Vertical Ad Networks Should Get More Money This Year | WebProNews

Vertical Ad Networks Should Get More Money This Year | WebProNews

The results of a new study show that advertisers will be relatively cautious with their money this year, not throwing it at all ad networks indiscriminately. They'll still be spending more than before, though, and vertical ad networks should benefit.
Vertical Ads More Money
Joe Apprendi

Inventory quality, targeting abilities, and site transparency are three of the things advertisers will consider, according to Collective Media. Its results come from about 200 surveys.