

Sunday, December 02, 2007

Internet advertising expected to overtake magazines by 2010 - Times Online

Internet advertising expected to overtake magazines by 2010 - Times Online:

The internet will overtake magazines to become the world’s third-largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia. The head of the media-buying firm also believes that China will become the fourth-largest market for advertisers.

From Internet Marketing

Advertising gets social foothold | The Australian

Advertising gets social foothold | The Australian: "

OPTUS and Vodafone are among the first local brands to buy advertising banners on social networking website Facebook, following the launch of the first display ad packages to be sold by Ninemsn. The digital media company would not reveal the cost of packages, which it aims to sell to a limited number of brands for the two-month December-January period.

From Internet Marketing and Online Annonsering
Tracking Santa: NORAD & Google Team Up For Christmas:

This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You can also download a countdown for your iGoogle home page that Google offers here.

From Website Optimization

Thursday, November 29, 2007

Is Google s Master Plan to Dominate Google SERPs

Is Google s Master Plan to Dominate Google SERPs:

Is this Google's overall plan to do battle with social networking sites?
In order to rank in many cases, your only option is to be a part of the Google 'social network' with popular videos that can be dished out by way of YouTube, news that shows up in Google News, optimized images that can show up (frequently at the top of the search results page), local maps and so forth.

From Internet Marketing and Online Annonsering

PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs

PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs:

Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.

From Internet Marketing

Wednesday, November 28, 2007

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

To ensure that the advertisers have increased flexibility and control across all aspects of their campaign, Google offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.

From Internet marketing with PPC

Google Allows Group Collaboration On My Maps

Google Allows Group Collaboration On My Maps

Maps can be edited by only selected friends and family or by Google Maps users at large. The benefits of this are fairly straightforward: group travel planning, collective favorites, better overall data (wisdom of crowds), and so on.

From Internet Marketing and Online Annonsering

Tuesday, November 27, 2007

Google plans service to store users' data: report | Technology | Internet | Reuters

Google plans service to store users' data: report | Technology | Internet | Reuters

Google Inc is preparing a service that would enable users to store data from their personal hard drives on its computers, the Wall Street Journal reported Tuesday in its online edition.

Users would be able to house files they would normally store on personal computers -- such as word-processing documents, digital music, video clips and images -- on Google's computers, the Journal said, citing sources familiar with the matter.

From Internet Marketing

MySpace plans Facebook-style news feeds | Technology | Internet | Reuters

MySpace plans Facebook-style news feeds | Technology | Internet | Reuters

News Corp's popular online social network, MySpace, plans to launch Facebook-style "news feeds" in the next 30 to 45 days, Fox Interactive Media President Peter Levinsohn said on Monday.

News feeds, which alert a user to what their friends and colleagues are doing, have been one of the most popular features of MySpace rival Facebook.

From Internet Marketing and Online annonsering

Saturday, November 24, 2007

Web advertising to come under EU scrutiny | Special Coverage | Reuters

Web advertising to come under EU scrutiny | Special Coverage | Reuters

Targeted online advertising is set to face increased scrutiny from European Union regulators concerned about invasion of privacy, threatening the growth of a potentially big online revenue-booster for media companies.

From Internet Marketing and Online Annonsering

Tuesday, November 13, 2007

Google release Webmaster Tools for GoDaddy customers

Go Daddy customers can opt-in to the integration for their hosted sites directly from their control centers. This jump starts account creation, site submission, and the verification process, and customers will then gain access to the tools and statistics available through Webmaster Tools and Go Daddy will automatically submit Sitemaps for those sites.

From Internet Marketing and Online Annonsering

Inside AdWords: Google content network tips: Part 1 - Recent improvements

Inside AdWords: Google content network tips: Part 1 - Recent improvements

NEW - Google AdWords Offering Targeted Placement

According to the Inside AdWords blog, Google has introduced two new enhancements to site targeting on their content network.

The changes allow for specific placement targeting on sites and the service now offers a CPC (cost per click) pricing model.

Until now, Google advertisers have been restricted to simply selecting the site they want theirs ads to appear on through the site targeting option. The renamed "Placement Targeting" service now allows advertisers to specify areas within a website for their ad placement and which types of AdWords ad to use.

Now, advertisers can target not only websites but also precise subsections of sites, such as the football pages of a news site, the show times section of a movie site, and even a specific ad unit (a block of Google ads) on a particular webpage.

The new Cost per Click (CPC) pricing model will also be a welcome enhancement to the service, with advertisers better able to control their spending on the content network.

Where the content network has often been a great way to target immense amounts of traffic, the new changes will hopefully allow advertisers to get more qualified traffic and better ROI on their online advertising.

From Internet Marketing and Online Annonsering

Adsense: A Click is No Longer a Click.

This morning it was reported that Google is changing what constitutes a click on an AdSense ad. In the past, a click on the URL, title or background of the ad would trigger a click and earn an AdSense publisher money. In the future, a click on the background of the ad will no longer trigger a click event and an AdSense publisher will not make money.

In short, a click occurs only if a user clicks on the title or URL of the AdSense ad.

Google has implemented this click behavior requirement for their paid search ads on back April. Google has now decided to use the same criteria for their contextual ads.

The reason Google is implementing this change for their contextual ads are to "reduce accidental clicks and increase value for advertisers."

From Internet Advertising & Marketing and
Online annonsering

Sunday, November 11, 2007

IBM Predicts the End of Advertising as We Know It.

Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.

Distributors will need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must become brokers of consumer insights and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.

From Internet Advertising and Online annonsering

Friday, November 09, 2007

Yahoo's not sitting on the fence

Mobile Moves by Yahoo

Google isnt the only one tearing up the airwaves wireless spectrum. After Google announced its new open source mobile platform, Android, last week, Yahoo is once again in the position of playing catchup. However, as Reuters states, they may still be able to garner millions of advertising customers before Google does.

And that, Yahoo says, is where the real money is:

Unlike Google, which said on Monday it was building a mobile phone operating system, Yahoo is focusing on mobile advertising deals and has no intention of getting into software design of phones like its Silicon Valley rival.

The race is going to be who builds the biggest arsenal of partners and numbers of page views, said -Marco- Boerries, executive vice president of Yahoos Connected Life division. . . .

Google risks being distracted by technology rather than being focused on advertising revenue, the lifeblood of both Internet players, Boerries said.

The first phones based on Googles mobile software, dubbed Android, are not due to appear until the second half of 2008. Google signed 33 initial partners, with Deutsche Telekoms T-Mobile network operator and Taiwanese handset maker High Tech Computer Corp so far the only ones committed to offering some phones next year.

Yahoo already has deals to feature a package of services like search, e-mail and mapping on limited handsets from major phone makers, including Nokia, Motorola, Samsung Electronics, LG Electronics and HTC " every top name except Sony Ericsson

If Android is truly open source, we can take everything out there, Boerries said of the outside possibility Yahoo might use Google phone software and run Yahoo services over the devices. Nothing prevents me from taking it, he said.

Internet marketing and Internet Annonsering

The Google Red Hat and Linux Platform

In a great move, red hat, Google, and other interested Linux folks have gotten together to develop a mobile phone operating system called Android. While the world is abuzz with this one, the question is with Palm, Apple, Symbian, Blackberry and Microsoft operating systems for phones, do we need another one...

We also are looking at a Google Mono Culture that will have some interesting consequences on what we do next. We have a heavy reliance on Google, and just like our dependence on Microsoft, we will have our rewards and risks by the dominance of one group over technology.

Not pinging on anyone, but the cell phone manufactures will be the ones that drive the adoption of the new OS. Consumers will have their say as well, which is something to think about as well. Moreover, given what we already have in the market, do we really need an open handset group when we have people who rip, fold, and otherwise make what were formerly closed systems into nice open systems as we have seen with just about every cell phone OS to date?

Google says:

It's important to recognize that the Open Handset Alliance and Android have the potential to be major changes from the status quo -- one which will take patience and much investment by the various players before you'll see the first benefits. But we feel the potential gains for mobile customers around the world are worth the effort. If you're a developer and this approach sounds exciting, give us a week or so and we'll have an SDK available. If you're a mobile user, you'll have to wait a little longer, but some of our partners are targeting the second half of 2008 to ship phones based on the Android platform. And if you already have a phone you know and love, check out and make sure you have Google Maps for mobile, Gmail and our other great applications on your phone. We'll continue to make these services better and add plenty of exciting new features, applications and services, too. Source: Google

Is Google on the same path as Microsoft, probably not yet, but it will not be surprising to see more and more anti-Google press, with calls to break up the monopoly, nor do we think that Google will be laboring under the same kind of restrictions that Microsoft finds itself under.

Internet marketing and Online Annonsering

Wednesday, November 07, 2007

Now you can tell Google what Georgraphics region to associate with your site.

Google has just introduced a way for webmasters to inform them what country their site should be associated with.

To use this tool, simply follow these instructions:

1) Login to your Google
Webmaster Tools account
2) Click on the Tools tab and then choose "set geographic target"
3) Choose your country/region from the drop-down list

Please note: you can only change your domain location association if you aren't using a country specific TLD. For example, if your site is, the country Google automatically associates it with is
Australia and you cannot change that.

Although you can't specify multiple countries for a site, you can specify a different country for each sub-domain or folder.

To do this, simply add each sub-domain or sub-folder to your Webmaster Tools account and specify the location for each one.

This is a great addition to Webmaster Tools and should solve a
LOT of the webmaster questions I've seen about how to tell Google about a site's geographic market. It should also have a big impact on the way webmasters structure their sites from now on.

From Internet Marketing and Online Annonsering

Tuesday, November 06, 2007

Facebook unveils ad platform.

After Myspace’s new advertising system a week ago, no it’s MS and Facebook on the wagon.

Facebook Inc. today announced plans for its own new advertising system aimed at allowing businesses to target advertising to users of the popular social networking site

More than 60 companies, have already signed up to use the new Facebook advertising system. Facebook ads have three parts, the company announced at an event in New York. The first will allow businesses to build pages on Facebook to connect with the consumers they are targeting. The second will include a system that supports the spread of marketing messages virally through Facebook Social Ads. Finally, the system will allow the businesses to gather insights into users' activity on Facebook, according to Mark Zuckerberg, founder and CEO of Facebook.

More than 100,000 new Facebook pages will be launched Tuesday by various advertisers, he added. On these pages, businesses will be able to add any content they want, including photos, videos and music. In addition, developers have already created a variety of applications for booking reservations or providing restaurant reviews that can be used on the commercial profile pages.

Facebook users will be able to share information about a business directly with the company by adding reviews or other information to that business' page.

Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these 'Fan-Sumers' as endorsers to their own trusted networks, resulting in trusted word of mouth.

From Internet Marketing and Online Annonsering

Monday, November 05, 2007

Small Businesses and individuals will also be able to Advertise at MySpace.

Starting early next year, small businesses and individuals will be able to use templates to put together banner ads and specify the characteristics of the audiences they want to reach, MySpace executives said.

The ad buyers will be charged only for the viewers who click through to be taken to the advertisers' profiles.
The move takes advantage of MySpace's continuing effort to group its users into increasingly specific categories. For the last few months, the company has let dozens of big companies aim ads at users that MySpace has identified as sports fans or movie fans, for example

The announcement comes a day ahead of the planned introduction of a new advertising system by MySpace's chief rival, Facebook Inc. MySpace is larger by most measures, but Facebook is growing faster and lately has attracted more attention from technology companies.
Facebook's plan also is expected to use information from user profiles and may target ads to those users even as they view pages elsewhere on the Web.

MySpace's so-called hyper-targeting takes into account the obvious -- such as hobbies and interests posted by MySpace's 110 million registered users -- but also more subtle clues, such as the pictures they use in the background of their pages and what they blog about.

From Internet Advertising and Online annonsering

Tuesday, October 30, 2007

Google's Latest Update Causes Websites Lose PageRank Overnight

Google PageRank update has resulted in some popular blogs and news websites suddenly losing their PageRank. The PageRank penalization looks to be a reaction to websites that use link-building strategies that conflict with Google's webmaster guidelines.

Google does not approve of the use of paid links to raise rank, but until the latest release, has yet to punish any websites that use them. Some of the websites that experienced a drop were the Washington Post and who both had a PageRank of 7.5, now both are on 5.

Not all of the websites that experienced a drop were using paid links. Some of the blogs that lost PageRank are a part of blog networks, which have plenty of internal links between sites. This is a legitimate linking technique, but can in the automated eyes of Google look like an inappropriate linking strategy. Google's stance on link building communities is somewhat ambiguous,

"Don't participate in link schemes designed to increase your site's ranking or PageRank"

It should be noted that there are a variety of different linking techniques, most of which are accepted by Google. The update looks to be Google vigorously enforcing its webmaster guidelines, which previously the misuse of, only resulted in sporadic punishment for a few websites.

The enforcement of the webmaster guidelines is happening, without any distinction being made between a website that blatantly manipulates the search algorithms, and those that use some paid links and appropriate link building strategies to deliver traffic.

In the case of some blogs losing PageRank, Google looks to have punished those who have used appropriate link building techniques. Controversy still reigns over the use of paid links, the latest response from Google is bound create even

From Internet Marketing and Online annonsering

Yahoo! Opens Up Homepage Exposure to External Sites

The sacred space that is the Yahoo! homepage is now providing exposure to websites outside of the Yahoo! network. This provides an invaluable traffic opportunity for websites with feature worthy content.

According to reports, Yahoo! started publishing links to external content in the "featured" section last Thursday. This is a significant move considering they have kept such exposure solely for Yahoo! content in the past.

The move is a part of Yahoo!'s attempts to become the gateway to the "entire" internet (well at least what Yahoo! has indexed) for more online users. This is an important move aimed at encouraging more people to start their online journey at Yahoo! and more than likely boost their search volumes.

"We are the only one of the old portals to do that... We are linking to the best stuff around the Web." said Tapan Bhat (VP of Front Doors at Yahoo!).

Information featured on the homepage will be selected by editors, with content from Forbes, Time, and the Wall Street Journal already receiving prime exposure. Yahoo! suggests that smaller sites will be featured as related links to avoid traffic overload.

Getting exposure on the Yahoo! homepage will be fairly difficult for the "average joe" website, but at least the opportunity now exists for sites that publish important news and content. It will also be a major attempt to draw users back - especially those who have reverted to search engines and other new portals for their browser homepage.

From Internet Marketing and Online Annonsering

Saturday, October 27, 2007

Google to war against link farms.

A major Google page rank update has punished large scale blog link farms and similar sites indulging in heavy cross linking by dramatically cutting their Google page rank scores.

There is some suggestion that the changes may be related to the sale of text link ads, but at this stage this is not backed by evidence, and a range of sites I checked that are selling text link ads were showing no change in page rank.

The only clear change appears to be among large scale blog networks and similar link farms, where each site in the network provides hundreds of outgoing links on each page of the blog to other blogs in the network, in some cases creating tens, even hundred of thousands of cross links. Previously such behavior has been rewarded by Google with high page rank, although it would now appear that this loop hole may now be shut.

The move by Google could well cause many smaller blog networks, including a number with funding, to close given their heavy reliance on text link ads and related sales that depend on strong Google page ranks for each site. Although traffic alone can and does sell ads on bigger sites, a drop from say PR7 to PR4 in one example makes the ad sell that much more difficult, particularly on blogs with little traffic.

From Internet marketing and Online annonsering

Wednesday, October 24, 2007

Online Seminars For Website Optimizers

Google announced that it will be offering online seminars about their new Website Optimizer program. The first two seminars are scheduled for next week.

The Introduction To Website Optimizer will be given Tuesday October 30 and registration can be done here.

The second on Creating and Launching Experiments will be held Thursday November 1 and can be registered for here.

From Internet Marketing and Online Annonsering

Tuesday, October 23, 2007

Google AdSense is soon launching Code Free Ad Changes

The Inside AdSense blog announced that they will be releasing a new ad management solution to enable code-free ad changes.

Currently, if you want to change your AdSense layout to a different color, format, channel or whatever, after you make that change in the AdSense console, you need to copy and paste new AdSense code into your site. In the future, all you will need to do is make the change in the AdSense console and the changes will be automatically applied to your live ads.

This can be a huge time saver for many AdSense publishers. It is currently not live but Google promises to roll it out to publishers over the "next few weeks.

By Internet Marketing and Online Annonsering

Saturday, October 20, 2007

Mac OS X Leopard. Arriving October

Mac OS X v10.5 Leopard

Mac OS X v10.5 Leopard, the biggest Mac OS X upgrade ever, is packed with over 300 new features, installs easily, and works with the software and accessories users already have.

Users can choose a single-user license for home or office. Or if they have more than one Mac at home, users can choose the five-user Family Pack.

Customers can place pre-orders on Apple?s online store now.

For more information, please refer to: Apple

From Internet Marketing and Online Annonsering

Thursday, October 18, 2007

Google adds sitelinks control to Webmaster Tools and more.

From OJV 10.18.2007

Google has informed that today they are releasing a new update to Google Webmaster Tools. The new features include a way to manage your Google Sitelinks.Historical query statistics, an extension of Sitemaps to support code search, an improved message center and a duplicate content type of tool.

Google has also extended their query stats to give you a break down by date range. You can view data from the past 7 days, 2 weeks ago, 3 weeks ago, 1 month ago, 2 months ago, 3 months ago, 4 months ago, 5 months ago and even 6 months ago.

the improved message center will now send you a confirmation of receipt for your spam reports, paid link reports, reconsideration requests, and crawl rate change requests.

Google has also added a form of a duplicate content tool. Google said they will now notify you of "high URL counts." High URL counts are often caused by duplicate content issues, such as calendars. Google says these types of pages "could result in Googlebot consuming more of a site's bandwidth than necessary."

By Website Optimization and Internet Annonsering

Tuesday, October 16, 2007

Google will launche a video-blocking tool for YouTube

The tool is still in beta, and will allows content owners to block copyrighted material

October 16, 2007

Google Inc. has launched a video-blocking tool that will allow content owners to intercept copyrighted clips as they're uploaded to YouTube, its video-sharing site.

"Video Identification is the next step in a long list of content policies and tools that we have provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube,"

The Video Identification tool will help copyright holders identify their works that have been uploaded to YouTube, the company said. YouTube said it worked with Google to develop technology that can recognize videos based on a number of factors. The tool, which has shown promising results during testing, will eventually be available to copyright holders around the world.

In order for the technology to work, copyright holders will have to provide YouTube with the information necessary to allow the system to recognize their material.

By Internet Optimization and Online Marketing

Yahoo is launching Blocked Domains for their advertisers

  • As Google AdWords has done before.

As expected, Yahoo has just informed that they will be launching a new advertiser feature named "Blocked Domains" this month. Blocked Domains will allow Yahoo advertisers to block their ads from showing on up to 250 domains within the Yahoo Publisher Network and distribution network.

Advertisers can control the domains and pages they do not want their ads to show up on.They are expecting to roll out this feature mid-October.More details will be posted at the Yahoo Search Marketing Blog shortly.

The new Blocked Domains feature, which launches later this month, is just the latest among several initiatives Yahoo are undertaking in order to in order to provide increased value.

By Internet Marketing

and Online Annonsering

Tuesday, October 09, 2007

Google start to show videos from YouTube as ads.

Google is expanding its AdSense program so that Web site publishers can display and make money off embedded video clips from YouTube content partners that have targeted banner or text ads, in addition to the traditional text ads that Google offers.

Pretty soon Web sites will be able to get any kind of content they want on their sites and get a cut of the revenue from accompanying ads. This will boost Google's already successful online ad business and give publishers a way to earn more money on their sites. Soon, we'll see Google distributing all of the content a Web site could want.

The new AdSense content distribution program is launching on Tuesday with a new product called video units. Other types of media will be added to the program in the future, including audio, articles and games, said Christian Oestlien, a business product manager at Google.

Until recently, Google, for the most part, has focused on distributing text ads to Web sites through its auction-based AdWords system in which advertisers bid on keywords. You see the ads on sites across the Web with an "Ads by Google" tag. When someone clicks on the ad the Web site gets a share of the revenue, as does Google.

In this new model, site publishers can appeal to the Internet's current fixation on video by essentially syndicating their video content.

Under the new AdSense program, Web sites owners can choose whether they want a static banner ad that sits on top of the video player or a text overlay ad that appears 10 seconds into the clip and covers up 20 percent of the bottom of the screen. Those ads are site or keyword targeted. Users have the option of minimizing such ads. Advertisers are charged on a cost-per-click or a cost-per-impression basis.

By Internet Marketing and Online Annonsering

Monday, October 08, 2007

Now it’s official; Selleing paid links can hurt your pagerank

From: Search Engine Land.

However, Google's generally never penalized sites for link selling. If spotted, in most cases all Google would do is prevent links from a site or pages in a site from passing Pagerank.

Now that's changing. If you sell links, Google might indeed penalize your site plus drop the PageRank score that shows for it.

Google says that most people hit with a PageRank decrease will likely notice this, and then they can request a review. Eventually, it may be something flagged within the Google Webmaster Central system.

Read More at: Searchengineland.

By Internet Marketing

And Online annonsering

Sunday, October 07, 2007

Google Spam Violation Notifications

Google have updated their Webmaster Central service to alert you of spam violations in your website. You will be notified of pages that have been removed from the Google index, the reason why, and how you can get reconsidered for inclusion.
The new Message Centre in your Webmaster Central account will contain correspondence from Google in the event that Google has spotted some hidden text or other violation on your website.

Currently, you need to be a verified owner of the site and logged in to your account in order to receive this information. Google are planning to resume sending out email notifications shortly.

The spam violation service had been around since 2005, with notifications provided via email. But with spoof messages flying around, Google decided to halt the service.

Once you have made any necessary corrections to your site, then you need to go through Google's Reinclusion process. I think it is well worth noting that Google asks what search engine optimisation (SEO) company you are working with that led to the violation.

By Internet marketing and Online annonsering

Thursday, October 04, 2007

Microsoft will support small businesses with Search Engine Marketing.

Microsoft Office Live Small Business will partner The Search Agency Inc. 'to deliver a new range of services designed to help small businesses get up to speed on search engine marketing. The Search Agency will design keyword advertising campaigns for Microsoft Office Live Small Business customers and lead courses that teach the essentials of search engine marketing.

The Search Agency is an industry leader in search engine marketing (SEM) and search engine optimization (SEO),' informs a press release called 'New Microsoft Office Live Small Business Offering Helps Small Businesses Get Started With Search Engine Marketing.

By Internet Marketing and Online Annonsering

Monday, October 01, 2007

YouTube start up with Adsense advertising

Google has launched YouTube Adsense video units that let users monetize a YouTube video embed with text or image ads.

The product is not dissimilar to one of the multitude of slide products currently on the market, essentially you use the unit as a display point for your favorite content (in this case from YouTube). Site visitors get to play videos from your list with the ads displayed when these videos are played, and like Adsense you get paid when people click on the ads.

As Google Operating System points out, it’s not clear as yet exactly what videos will be available; whether it’s a run of site option excluding premium videos that don’t allow embedding, or just particular content partners, like the creators currently part of the YouTube advertising program.

According to Google, the YouTube units can be delivered by category or perhaps more interestingly: contextually, “Bringing users to your site more often and keep them there longer with highly relevant, frequently refreshed video from popular content providers.”

By Internet Advertising an Online annonsering

Wednesday, September 26, 2007

Google Alerts adds Google Video Alerts

From GoogleBlog 27.09.2007

The Google Blog announced they have added Google Video into the bundle of search verticals that Google Alerts will work with.

Google Alerts will send you an email when a keyword match occurs on one of the 6 types of alerts you configure. The alerts are supported for News, Web, Blogs, Comprehensive (News, Web & Blogs combined), Video and Groups. To add Google Video to your email alerts, you can either do a search at Google Video, scroll down to the bottom and click on "Get the latest videos on [keyword phrase] with Google Alerts," or you can go to Google Alerts and fill out the form.

Now you can change the time intervals you want for the notifications by selecting the "How often" drop down and picking either "once a day," "as it happens" or "once a week."

This works with all 6 types of alert verticals. The Google Alerts FAQs explains what each alert vertical does:

· A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.

· A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.

· A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.

· A 'Comprehensive' alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.

· A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.

· A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.

If you are an RSS guy like me, Google Video also has an RSS feed. The format is if you prefer that route.

By Online Advertising and Online Annonsering

Wednesday, September 19, 2007

Google is Expanding Gadgets Ads For Advertisers. (Still in Beta)

Google has announced they are expanding Gadget Ads Beta to AdWords advertisers worldwide. Before now, Gadget Ads was a very limited beta, but now, Google is expanding this program to more advertisers.

Google Gadget Ads are interactive ads that contain rich media capabilities. Gadget Ads can contain data feeds, images, and videos, plus they can be developed in Flash and HTML. These ads will run on Google's content network and the pricing model will be both a cost-per-click and cost-per-impression pricing. For more information on Google Gadget Ads, visit it here.

By ojv at Internet Advertising and Online Annonsering

Create Content To #drawthecrowds

Create content to #drawthecrowds Content need to be relevant. If you’re looking to (#drawthecrowd) to your site this year, you ...