Friday, June 06, 2008

Inside AdWords: Track online impact of Google TV Ads using Google Analytics

Inside AdWords: Track online impact of Google TV Ads using Google Analytics

Tuesday, June 03, 2008

Yahoo!, Google, Microsoft Clarify robots.txt Support

Yahoo!, Google, Microsoft Clarify robots.txt Support

Today, Google, Yahoo!, and Microsoft have come together to post details of how each of them support robots.txt and the robots meta tag. While their posts use terms like "collaboration" and "working together", they haven't joined together to implement a new standard (as they did with sitemaps.org). Rather, they are simply making a joint stand in messaging that robots.txt is the standard way of blocking search engine robot access to web sites. They have identified a core set of robots.txt and robots meta tag directives that all three engines support:

For robots.txt, they all suport:


* Disallow

* Allow

* use of wildcards

* Sitemap location

For robots meta tags, they all support:


* noindex

* nofollow

* noarchive

* nosnippet
* noodpt

Google and Yahoo! already supported and documented each of these and Microsoft supported most of them before this announcement. In their posts, they also list the directives they support that may not be supported by the other engines.

E-Commerce News: Search: Google Gives Firms Site Search Tinkering Tools

E-Commerce News: Search: Google Gives Firms Site Search Tinkering Tools

Google's updated site search service gives site owners more control over how internal search results are presented. The service, formerly Custom Search Business Edition, is particularly useful for e-commerce sites, Google said. Site owners can manipulate search results to steer customers toward promotional items, for example.

Internet Marketing

Sunday, June 01, 2008

Google Launches Google Merchant Search [SearchEngineWatch]

Google Launches Google Merchant Search [SearchEngineWatch]

Google Merchant Search has quietly launched as a test program to compare products and services in shopping comparison engine fashion. Google Merchant Search is a test feature, apparently in the UK, and is not available for every search. You may see it when conducting some searches but not others.

Lead gen providers like Bankrate.com in financial services, one of Google's largest customer segments, can't be too pleased with Google offering a free service that competes indirectly with theirs.

Online Annonsering