Thursday, May 15, 2008

Inside AdWords: Improvements to AdWords Conversion Tracking

Inside AdWords: Improvements to AdWords Conversion Tracking

According to the Google AdWords Blog, Google has implemented some improvements to the AdWords Conversion Tracking. You will now be able to define actions that are most beneficial to your business and can perform individual conversion tracking on these actions.

Importance of Conversion Tracking:

Different keywords lead to conversions of varied frequencies, hence it is vital to know about the performance of a particular keyword as it affects your bid. In short, Conversion Tracking helps you improve your ROI (return on investment).

Methodology:

Usually, a small snippet of a code is embedded into specific pages on your websites, that denotes the occurrence of any important event. For example, when a user reaches the order confirmation page after a purchase, AdWords registers it as a Conversion. This data is then sent to your account and you can view it as account statistics and reports.

Improvements:

You can now define and track multiple conversions, which empowers you with more specific details about how conversions occur on your website. Use of AdWords Conversion Tracking brings you one step closer to Conversion Optimizer.

MySpace to allow users to share data with Yahoo, others - Yahoo! News

MySpace to allow users to share data with Yahoo, others - Yahoo! News

Social networking site MySpace said Thursday it will soon enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others.
MySpace aims to save its users keystrokes and allow them to export their photos, videos and lists of friends.

"There's this concept that social networks are walled gardens," said Amit Kapur, MySpace's chief operating officer. "We're taking those walls down."

Other sites that can receive the MySpace data include Twitter and Photobucket. Like MySpace, the photo-sharing site Photobucket is a unit of News Corp.

Wednesday, May 14, 2008

Google Friend Connect Launched

Google Friend Connect Launched

Google released Friend Connect, a service for webmasters to add such gadgets as comments, reviews, or contact lists to their site. Furthermore, Friend Connect supports any creation from the Google gadget initiative OpenSocial, and also adds social features to a given site which connect the site to the social network site of a user.

The latter, Google argues, holds the potential to increase your traffic, like when they post the event Pete added a review at I-Love-Movies to Orkut, which may make people visit I-Love-Movies. You may think of Friend Connect as a kind of People Sense, which is a code name Google gave the product; whereas Google AdSense provides an attachable ad layer for your site, this service lets you to attach a social layer.

Internet Marketing articles

Monday, May 12, 2008

Google Introduces "FriendConnect" Social Widgets For Site Owners

Google Introduces "FriendConnect" Social Widgets For Site Owners

Contrary to some earlier reports, Google's new FriendConnect, launching today, is not focused on data portability or a direct answer to MySpace "Data Availability" or the new Facebook Connect. While there's a data portability dimension, it's focused on the flip side of the equation: site owners who want to make their sites more "social." It's more like a Ning competitor accordingly.

Online Annonsering
Internet Marketing

iMedia Connection: Is Yahoo sniffing Glue?

iMedia Connection: Is Yahoo sniffing Glue?

Sunday, May 11, 2008

AdWords Adds Landing Page Load Time as factor for Quality

AdWords Adds Landing Page Load Time as factor for Quality

Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page.
Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.
As of now the Landing Time will only be displayed in the Keyword Analysis page.

Online Annonsering

Google AdWords Displaying Quality Score Variables

Google AdWords Displaying Quality Score Variables

Reports are surfacing today that some Google AdWords ads, especially on Google.de (their German TLD), are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh. The numerical values have been spotted in both sidebar and shaded results:

Yahoo Makes the World a Safer Place

Yahoo Makes the World a Safer Place

Yahoo will now display warnings on SERPs to indicate that some of the sites listed in their results may not be entirely safe.

Yahoos new advisories are based on McAfees Site Advisor findings and are used to denote sites that may feature dangerous downloads (including dangerous downloads disguised as or packaged with legitimate downloads) and unsolicited email harvesters.

These are sites that can stealthily harm a users computer or install malware simply by visiting the site. Beginning today, any such sites or pages included in McAfees data will be removed from search results automatically.

Internet Marketing
Online Annonsering