Saturday, July 26, 2008

LinkedIn Fires Up DirectAds | SmallBusinessNewz

LinkedIn Fires Up DirectAds | SmallBusinessNewz

The professional network LinkedIn opened a new advertising service that may be of use to small businesses seeking certain classes of potential business customers.

Targeted advertising promises a more valuable return for the advertiser. By narrowing the scope of a campaign by demographic and/or geographic variables, a small business should see better conversions from a targeted campaign

What Should You do When Quality Score Kills Your Keywords?

What Should You do When Quality Score Kills Your Keywords?

One of the biggest frustrations for an AdWords advertiser is when a minimum bid for highly relevant keywords jump from a few cents to a few dollars without any seemingly reasonable explanation. The keyword, ad copy, and landing page can all be highly relevant. The CTR could be above 5%. The keyword converts well. Users are obviously happy to be clicking on your ads. However, when Google updates the quality score, there are days when logic and minimum bids seem to disagree.

Besides screaming at Google and calling the AdWords system illogical, what should you do next? Below is a step by step diagnosis procedure for trying to find the hole in your quality score chain.

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Wednesday, July 23, 2008

Google Slaps Affiliate Marketers (Again) » Adotas

Google Slaps Affiliate Marketers (Again) » Adotas

In the good old days of yesteryear, you would pay an advertising company for placement and as long as your advertisement was not in violation of their terms of service, the deal was consummated and nothing changed from that point forward. These days you can be running a campaign very profitably and effectively using Google Adwords only to encounter that Google now has a problem with your campaign. When was the last time an advertising company decided they knew more about your business than you did?

The issue that search engine marketers have is that they are forced to read their digital tea leaves wondering “what changed” and why Google now is penalizing them. Google is a pretty smart company. What myself and industry experts alike cannot understand is why Google does not step forward and clearly communicate exactly what it is that they need and want. Like I said, sometimes brilliant companies and individuals sometimes do some really stupid things. Regardless how Google’s Public Relations Department spins it, they are coming across as more and more of a digital bully.

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