Thursday, August 07, 2008

Official Google Blog: New enhancements on the Google content network

Official Google Blog: New enhancements on the Google content network

Inside AdSense: A picture isn't always worth a thousand words

Inside AdSense: A picture isn't always worth a thousand words

Google Adsense Ads and Relevance

Google Adsense team helped users understand how to get higher quality and more relevant Google Adsense ads to display within your content:

1. Use text in addition to images when possible. Please note that the crawler can't read text contained within images.

2. If you use images, be sure to title them appropriately and provide descriptive ALT tags.

3. Try imagining your site without pictures or dynamic content. This will give you a good idea of what our crawler reads. If you lack imagination, you can try turning the images off in your web browser.

If your site uses a lot of these features, make sure you provide enough text-based content in one of our supported languages to effectively convey the topic of your site. If our crawler doesnt find enough text, you may get poorly targeted ads

Wednesday, August 06, 2008

Inside AdWords

Inside AdWords

Google Insights for Search
Google recently added search volume estimates to their keyword tool. They also recently launched Google Trends, Google Hot Trends, Google Trends for Websites, and the Google Ad Planner. And now Google hits the competitive research market with yet another product - Google Insights for Search.

Google upgrades Search Appliance with bigger index, added enterprise features

Google upgrades Search Appliance with bigger index, added enterprise features

Google on Wednesday announced a new version of its enterprise-oriented Google Search Appliance that the company said can index up to 10 million documents in a single box — up from 3 million previously — while also giving IT managers more control over the search results that end users see.

For instance, the new version lets IT admins set pages with certain metadata, such as a particular author's name, to show up higher in search results. Or they can bias results so that engineers get pages that have particular keywords or come from certain data repositories, while marketers typing in the exact same search terms see different results, according to Nitin Mangtani, Google's lead product manager for enterprise search.