Saturday, July 26, 2008

LinkedIn Fires Up DirectAds | SmallBusinessNewz

LinkedIn Fires Up DirectAds | SmallBusinessNewz

The professional network LinkedIn opened a new advertising service that may be of use to small businesses seeking certain classes of potential business customers.

Targeted advertising promises a more valuable return for the advertiser. By narrowing the scope of a campaign by demographic and/or geographic variables, a small business should see better conversions from a targeted campaign

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