Monday, April 17, 2017

Create Content To #drawthecrowds

Create content to

#drawthecrowds


Content need to be relevant.

If you’re looking to (#drawthecrowd) to your site this year, you need to be familiar with the top-searched keywords and have a plan in place to create relevant content for it.
Use GoogleTrends to identify the trending searches around Halloween. with this insight, your content can transition from ideas to articles that resonate with your users several years after.

If you’re looking for ideas to develope new relevant content, think about this summer and cultural events the world will be searching to stay connected and informed about. Many big sporting events are happening this summer that will likely have a good amount of search interest considering past trends.

Think about important dates, when building your content strategy and timelines, specific games and popular keywords. Think with Google released an infographic showcasing that 70% of game-related searches happen in the month surrounding game day vs. the day itself. Their research shows that these events are more like a month-long series of digital moments–each one an opportunity to connect with fans through search, mobile, and video.

Regardless of what type of site you have, ask yourself if you’re providing your users with the content they need and want.


Monday, February 27, 2017

The Importace of Trust in Marketing.

  The importance «Trust» in Marketing

What functions do we typically see in a Marketing job description?
  • Increase brand awareness,
  • Facilitate growth in sales,
  • Increase revenue generation.
  • Internal communications strategy and
Look at these job functions. What’s missing here?

The customer.

We can’t approach digital marketing like traditional advertising. The equation for sales in these days was simple, but it worked:

Advertising = Sales
It was a perpetual motion machine of money. The only difference is…Today we build an audience first and THEN we interrupt them.
If these tactics ever did work in the digital space, they do not work anymore. At least not in a capacity that will grow your business in the long term.
Go read some marketing blogs or listen to some marketing podcasts and listen to professional marketers complain about things like Reach, Engagement, and Attention


Audience + Advertising = Sales
There is no doubt, that interrupting your audience with advertising will yield some sales. If it didn’t no one would do it. The issue is when you want more sales.
When you want more sales you have to spend more money.
Then comes audience burnout and the subsequent ad blindness (Think banner ads on websites).
Now you need to find a new audience that hasn’t been burnout and isn’t yet blind to your advertising and begin the process again.


Replace Advertising With Trust
Advertising is an Unconnected Generation concept. We advertise in newspapers and billboards to capture the Unconnected Generation consumers who aren’t online and have no other way coming in contact with your brand.
Except we’re talking about digital marketing, these are Connected Generation consumers, who don’t want their online experience interrupted for some brand’s benefit.
It’s time that we realign our marketing job description to include true digital asset acquisition: Trust.
So the new formula is: Audience + Trust = Sales
Trust acquisition should be the primary responsible of every marketing department.
Trust makes the journey from consumer need, to your product comfortable and effortless. Without trust there is friction in the sales process.


Trust Focused Marketing
Here are job functions more suitable for marketer focused on trust acquisition:
  • Storytelling,
  • Audience building,
  • Internal stakeholder development and
  • Nurturing brand evangelism.
 What about sales?”
When you are focused on building trust, you need less advertising. The trust focused marketer has no need to interrupt the lives of their audience.
Once trust is established, all marketing needs to do is ask.
Once trust is established, there’s no need for interruptions.
Once trust is established, the sale is simply a result of the natural evolution of the consumers relationship with your company.

It’s time to focus.

Tuesday, January 24, 2017

What to do in 2017!

Content Marketing, SEO and Lead Generation
Search engine optimization is incredibly useful for generating new leads and sales

1. High-quality traffic to your website

The goal of content marketing is? To provide solutions to your customers, and drive engagement. To put this into work, you’ll need to have an audience-centric approach, by producing educational and customized content through various formats: blog posts, eBooks, links to social media, white papers, webinars, and therefore, your website visitors are naturally qualified by your content and decide by themselves to consume it. Also, you will notice that these visitors will better match the buyer personas you defined in your strategy.

2. Lead generation results through Content Marketing and an effective on page Optimizaton.

Lead generation is one of the main goals of content marketers. As your prospects visit your website and see content that meet several of their needs, they are more likely to leave their info through effective CTAs.
A study that an inbound marketing strategy helps generating 54% more leads than outbound marketing techniques, old stuff like: cold calling, adwords, display ads etc.

3. Control your budget and get proper visibility of your ROI.

Content marketing allows you to have a highly accurate approach of your ROI, thanks to an in-depth analysis of the number of leads generated per published post. This allows you to understand precisely the impact on your sales strategy. And furthermore, a lead’s cost of acquisition is lower with a content marketing strategy, in comparison to other marketing campaigns. This leaves an extra budget space for your other marketing actions!

Increase Your On-Page SEO
External factors often take the spotlight when people talk about SEO. But while links, social interactions and other outside signals are important for rankings, one cannot ignore the role played by on-page SEO.
On-page SEO is the practice of optimizing individual web pages (their content and source code especially) to rank higher in the SERPs and earn more traffic. Follow the simple tips below:
  • Title: The title tag should capture what the page is about. For best results, include the target keyword, make sure it reads well, and keep it to 70 characters or fewer.
  • Description: A page's description doesn't count for rankings, but it's not useless. The description can make a huge difference in the click-through rate, so keep it relevant and optimized.
  • User-Friendly URLs: Keep your URLs short and easy to read. Include your primary keyword so readers have a better idea what's on the page before they click.
  • Keyword Frequency: Google may not use keyword density, but it does look at the number of times a keyword appears on a piece of content. Use the target phrase a couple of times in the body of your post. So don't exaggerate it.