Friday, July 09, 2010

You need to Rank Higher In Google's New Search Engines

Recent changes to Google makes it seem like Google is no longer just one search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be geared to ranking high in these search engines as well as in traditional organic search.

Google has done a whole re-structuring of its SERPs interface or landing page. It really is a whole new Google with not just one search engine but a combination of 6 or 7 search engines all competing for your attention.

The new left side column with its new functions and displays, opens up new opportunities for webmasters to get their listings within Google on that all important first page. In addition there are many new ways to view the results such as view everything or you can view with more or less shopping links. Plus you can also view Google results for books, maps, blogs, updates and discussions - all new ways to get your site or links into Google. Things are looking very different within the new Google SERPs.

Google has implemented major updates before. Some of them very disruptive like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used.

These recent changes seem to be a "coming together" of all the different types of searches in Google which have been released earlier.

Now it seems with the new interface architecture, each type of search is given more importance or rather more of an equal billing or footing within Google. There are now multiple ways to get your links viewed and hopefully clicked within the most important search engine on the planet.

For some years now, Google has been presenting results for not just static webpages but also for videos, images, news, blogs and shopping/products - but recent changes have shaken up things significantly. With these changes Google seems to be placing more importance on these new ways to search. Videos have taken a big step forward and can now pop up on the first page and stay there. Producing a video is now one of the fastest ways to get on the first page of Google, even for very competitive keywords.

While many online marketers are taking advantage of this fact, it is relatively new and you can have a much better chance of ranking for a video instead of an ordinary web page in Google. It can happen almost instantly.

In other words, Google has always favored ways to make their SERPs more democratic and user generated/rated videos are the perfect fit, and so too are blog posts and entries, these can be easily monitored and (comment spam aside) are more democratic since it's harder to fake Diggs or Re-tweets.

The social bookmarking sites provide the search engines, especially Google, with some very helpful user-generated rankings and ratings. Blogs now also have two subcategories - Twitter/FaceBook Updates and Forum Discussions, and they are now being displayed separately. Google seems to be placing more importance on popular Posts, Diggs, Tweets... in their SERPs. And by using a simple Google owned program like Blogger is an effective way of ranking high in Google

Another way to get your content onto the first page of Google is to use a News Release.
Google has always listed News Items on the first page but this now seems to play a more important role, especially when you consider all the new features in the left side column. Surfers will probably stay on that first page longer and you have a better chance of getting your news item read.

Images and image search is an important feature of Google Search, and online marketers and webmasters have taken advantage of this by creating images to match the main products or keywords of their sites.

For those who are dealing with online marketing, this must probably be the most important listing as you're sure to attract specific buyers who are in the right mind-set to purchase.

How to submit your products to Google Product Search

All these options do present different ways to get on that first page in Google search. And while the number one spot in organic search will always be your main goal, ranking for the top spot in the shopping results, video results, news results, blog results, update results, discussion results and image results are all worth aiming for in your SEO efforts. Some of these are temporary or fast moving, but there are certain tactics you can use which will increase your presence in the most important search engine which delivers the most search traffic on the web.

Have a holistic approach to both your content and SEO. Create videos and images geared towards your site's topic and keywords. Make sure you have a blog and a forum on your site to take advantage of these types of listings.

Likewise, fully integrate your site with all the social bookmarking sites like Facebook, MySpace, Twitter, Google Buzz, and also need to become an active part of those sites.

Make sure you're creating news related items for your site or keywords, to keep your site in the whole mix of things on the web. Make sure you have a steady flow of fresh content being added to your site regularly and link this content to the "Q&A" types of sites; there is a growing emphasis being placed on these help-based sites by the search engines.

Marketing Social
Something as simple as using a Google Profile to list ALL your online programs and sites is one way of making them ALL reachable by your visitors and Google. But go for the overkill, do the same thing for your Facebook page, your MySpace page, your Linkedin page and Twitter. Interconnect all your different content by referencing your videos in your News Releases, your Twitter profile in your articles, your Facebook page in your posts... well, you get the picture.

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