Saturday, March 08, 2008

Inside AdWords: Google Audio Ads, Meet Google Analytics

Inside AdWords: Google Audio Ads, Meet Google Analytics

Concerns Linger over Google-DoubleClick

Concerns Linger over Google-DoubleClick

EU regulators appear likely to approve Google's takeover unconditionally, but digital privacy advocates remain firmly opposed.
A €2 billion takeover by US-based search engine giant Google, of online advertising firm Double Click, is likely to be approved unconditionally by European antitrust regulators, according to three people close to the case.

Normally in such cases, the European Commission sends the given firms a list of formal objections with at least eight weeks' notice before a deadline in order to give the companies enough time to respond.

From Internet Marketing and Online Annonsering

Friday, March 07, 2008

Google Calendar Sync; a program for synchronizing Google Calendar with Microsoft Outlook.

This update now brings Google Calendar to a new level where user adoption will increase because it now can coordinate with Outlook; the most popular email client in use today. Here is Google's complete tutorial for setting up Google Calendar Sync.
There are Other Options Available
Google Calendar Sync for Outlook rounds out a fair list of apps that allow synchronization with Google Calendar between Outlook, Mozilla Thunderbird, and even Blackberry's.

For Mozilla Thunderbird
• Provider Add-on is a plug-in for Thunderbird that enables synchronization. Here is a great instructional on how to use it to sync the two systems.
Other Related Thunderbird Apps
• BirdieSync is a commercial application that reportedly does a great job of syncing Google Calendar with Pocket Outlook so that you can then have (by extension) your Google Calendar on your smart phone.
• FinchSync does the same thing as BirdieSync except it is free but that reportedly comes with less user-friendliness and reliability.
Synchronize Between Google Calendar and Your Windows Mobile PDA/Smartphone
It is still in beta but GMobileSync offers the ability to synchronize directly between Google Calendar and your portable if it is running Windows Mobile 5.0.

Google Tests More TV Ads With AdWords Integration

Google Tests More TV Ads With AdWords Integration: "Google Tests More TV Ads With AdWords Integration

Google Integrates TV Ads Into Adwords Platform by Pinny Cohen shows screen captures of AdWords reports with TV ad integration. Pinny said that Google sent out more invitations for AdWords advertisers to test out TV ads within the Google AdWords system.

From Online Annonsering

Inside AdWords: Landing page load time will soon be incorporated into Quality Score

Inside AdWords: Landing page load time will soon be incorporated into Quality Score

Inside AdWords: Category Exclusion for the Content Network

Inside AdWords: Category Exclusion for the Content Network

Thursday, March 06, 2008

Online Video Advertising + Search Engines = Opportunity For Small Businesses

Online Video Advertising + Search Engines = Opportunity For Small Businesses:

Much is being written and said these days about the rising future of online video advertising. Recent articles like one in the NY Times reporting Google’s move to test video ads in search results pages shows that the once abstract promise of online video advertising is now upon us.

From Internet Marketing

Wednesday, March 05, 2008

Internet Advertising and Marketing Articles

Internet Advertising and Marketing Articles

Do you have a small online business? Are you thinking about starting this type of business? If you have answered yes to either of these questions then read on to discover how to effectively market your products or services online. Currently, online advertising for small internet businesses is the most popular trend entrepreneurs are using to garner more customers and produce more sales.

From Online Annonsering

The Beginning of the End? Or the End of the Beginning? - Search Engine Watch

The Beginning of the End? Or the End of the Beginning? - Search Engine Watch

The data doesn't lie; unless you torture it and force a false confession. The latest barrage of "be afraid" and "see I told you" press surrounding Google and its less than satisfactory CTRs had me (like many in the search business) staring sideways at the data – and more importantly the conclusions drawn.

How could people be clicking less? Was the entire Internet ad business coming to a screeching halt? Shortly after the news began breaking in major media, I began discussions with folks at comScore (since they released the data) while running down possible scenarios and thinking about the errors in judgment made by major media.

In the end, searches are still up; search revenues are still strong; and the sky isn't falling. The real story here is not the data itself; how it was interpreted; or the conclusions that were missed. It's certainly not about search ad revenue as an economic indicator, though the false economic barometer does catapult us into the real issue at hand.

From Online Annonsering

Yahoo Desperately Seeking Suitor: Time Warner [SearchEngineWatch]

Yahoo Desperately Seeking Suitor: Time Warner [SearchEngineWatch]

Yahooo's desperately seeking a suitor. With a Microsoft proxy battle expected soon, Time Warner's emerging as a white knight for the Sunnyvale search engine. Or as a delaying tactic to put off the Yahoo annual shareholder meeting.

Talks between Yahoo and the AOL unit of Time Warner have escalated. Finding an alternative to Microsoft's unwelcome bid remains Yahoo's focus, according to reports this morning in The Wall St. Journal (subscription) and The New York Times.

From Internet Marketing

Monday, March 03, 2008

Will Ask Switch To Google And Lay Off A 100

Will Ask Switch To Google And Lay Off A 100

Rumors are rife that Ask could be considering handing over its search operations to Google and consequently downsizing it's engineering team, reports Silicon Alley Insider. Ask might be thinking about abandoning or selling its Teoma search engine in favor of Google, There is indeed a big shakeup coming.

From Online Annonsering and Internet Marketing

Umbrella News - -



With only a few clicks, just about anyone will be able to quickly set up and update a Web site featuring wide an array of material, including pictures, calendars and video from Google Inc.'s YouTube subsidiary, said Dave Girouard, general manager of the division overseeing the new application.

Google acquired many of the Web-site tools when it bought a Silicon Valley startup, JotSpot, last year.
The tools are the latest addition to a bundle of applications that Google offers to consumers and businesses as alternatives to similar products sold by Microsoft Corp., one of Google's fiercest rivals.
Google's latest service represents a challenge to Microsoft's SharePoint, which charges licensing fees. Google is unveiling its alternative just a few days before Redmond, Wash.-based Microsoft hosts a SharePoint conference in Seattle.
While Microsoft's programs typically are installed on individual computers, Google keeps its application on its own machines so users can access them from anywhere with an Internet connection.

From Internet Marketing and Online Annonsering