Yahoo! Search Blog: BOSS -- The Next Step in our Open Search Ecosystem

Yahoo! Search Blog: BOSS -- The Next Step in our Open Search Ecosystem

Yahoo! has just unveiled the next phase in their plan to spur search innovation by providing search-related resources to developers. The Yahoo! Build Your Own Search Service (BOSS) enables developers to access Yahoo! search results, combine them with other sources, rerank them, and define their appearance. Yahoo! says they are making BOSS available in attempt to spur innovation in the search space and disrupt the market. They point out that unlike with other web companies, a search startup has many obstacles: from cost (it takes a lot of machines to process all the web’s data) to expertise (some of the world’s smartest PhDs work at the major search engines) to historical data (which search companies can only get a hold of by that old-fashioned method of waiting).

So what is BOSS?
BOSS is a new, open platform that offers programmatic access to the entire Yahoo! Search index via an API. BOSS allows developers to take advantage of Yahoo!'s production search infrastructure and technology, combine that with their own unique assets, and create their own search experiences. While search APIs have been available for some time, BOSS removes many of the usage restrictions that have prevented other companies from using them to build innovative new search engines.

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Interactive TV ads are clicking with viewers - USATODAY.com

Interactive TV ads are clicking with viewers

Looking for ticket buyers, the Los Angeles Sparks women's pro basketball team recently tried a new ad play: A TV commercial during which viewers could press a button on their remote to get a team brochure.

Hundreds responded. "Whoever was on our billing information as head of household got the information," says Jim Heneghan, ad sales chief for cable company Charter Communications, which created the "interactive" TV ad and sold the time to the Sparks.

Cable operators such as Charter, as well as their satellite TV rivals, all are experimenting with such ads. Their goal: battle Internet media for ad dollars by merging a TV commercial's impact with former Web-only selling points such as interactive content, ad targeting based on consumers' personal data and precise effectiveness measurement based on how many people click on an ad for more information.