Thursday, November 13, 2008

SEO Starter Guide from Google

Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site.

It is a 22-page PDF announced today on the Webmaster Central blog. This is the same guide Google uses internally for its own sites (YouTube, etc.).
The guide is well written and geared toward webmasters and business owners who need a basic training in SEO. Topics covered include:
• Page Titles
• Description Meta Tag
• URL Structure
• Site Navigation
• Creating Quality Content
• Anchor Text
• Heading Tags (H1s, H2s, etc.)
• Image Optimization
• Robots.txt
• Rel=”nofollow”
• Website Promotion
• Webmaster Tools
• Analytics
• More Resources

How to use the rel=”nofollow” attribute on individual links. Many in the SEO industry have thought this attribute is a red flag, something that tells Google that a professional SEO has been tweaking the page, and not something that an average webmaster would even know about. That’s clearly not the case anymore; rel=”nofollow” is more mainstream now thanks to a full page of explanation in this SEO guide.

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