Wednesday, May 28, 2008

Forget Competition, the Search Wars are Over - Search Engine Watch

Forget Competition, the Search Wars are Over - Search Engine Watch

The other search engines should just give up and declare Google the winner. Yahoo, Microsoft, Ask, and the thousands of search utilities on the Internet should direct traffic to Google because it's clearly the best search engine.

Yahoo should proceed with outsourcing search advertising to Google. Since Google will be the only search engine for nearly all searchers, Microsoft can dissolve its search efforts and the other search sites should just follow suit.

Or not.

Online Annonsering

Advertisers Cloaking AdWords URLs To Get Around Display URL Policy

Advertisers Cloaking AdWords URLs To Get Around Display URL Policy

Remember Google announced that they will be strictly enforcing the AdWords display URL policy a few months back? Well, they actually started enforcing the policy at the beginning of this month. Some advertisers who had display URLs that did not match their destination URLs were impacted. It appears that some of those advertisers are now cloaking their URLs in order to get around that AdWords policy.

Internet Marketing

Tuesday, May 27, 2008

Search Engine Watch Blog: Search Marketing News

Search Engine Watch Blog: Search Marketing News

Viacom President and CEO Philippe Daumann joined Kevin Johnson, President of Microsoft, onstage last Wednesday at the Microsoft advance '08 client sumnmit to discuss the Future of Search. They didn't discuss copyright infringement or Viacom's $1 billion lawsuit against YouTube. Perhaps they should have.

Google, YouTube's owner, claims the $1 billion copyright infringement lawsuit questioning YouTube's ability to keep copyrighted material off YouTube.com threatens the free exchange of information on the Internet.

Google's lawyers filed papers on Friday in U.S. District Court in Manhattan in response to Viacom's lawsuit alleging that the Internet has led to "an explosion of copyright infringement" by YouTube and others.