What Should You do When Quality Score Kills Your Keywords?
One of the biggest frustrations for an AdWords advertiser is when a minimum bid for highly relevant keywords jump from a few cents to a few dollars without any seemingly reasonable explanation. The keyword, ad copy, and landing page can all be highly relevant. The CTR could be above 5%. The keyword converts well. Users are obviously happy to be clicking on your ads. However, when Google updates the quality score, there are days when logic and minimum bids seem to disagree.
Besides screaming at Google and calling the AdWords system illogical, what should you do next? Below is a step by step diagnosis procedure for trying to find the hole in your quality score chain.