Thursday, November 13, 2008

SEO Starter Guide from Google

Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site.

It is a 22-page PDF announced today on the Webmaster Central blog. This is the same guide Google uses internally for its own sites (YouTube, etc.).
The guide is well written and geared toward webmasters and business owners who need a basic training in SEO. Topics covered include:
• Page Titles
• Description Meta Tag
• URL Structure
• Site Navigation
• Creating Quality Content
• Anchor Text
• Heading Tags (H1s, H2s, etc.)
• Image Optimization
• Robots.txt
• Rel=”nofollow”
• Website Promotion
• Webmaster Tools
• Analytics
• More Resources

How to use the rel=”nofollow” attribute on individual links. Many in the SEO industry have thought this attribute is a red flag, something that tells Google that a professional SEO has been tweaking the page, and not something that an average webmaster would even know about. That’s clearly not the case anymore; rel=”nofollow” is more mainstream now thanks to a full page of explanation in this SEO guide.

Wednesday, November 12, 2008

Google adding new tools to Gmail
Google is introducing new tools that will convert its free email service into a video and audio channel for people who want to see and hear each other while they communicate.
Activating the features, introduced on Tuesday, will require a free piece of software as well as a Webcam, which are becoming more commonplace as computer manufacturers embed video equipment into laptops.
Once the additional software is installed, Gmail users will be given the option to see and hear each other without leaving the email application.
The video feature will work only if all the participants have Gmail accounts. It's supposed to be compatible with computers running the Windows operating system or Apple's Mac computers.
Google also modified Google Reader, a popular tool for setting up Really Simple Syndication (RSS) feeds from favorite websites, to feature automatic translation of content into users' chosen languages.
An RSS feed can be set up using Google Reader, for example, to pull articles from a Turkish blog or website, and the content can be automatically translated into English or any of the other nearly 20 languages available.
Google has been adding more bells and whistles to Gmail as part of its effort to gain ground on the longtime leaders in free email, Yahoo and Microsoft.

Monday, November 10, 2008

LinkedIn Events Bring Conference Networking Online

LinkedIn has launched a new events feature, letting you know about upcoming conferences and other functions in your industry. Smartly, LinkedIn Events pulls information from sites like Eventbrite and then builds features around it as opposed to re-creating the wheel by asking users to build a new event database from scratch.
The features that LinkedIn has built are much as you’d expect: search for events using a variety of filters, indicate that you plan on attending, and see who else is going to so you can do some pre and post event networking using the site. There are some other interesting LinkedIn-specific features, like integration with LinkedIn’s version of the News Feed so activities are broadcast, as well as event recommendations based on your profile information.

Sunday, November 09, 2008

Optimize your Adsense AD's
Google has kicked off a series of videos for AdSense tips at the Inside AdSense blog. This is an effort to help publishers get the most out of their AdSense accounts. After all, the better publishers make out from the program, the better the program will continue to perform for Google right?

Google start Video series

The first video looks at ad sizes, and Google recommends them big. They suggest using the following sizes:

- 300x250 medium rectangle
- 728x90 leaderboard
- 160x600 skyscraper

These ad units have proven in the past to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you've receiving all ad types, you'll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they're interested in.

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