Friday, November 16, 2007
Tuesday, November 13, 2007
Go Daddy customers can opt-in to the integration for their hosted sites directly from their control centers. This jump starts account creation, site submission, and the verification process, and customers will then gain access to the tools and statistics available through Webmaster Tools and Go Daddy will automatically submit Sitemaps for those sites.
NEW - Google AdWords Offering Targeted Placement
According to the Inside AdWords blog, Google has introduced two new enhancements to site targeting on their content network.
The changes allow for specific placement targeting on sites and the service now offers a CPC (cost per click) pricing model.
Until now, Google advertisers have been restricted to simply selecting the site they want theirs ads to appear on through the site targeting option. The renamed "Placement Targeting" service now allows advertisers to specify areas within a website for their ad placement and which types of AdWords ad to use.
Now, advertisers can target not only websites but also precise subsections of sites, such as the football pages of a news site, the show times section of a movie site, and even a specific ad unit (a block of Google ads) on a particular webpage.
The new Cost per Click (CPC) pricing model will also be a welcome enhancement to the service, with advertisers better able to control their spending on the content network.
Where the content network has often been a great way to target immense amounts of traffic, the new changes will hopefully allow advertisers to get more qualified traffic and better ROI on their online advertising.
Adsense: A Click is No Longer a Click.
This morning it was reported that Google is changing what constitutes a click on an AdSense ad. In the past, a click on the URL, title or background of the ad would trigger a click and earn an AdSense publisher money. In the future, a click on the background of the ad will no longer trigger a click event and an AdSense publisher will not make money.
In short, a click occurs only if a user clicks on the title or URL of the AdSense ad.
The reason Google is implementing this change for their contextual ads are to "reduce accidental clicks and increase value for advertisers."From Internet Advertising & Marketing and
Sunday, November 11, 2007
IBM Predicts the End of Advertising as We Know It.
Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.Distributors will need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must become brokers of consumer insights and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.
From Internet Advertising and Online annonsering
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