Saturday, February 02, 2008

reportonbusiness.com: Microsoft, Yahoo would create advertising titan

reportonbusiness.com: Microsoft, Yahoo would create advertising titan

If the blockbuster takeover of Yahoo Inc. by Microsoft Corp. is allowed to proceed, the combined company could rival Google Inc. for clout in the advertising world.

Though Google holds the undisputed crown in terms of online advertising, Yahoo and Microsoft would together form the biggest challenge to its dominance over Internet ad dollars since the industry began to explode over the past decade.

While Google focuses on connecting marketers with audiences through its online search terms, Yahoo and Microsoft's MSN portal represent mass audiences.

Like Google, people make the sites a default Internet address on millions of computers around the world.

From Online Annonsering
Windows Connected

Microsoft clearly smelt blood in the water in the Yahoo! deal with the recent poor earnings, the lagging stock price, and the announcement that it was laying off employees added up to an all out attack.
Everyone on the sideline seems to be very excited about possible Yahoo and Microsoft merger, but I’m not so sure it’s going to turn out pretty. Microsoft has a history of making acquisitions, and few comes to mind of anywhere close to a success. The recent exception being Bungie, and only because Microsoft left them alone.

But what does it mean, how can this work?

Take a look and see for yourself

From Internet marketing

Friday, February 01, 2008

Microsoft Makes $45 Billion Bid To Buy Yahoo

Microsoft Makes $45 Billion Bid To Buy Yahoo

Posting fast -- news just in that Microsoft is to bid $31 per share to Yahoo's board of directors to purchase the company. Release below. I'll update this post with analysis in a bit, and we'll have a separate post linked from this when the conference call starts.

From Internet Marketing

Google Revenues Up 51 Percent, Social Networking Monetization "Disappointing"

Google Revenues Up 51 Percent, Social Networking Monetization "Disappointing"

Google posted Q4, 2007 revenues that represented 51 percent growth vs. 2006. Quarterly revenues were $4.83 billion, compared with $3.21 billion a year ago. However, earnings and revenue per share fell short of analyst consensus estimates. The headline that everyone is repeating is that social network monetization is not performing as well as hoped by Google (interpreted chiefly as MySpace traffic).

From Online Annonsering

Thursday, January 31, 2008

Report: Click Fraud Up 15% In 2007

Report: Click Fraud Up 15% In 2007

Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud.

The company found that the overall industry average click fraud rate rose to 16.6 percent for Q4 2007. That’s up from the 14.2 percent click fraud rate for the same quarter in 2006, and 16.2 percent for Q3 2007.

From Online annonsering and Internet Marketing

Google News Blog: We want to hear from you!

Google News Blog: We want to hear from you!

Google News Creates Feature Request Form

Lots and lots of people use Google News. Yet extremely few use one of its major features, the expert comments section. Now, perhaps as a way of ensuring that the next news-related update is better received, Google is asking for users' suggestions.

Like the recently launched Suggest a feature for Google Checkout, the Suggest a feature for Google News form isn't blank - a list of ideas from which users can choose is provided. There's also an "I have another idea" space, if you feel like thinking a bit outside the box.

From Internet Marketing

Wednesday, January 30, 2008

Google Universal Search: 2008 Edition

Google Universal Search: 2008 Edition

Google launched Universal Search six month's ago, and its method of blending results from its own various topically-focused or "vertical" search engines. Since that time, the system has evolved. In particular, Google Universal Search now fills more than just 10 spots on the page, while shopping and blog search results are among new resources being included. Below, a look at these and related changes.
The Big Picture: Comparative Ranking & Blending

With Universal Search, Google promised that two major things would happen:

* Comparative Ranking
* Blending

Before Universal Search, Google gave a list of 10 web search results -- the best 10 selected by measuring those pages against all the web pages in the Google index of billions. Separately, Google decided if other information should be added to the search results page using different mechanisms.

From Internet Marketing and Online Annonsering

Tuesday, January 29, 2008

Google Experimenting New Search Views

Google Experimenting New Search Views

Google started promoting their Experimental Search product more actively last week. This week, theyre making the formal announcement of new views in Experimental Search"with a familiar-sounding rationale. Now, Experimental Search isnt new news"and neither is a search interface thats not just a list of 10 blue links.

Monday, January 28, 2008

Ad nauseam - Jan. 28, 2008

Ad nauseam - Jan. 28, 2008

It wasn't long ago that it dawned on media experts that information technology - and in particular the Internet - would profoundly transform the business of advertising. Here was a new medium that could not only tell you when someone was looking at your ad but also indicate what that someone was interested in. How could old media's gray columns of classifieds compete with that?

Now it's dawning on me that advertising is in turn profoundly transforming IT. Google was the first company to really cash in on so-called targeted advertising. And thanks to Google's breathtaking revenue growth and market valuation, the rest of the IT industry - especially the venture capital machinery that creates new companies in Silicon Valley - now sees advertising as the key to "monetizing" IT innovations.

From Internet Marketing and Online Annonsering

SEOmoz | Choosing the Right CMS Platform for Your Website (from an SEO perspective)

SEOmoz | Choosing the Right CMS Platform for Your Website (from an SEO perspective)

I'm starting a new site and have no idea what I should do for software. Do I need to use a content management system, and if so, how do I make sure it's SEO-friendly?

The Answer: It depends...

From Internet Marketing and Online Annonsering

Sunday, January 27, 2008

Google to kill Domain Tasting

Google to kill Domain Tasting

confidential informant says Google will stop monetizing all domains if they are less then five days old. This potential new policy change by Google could stop all Domain Tasting in its tracks. The Add Grace Period (AGP) is a time period when registrars can delete a domain at no cost, but in this time frame a registrant could register millions of these temporary domains and place Google Adsense for Domains on them. The result is the ability to produce millions of temporary websites that literally generate millions of dollars in income per week for Google. It was disclosed in court that one partner that Google had was generating as much as $3 million dollars a month from the practice and that was after Google’s revenue share. Oversee.net and other companies have been using this practice for years and it will have a direct impact on them. The gravy train of free money might be coming to a halt very fast. This policy change at Google should be announced to the channel partners soon and it will have a huge echoing impact on the Industry.

From Internet Marketing and Online annonsering