Saturday, April 19, 2008

Yahoo Google Test Successful A Giant Leap for Y

Yahoo Google Test Successful A Giant Leap for Y

Wall Street Journal has reported that Yahoo! Inc, and Google have got closer to a partnership deal after the successful testing of Google advertisements in Yahoo! SERPS (Search Engine Result Page). On April 10th 2008, we had reported to our readers that Yahoo! was going to test Google's ads in its SERPS.

Online Annonsering

Inside AdWords: Improvements to AdWords Conversion Tracking

Inside AdWords: Improvements to AdWords Conversion Tracking

SEOmoz | Content is King, Baby!

SEOmoz | Content is King, Baby!

One of the most important things you can do to help create a successful web site is to build a site that provides a remarkable experience. If we look past the popular phrase "linkbait" (a term I don't like because of its negative connotations), we need to answer the question "Why would someone link to our site?"

Internet Marketing

Online Annonsering

Friday, April 18, 2008

Google Presentations Finally Adds Powerpoint Saving

Google Presentations Finally Adds Powerpoint Saving

Google Presentations has finally added a feature that most thought should have been there at launch: You can now save your presentations as PowerPoint files.

Thursday, April 17, 2008

SEO is Not Free Traffic

SEO is Not Free Traffic

SEO has never been, nor will it ever be, free traffic. It takes work, and that comes at a cost. You need to hire staff or allocate internal resources to manage your SEO efforts. You need to enlist an SEO firm or consultant to help identify the opportunities and prioritize them, navigate the minefields, and up-skill your internal team. You need to outfit your in-house team with on the tools of the trade (SEOMoz Pro, Internet Marketing Ninjas, etc.), send them to the conferences (all the SMX conferences, of course!), provide them with training intensives (e.g. SEOClass, SEOTraining), and various other professional development and networking opportunities.

From Internet Marketing
Online Annonsering

Wednesday, April 16, 2008

Google Website Optimizer Steps Out Of The AdWords Box: Open To All Users & Urchin 6.0 Comes Out Of Beta

Google Website Optimizer Steps Out Of The AdWords Box: Open To All Users & Urchin 6.0 Comes Out Of Beta

Google has announced that AdWords is no longer a requirement for Website Optimizer. In fact, you can now go to google.com/websiteoptimizer and register, for free, to use Website Optimizer, even if you do not have an AdWords account.

Now, you can use Website Optimizer to not just A/B test your AdWords landing pages, but also test your Yahoo landing pages, your banner landing pages, and different elements throughout your web site to improve conversions and desired actions from your users.

From Our CMS system

Monday, April 14, 2008

Hitwise: Google Hits New High; Microsoft & Yahoo New Lows

Hitwise: Google Hits New High; Microsoft & Yahoo New Lows

Last week, Hitwise released the latest statistics for search engine share in the United States for March 2008, showing Google at an all-time high while Microsoft and Yahoo hit all-time lows.

The four major search engines stack up as follows:

* Google: 67.3%
* Yahoo: 20.3%
* Microsoft: 6.7%
* Ask: 4.1%

Sunday, April 13, 2008

Vertical Ad Networks Should Get More Money This Year | WebProNews

Vertical Ad Networks Should Get More Money This Year | WebProNews

The results of a new study show that advertisers will be relatively cautious with their money this year, not throwing it at all ad networks indiscriminately. They'll still be spending more than before, though, and vertical ad networks should benefit.
Vertical Ads More Money
Joe Apprendi

Inventory quality, targeting abilities, and site transparency are three of the things advertisers will consider, according to Collective Media. Its results come from about 200 surveys.