Saturday, May 19, 2007

Google Website Optimizer

Website Optimizer is a free multivariate testing application from Google. It allows users to test different combinations of content on a site or landing page with the goal of increased conversion rates. It is available to all AdWords users and provides analytic power on par with any website optimization software package out there.

If you are using PPC or email campaigns to drive users to a landing page with the goal of conversion, Website Analyzer is a godsend. Through well thought out landing page design and testing you can get feedback that will significantly impact conversion rates.

By O.J.V at ojvcentral and

Tuesday, May 15, 2007

Google release a New Beta Version - Google Analytics.

If you are still measuring your website success using a hit counter or similar archaic system (hopefully none of you are?) Then you should take a look at the Google’s Analytics programme.

Google unveiled the latest enhancement to their free website analytics service (Google Analytics) at the recent Emetrics Summit in San Francisco. The improvements are based around better controls and sharing of data, and should be visible to Google Analytics users in the coming weeks.

When Google launched the free Google Analytics service, it was a great way for newbie website owners to gain an understanding of what their visitors were doing on their sites. By continually developing the strong analytics platform, Google Analytics is now more than just a basic service for newbies, with useful traffic and conversion data and a intuitive user interface.

The enhancements were summed up well at the
Google Analytics Blog

What's different?
We've redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take. are some of the improvements:

  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
  • Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
  • Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
  • Contextual help tips: Context sensitive Help and Conversion University tips are available from every report
Google Analytics' improvements will continue to place increasing pressure on their paid
rivals. As they are now embracing the data needs of both experts and non experts
in a simple way, it starts to beg the question - "why pay for an expensive analytics

By ojvcentral

Monday, May 14, 2007

Web 2.0 distracts good design.

Hype about Web 2.0 is making web firms neglect the basics of good design, web usability. sites peppered with personalisation tools were in danger of resembling the "glossy but useless" sites at the height of the dotcom boom. Research into website use shows that sites were better off getting the basics righ. Good practices include making a site easy to use, good search tools, the use of text free of jargon, usability testing and a consideration of design even before the first line of code is written. Read more here.


Sunday, May 13, 2007

The World and Widgets on the Internet.

The web has seen an explosion in the use of widgets over the past year. Let's explore what a widget is and its uses. We are discussing Web-based widgets only, not the desktop widgets such as those provided by Yahoo Widgets or Microsoft's Vista widgets.

A Web widget can be described as a mini application that can add functionality to your web page, blog, social profile etc. If you find a widget that you like, you simply copy and paste some code and add it to the HTML of your web page. Photo galleries, news, videos, advertising, mp3 players and pregnancy countdown tickers! You name it, there is probably a widget that does it.

Google Adsense has made a lot of money for website owners since its inception. It is probably the most widely distributed widget around. You can sign up for an Adsense account and relevant adverts are shown where you place the widget on your site. You then get a share of the revenue generated with Google. Whole sites and services exist today on the web that are solely funded by their share of revenue from displaying the Adsense widget. Estimated value? Billions!

By ojvcentral

Create Content To #drawthecrowds

Create content to #drawthecrowds Content need to be relevant. If you’re looking to (#drawthecrowd) to your site this year, you ...