AdSense Ad Review: Good for Advertisers?
AdSense publishers will be able to view ads that advertisers have directed to their sites via Placement Targeting, and choose to block ads they don't feel are 'relevant' to their site visitors.
This will certainly be used by AdSense publishers to (attempt to) maximize AdSense revenues - - publishers will block ads that they deem 'low-revenue' in favor of ads that visitors will click on more frequently.
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