Wednesday, July 23, 2008

Google Slaps Affiliate Marketers (Again) » Adotas

Google Slaps Affiliate Marketers (Again) » Adotas

In the good old days of yesteryear, you would pay an advertising company for placement and as long as your advertisement was not in violation of their terms of service, the deal was consummated and nothing changed from that point forward. These days you can be running a campaign very profitably and effectively using Google Adwords only to encounter that Google now has a problem with your campaign. When was the last time an advertising company decided they knew more about your business than you did?

The issue that search engine marketers have is that they are forced to read their digital tea leaves wondering “what changed” and why Google now is penalizing them. Google is a pretty smart company. What myself and industry experts alike cannot understand is why Google does not step forward and clearly communicate exactly what it is that they need and want. Like I said, sometimes brilliant companies and individuals sometimes do some really stupid things. Regardless how Google’s Public Relations Department spins it, they are coming across as more and more of a digital bully.

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