Wednesday, October 22, 2008

Google Analytics Upgrade:

AdSense Reporting, Visualization Tools,.....More

Google Analytics is rolling out what it calls a “significant upgrade” to its feature set. The new tools include AdSense integration, Motion Charts, advanced segmentation, an API, custom reports, and an updated user interface to highlight these new tools better.

Online publishers may be most interested in the AdSense integration tools coming to Google Analytics. After linking an AdSense and Analytics account, you’ll be able to see AdSense data including:
• total revenue, impressions, clicks, and click-through ratio
• revenue per day, per hour, etc.
• revenue per page (what pages are most profitable)
• revenue per referral (what other sites bring you profitable traffic)
The Google Analytics API, which is currently in private beta, will open up analytics data for developers to export and use however they want. Advanced segmentation allows users to dig deeper into subsets of traffic, such as “visits with conversions,” or create their own segment types. Custom reporting lets users create their own comparisons of metrics.
Google has created a series of videos showing how some of these new tools work.

Sunday, October 19, 2008

Google Warning Sites About Security Issues

Patrick Chapman explained on the Webmaster Central Blog, "We will be leaving messages for owners of potentially vulnerable sites in the Google Message Center that we provide as a free service as part of Webmaster Tools." An old version of WordPress will get singled out in a first test involving five or six thousand webmasters.

Here's the really interesting part, though: "If you manage a website but haven't signed up for Webmaster Tools, don't worry. The messages will be saved and if you sign up later on, you'll still be able to access any messages that Google has left for your site."

So we wind up with unsolicited advice that's stuck in a time capsule. This seems a little Big Brother-ish of Google, but it's hard to argue with something that improves sites' security. As most experts will agree, security tends to become more of a problem with every passing month.

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