Friday, July 18, 2008

Microsoft Testing Self Serve Publisher Advertising Product For The First Time

Microsoft Testing Self Serve Publisher Advertising Product For The First Time

Microsoft is testing their self-service AdSense/YPN product named Content Ads. They have started this pilot earlier this year.

Content Ads is still a very exclusive and limited beta test. Google AdSense is widely used by publishers, Yahoo's Publisher Network follows but is still also in beta, and only accepting US publishers (even after three years in beta), while Microsoft's Content Ads has been accepting on a very limited basis.
Microsoft told TechCrunch that they intend on expanding their "high quality network and relevant audience gradually and intelligently over time for our advertisers." Microsoft also hopes to "evaluate customer interest and product performance as we move through the private pilot, but we have no specific launch plans to announce at this time."

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