Forget Competition, the Search Wars are Over - Search Engine Watch

Forget Competition, the Search Wars are Over - Search Engine Watch

The other search engines should just give up and declare Google the winner. Yahoo, Microsoft, Ask, and the thousands of search utilities on the Internet should direct traffic to Google because it's clearly the best search engine.

Yahoo should proceed with outsourcing search advertising to Google. Since Google will be the only search engine for nearly all searchers, Microsoft can dissolve its search efforts and the other search sites should just follow suit.

Or not.

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