When is Usability More Important than SEO?

When is Usability More Important than SEO?

Stoney DeGeyter has written over at Search Engine Guide that not every client needs SEO. Sometimes the usability needs to be tackled first. Using an analogy, he explains that your website is like a restaurant. If the restaurant isn't accessible, people might not hang around. He drives the point home with:

By fixing usability issues you can sell more while without having to spend a lot of money always trying to bring in a lot of new traffic. A little goes a long way. Once you are able to increase your conversion rates, every dollar you spend on marketing and SEO will be more effective and have a much bigger impact on your profit margins.

From Internet Marketing and Online Annonsering

Taking The Fear Factor Out Of Paid Search For Small Businesses

Taking The Fear Factor Out Of Paid Search For Small Businesses

Many SMBs with limited budgets run paid campaigns with great success. Small campaigns with a few long-tail, niche keywords may bring all the traffic you want. There is no rule that says you have to have a large campaign and whopping budget for PPC to work for you. The engines will encourage you to spend more, but the ultimate decision about the right amount of traffic and the extent of your budget lies with you.

From Internet Marketing PPC

Inside AdWords: Demographic bidding beta test

Inside AdWords: Demographic bidding beta test

SEOmoz | Advice for Startup CEOs

SEOmoz | Advice for Startup CEOs

Particularly in the world of web startups, an all-consuming need to have information has been a boon. It means that I'm not only ahead of the curve in seeing trends or being able to blog about what's coming, but also that I've helped to make SEOmoz a source for those seeking to learn more. It's also a positive for when the press comes calling and needs a comment on the latest algorithm change or vertical search inclusion at Google.

From Online Annonsering

Official Google Mobile Blog: Videos and Pictures from the Google Mobile Team at Macworld

Official Google Mobile Blog: Videos and Pictures from the Google Mobile Team at Macworld

Pitting Apple against Blackberry, AT&T will offer a corporate plan for iPhone users, Engadget reported today.

The iPhone Google AT&T alliance made news at MacWorld with the launch of new Google apps and features for the iPhone.

From Internet Marketing

Google Webmaster Tools Quick Start Guide

Google Webmaster Tools Quick Start Guide

From Online Annonsering

Welcome To The Local Search Jungle

Welcome To The Local Search Jungle

Welcome to the jungle. As the first column from the Yellow Pages Association and the local search Guide, it is very exciting to join the Locals Only forum with some of the most notable local search contributors in the industry. Representing more than 150 Yellow Pages publishers, we are looking forward to sharing the internet Yellow Pages perspective—from research to challenges—on the jungle we all know as local search.

From Our CMS system

SEO Newsletter - FEATURE: 2008: The Year in Preview

We have an official saying when it comes to yearly predictions and it goes like this: 2008 will not be like the year before it. The only thing that is certain is that it will be significantly different from 2007.
We all see it coming, and it will seriously impact consumers and businesses, thus slowing the spend on broad online marketing activities. This upcoming recession will be the biggest news of 2008 and will encourage serious growth in the number of online consumers in the coming year. Companies that can get online early and support international audiences will have an advantage, especially those that have developed SEO to displace PPC expenditures. Comparative price shopping and saving time and gas will be the rule and not the exception.

From Our CMS System