Thursday, September 24, 2009

New Keyword Research Tool from Google

A new beta version of a new keyword tool from Google is available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.
If you don’t see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig deeper into it yourself.

Monday, September 21, 2009

The Keyword Tag; Google don’t use it.

Google tells the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google’s search engine ranks pages. None. Zilch. Nada. And while Google often needs to be somewhat ambiguous when talking about how it ranks pages, the message in today’s blog post is perfectly clear:
“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”
Google’s blog post also talks about an imagined clash between two web site owners, Bob and Alice, over Bob’s use of Alice’s business name in his keywords tag and copying of other words from her keywords tag. Although Google doesn’t mention actual companies and doesn’t reference a specific lawsuit, the video that accompanies the blog post does mention lawsuits that involve the keywords tag and Google’s search rankings. About the keywords meta tag, Matt Cutts says:
“It’s really not worth suing someone over because, at least for Google, we don’t use that information in our rankings even the least little bit.”