Wednesday, September 19, 2007

Google is Expanding Gadgets Ads For Advertisers. (Still in Beta)

Google has announced they are expanding Gadget Ads Beta to AdWords advertisers worldwide. Before now, Gadget Ads was a very limited beta, but now, Google is expanding this program to more advertisers.

Google Gadget Ads are interactive ads that contain rich media capabilities. Gadget Ads can contain data feeds, images, and videos, plus they can be developed in Flash and HTML. These ads will run on Google's content network and the pricing model will be both a cost-per-click and cost-per-impression pricing. For more information on Google Gadget Ads, visit it here.

By ojv at Internet Advertising and Online Annonsering

Tuesday, September 18, 2007

Google expand their mobile advertising network

After a period of beta testing Google is rolling out AdSense for Mobile. Much like AdSense on the desktop, it's aimed at publishers and site owners and intended to extend Google ad penetration farther into the mobile Internet.

The company said that now any mobile interface compatible website would be able to apply for their advertising platform.

This would mean that they are now ready to serve any kind of publisher who is running a mobile version of their websites.

The company is offering their mobile AdSense network to publishers in 13 nations including United States, England, Germany, Spain, China, India, Frence, Italy, Russia, Netherland, Ireland, Austria and Japan

Till now, they were only allowing partner sites to participate in this network which is expected to see a major boost in subscriber base in the coming months.

They are not alone however. MSN, Yahoo and AOL are other companies which are working on mobile advertising platform. Popularity: 1%

By Internet Marketing and Optimization / Online Annonsering.

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