Inside AdWords: Min CPC, Max CPC and Avg CPC clarified

Inside AdWords: Min CPC, Max CPC and Avg CPC clarified

Yahoo's not sitting on the fence

Mobile Moves by Yahoo

Google isnt the only one tearing up the airwaves wireless spectrum. After Google announced its new open source mobile platform, Android, last week, Yahoo is once again in the position of playing catchup. However, as Reuters states, they may still be able to garner millions of advertising customers before Google does.

And that, Yahoo says, is where the real money is:

Unlike Google, which said on Monday it was building a mobile phone operating system, Yahoo is focusing on mobile advertising deals and has no intention of getting into software design of phones like its Silicon Valley rival.

The race is going to be who builds the biggest arsenal of partners and numbers of page views, said -Marco- Boerries, executive vice president of Yahoos Connected Life division. . . .

Google risks being distracted by technology rather than being focused on advertising revenue, the lifeblood of both Internet players, Boerries said.

The first phones based on Googles mobile software, dubbed Android, are not due to appear until the second half of 2008. Google signed 33 initial partners, with Deutsche Telekoms T-Mobile network operator and Taiwanese handset maker High Tech Computer Corp so far the only ones committed to offering some phones next year.

Yahoo already has deals to feature a package of services like search, e-mail and mapping on limited handsets from major phone makers, including Nokia, Motorola, Samsung Electronics, LG Electronics and HTC " every top name except Sony Ericsson

If Android is truly open source, we can take everything out there, Boerries said of the outside possibility Yahoo might use Google phone software and run Yahoo services over the devices. Nothing prevents me from taking it, he said.

Internet marketing and Internet Annonsering

The Google Red Hat and Linux Platform

In a great move, red hat, Google, and other interested Linux folks have gotten together to develop a mobile phone operating system called Android. While the world is abuzz with this one, the question is with Palm, Apple, Symbian, Blackberry and Microsoft operating systems for phones, do we need another one...

We also are looking at a Google Mono Culture that will have some interesting consequences on what we do next. We have a heavy reliance on Google, and just like our dependence on Microsoft, we will have our rewards and risks by the dominance of one group over technology.

Not pinging on anyone, but the cell phone manufactures will be the ones that drive the adoption of the new OS. Consumers will have their say as well, which is something to think about as well. Moreover, given what we already have in the market, do we really need an open handset group when we have people who rip, fold, and otherwise make what were formerly closed systems into nice open systems as we have seen with just about every cell phone OS to date?

Google says:

It's important to recognize that the Open Handset Alliance and Android have the potential to be major changes from the status quo -- one which will take patience and much investment by the various players before you'll see the first benefits. But we feel the potential gains for mobile customers around the world are worth the effort. If you're a developer and this approach sounds exciting, give us a week or so and we'll have an SDK available. If you're a mobile user, you'll have to wait a little longer, but some of our partners are targeting the second half of 2008 to ship phones based on the Android platform. And if you already have a phone you know and love, check out mobile.google.com and make sure you have Google Maps for mobile, Gmail and our other great applications on your phone. We'll continue to make these services better and add plenty of exciting new features, applications and services, too. Source: Google

Is Google on the same path as Microsoft, probably not yet, but it will not be surprising to see more and more anti-Google press, with calls to break up the monopoly, nor do we think that Google will be laboring under the same kind of restrictions that Microsoft finds itself under.

Internet marketing and Online Annonsering

Inside AdWords: Advertise on more than 1,700 AM/FM radio stations

Inside AdWords: Advertise on more than 1,700 AM/FM radio stations

Inside AdWords: Two updates to site targeting

Inside AdWords: Two updates to site targeting

Now you can tell Google what Georgraphics region to associate with your site.

Google has just introduced a way for webmasters to inform them what country their site should be associated with.

To use this tool, simply follow these instructions:

1) Login to your Google Webmaster Tools account
2) Click on the Tools tab and then choose "set geographic target"
3) Choose your country/region from the drop-down list

Please note: you can only change your domain location association if you aren't using a country specific TLD. For example, if your site is mysite.com.au, the country Google automatically associates it with is Australia and you cannot change that.

Although you can't specify multiple countries for a site, you can specify a different country for each sub-domain or folder.

To do this, simply add each sub-domain or sub-folder to your Webmaster Tools account and specify the location for each one.

This is a great addition to Webmaster Tools and should solve a LOT of the webmaster questions I've seen about how to tell Google about a site's geographic market. It should also have a big impact on the way webmasters structure their sites from now on.

From Internet Marketing and Online Annonsering

Facebook unveils ad platform.

After Myspace’s new advertising system a week ago, no it’s MS and Facebook on the wagon.

Facebook Inc. today announced plans for its own new advertising system aimed at allowing businesses to target advertising to users of the popular social networking site

More than 60 companies, have already signed up to use the new Facebook advertising system. Facebook ads have three parts, the company announced at an event in New York. The first will allow businesses to build pages on Facebook to connect with the consumers they are targeting. The second will include a system that supports the spread of marketing messages virally through Facebook Social Ads. Finally, the system will allow the businesses to gather insights into users' activity on Facebook, according to Mark Zuckerberg, founder and CEO of Facebook.

More than 100,000 new Facebook pages will be launched Tuesday by various advertisers, he added. On these pages, businesses will be able to add any content they want, including photos, videos and music. In addition, developers have already created a variety of applications for booking reservations or providing restaurant reviews that can be used on the commercial profile pages.

Facebook users will be able to share information about a business directly with the company by adding reviews or other information to that business' page.

Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these 'Fan-Sumers' as endorsers to their own trusted networks, resulting in trusted word of mouth.

From Internet Marketing and Online Annonsering

Small Businesses and individuals will also be able to Advertise at MySpace.

Starting early next year, small businesses and individuals will be able to use templates to put together banner ads and specify the characteristics of the audiences they want to reach, MySpace executives said.

The ad buyers will be charged only for the viewers who click through to be taken to the advertisers' profiles.
The move takes advantage of MySpace's continuing effort to group its users into increasingly specific categories. For the last few months, the company has let dozens of big companies aim ads at users that MySpace has identified as sports fans or movie fans, for example

The announcement comes a day ahead of the planned introduction of a new advertising system by MySpace's chief rival, Facebook Inc. MySpace is larger by most measures, but Facebook is growing faster and lately has attracted more attention from technology companies.
Facebook's plan also is expected to use information from user profiles and may target ads to those users even as they view pages elsewhere on the Web.

MySpace's so-called hyper-targeting takes into account the obvious -- such as hobbies and interests posted by MySpace's 110 million registered users -- but also more subtle clues, such as the pictures they use in the background of their pages and what they blog about.

From Internet Advertising and Online annonsering