Friday, July 18, 2008

Microsoft Testing Self Serve Publisher Advertising Product For The First Time

Microsoft Testing Self Serve Publisher Advertising Product For The First Time

Microsoft is testing their self-service AdSense/YPN product named Content Ads. They have started this pilot earlier this year.

Content Ads is still a very exclusive and limited beta test. Google AdSense is widely used by publishers, Yahoo's Publisher Network follows but is still also in beta, and only accepting US publishers (even after three years in beta), while Microsoft's Content Ads has been accepting on a very limited basis.
Microsoft told TechCrunch that they intend on expanding their "high quality network and relevant audience gradually and intelligently over time for our advertisers." Microsoft also hopes to "evaluate customer interest and product performance as we move through the private pilot, but we have no specific launch plans to announce at this time."

Internet Advertising and Marketing Articles

Thursday, July 17, 2008

Inside AdWords: Use keywords and placements together on the content network

Inside AdWords: Use keywords and placements together on the content network

The Google AdWords Blog announced that AdWords advertisers can now combine keyword-targeted and placement-targeted campaigns in the same ad group. This allows for the targeting of keywords on contextually relevant pages and at the same time the ability to use placements to set specific bids or restrict your targeting to specific sites. In the past, you were not able to manage your campaign this way.

This is a feature available within the content network and is optional. For more information, check out the Google help document.

Internet Marketing

Tuesday, July 15, 2008

Official Google Blog: Introduction to Google Ranking

Official Google Blog: Introduction to Google Ranking

Google ranking is a collection of algorithms used to find the most relevant documents for a user query. We do this for hundreds of millions of queries a day, from a collection of billions and billions of pages. This same collection of algorithms is used for other Google search services, like Google Images, Google News, YouTube and Google Maps.

You might be thinking that this is something we all know, but what has divulged is that the Google ranking is broken down into three core parts:

1. Best locally relevant results served globally - The best relevant results are provided in what Google calls "no query left behind."

2. Keep it simple - Google likes to keep it simple without compromising on the quality of results.

3. No manual intervention - The rankings are powered by algorithms that reflect the behavior and linking patterns of the people in the whole web community.

Google's "Edit Search Results" Experiment

Google's "Edit Search Results" Experiment

Google tests an enhanced version of last year's experiment that allowed users to hide search results and to move some results at the top of the page. The new experiment adds an option to comment on a search results and to view everyone's edits.